It is one of the traditional customs of Spring Festival to visit relatives and friends and send gifts to convey feelings. With the coming of the Year of the Dragon, boutique dragon themed intangible cultural heritage products are coming into the market in succession, serving all aspects of food, clothing, housing and transportation.
Beijing's New Year is not only lively, but also elegant. The Four Treasures of Study are a must buy item for many citizens and tourists during the Spring Festival. Yidege launched the Year of the Dragon Blessing Ink, adding gold powder to the ink. When it is used, "the pen starts to produce gold", it has a rich fragrance. The inheritor has also adjusted the Chinese medicine formula according to the climate, making the ink smell pleasant and refreshing. Dai Yuexuan's intangible cultural heritage inheritance team also launched the "Subdue the Dragon and Subdue the Tiger" brush set, which symbolizes the vitality and fragrance of the new year. Rongbaozhai selected three types of dragon notes, namely, Spring Waves and Dragons, Divine Dragon and Cloud Dragon, from the Shizhuzhai Script, and launched a limited edition commemorative note for the celebration of the first birthday, with a limited number of 350 sets. The commemorative paper is printed by Rongbaozhai woodblock engraving and watermark technology, a national intangible cultural heritage project, and integrates the woodblock engraving and arch flower technology. It is exquisite, elegant and ingenious. These new articles of study in the Year of the Dragon will also appear at the Changdian Temple Fair during the Spring Festival.
The special edition of "Longteng Shengshi · Fulu Zun", which was created by the core R&D and design team of Beijing Gongmei Group and Chinese arts and crafts masters, has also been listed. It uses filigree inlay, gold foil embossing, gem inlay, casting and other processes in one, which can be called the exquisite product. The front of the enamel statue is decorated with a pair of golden dragon auspicious cloud patterns, implying wealth and auspiciousness. The "Fulu Ankang Seal" is embedded on the top of the enamel statue, which is a symbol of the flourishing age of dragons.
The National Intangible Cultural Heritage Project, Beijing Rabbit God Skill, launched the Happy Farewell to the Jade Rabbit and Smile to the Golden Dragon - a gift for Rabbit God to accompany in the Year of the Dragon. Jitu Workshop has designed many kinds of hand gifts, such as Rabbit God dolls, pendants, pillows, bookmarks and so on, in the image of the Year of the Dragon. The image of "Rabbit God" is also divided into "Good Luck Rabbit God", "Wandering Qingyun Dragon", "Ling Yunlong" and other series, which have both traditional culture and auspicious meanings.
Some brand businesses that have innovated and developed intangible cultural heritage techniques have also launched exclusive products for the Spring Festival. "Chinatown" made Beijing silk dragon baby gift box set. "Knot the Rope" introduces two life ropes: Rui Scale Zhaofeng and Qinglong Chuyuan. The "old silversmith" introduced the quintessence of Chinese hairpin carving, a gift made by the master - double dragons to protect the master, and five lucky bracelets. Guochao time-honored brand Beijing gold lacquer inlaid Ruilong transfer bead bracelet series and Ruilong lacquer bead brooch series jewelry. Beijing Dragon launched an archeological blind box of shadow play in the Sky Shadow Play Art Theater.
During the Spring Festival, the Municipal Bureau of Culture and Tourism will also organize inheritors of the city's intangible cultural heritage and time-honored enterprises to carry out the 2024 Beijing "Intangible Cultural Heritage Festival" activity, and greet the arrival of the Year of the Dragon through more than 1100 activities such as intangible cultural heritage exhibitions, intangible cultural heritage fairs, temple fairs and gardens, online live broadcasts, and galas. (Li Yang)
