As the Year of the Dragon is approaching, the Longtan Temple Fair, a classic temple fair in the capital, is about to return. At present, Longtan Park has opened the layout of temple fairs, with red lanterns hanging high, and the park has a jubilant atmosphere. (Photographed by Jin Yao)
On January 29, the press conference of Beijing 2024 Dragon Year Spring Festival cultural activities was held to introduce the highlights and service guarantee measures during the Spring Festival. In 2024, the city will vigorously enhance the supply of Spring Festival culture, and hold nearly 10000 cultural activities with the theme of "blessing the capital and greeting the Chinese land in spring".
Traditional Spring Festival
Temple fairs, garden tours and other annual customs activities were intensively presented
In the Spring Festival of 2024, traditional temple fairs such as Ditan, Longtan, Changdian, Daguan Garden, Shijingshan Amusement Park and Badachu will be fully restored, and municipal parks will be opened normally. The municipal park management center will combine the characteristics of the Summer Palace, the Temple of Heaven, Beihai and other municipal parks and the Chinese Garden Museum, and from the beginning of the Lunar New Year, successively launch the Spring Festival flower appreciation, famous garden blessing, intangible heritage experience There are more than 80 activities in nine categories, including art performances. Tourists can go to Beihai Park to watch the National Intangible Cultural Heritage Whitepaper Workshop Tai Lion Performance, the Summer Palace to watch the hundred year old plum piles, enjoy the proud bones and fragrance, and the Purple Bamboo Garden to print theme New Year pictures. Each major flower market and flower shop launched a family gardening carnival, and 20 million pots of New Year flowers were listed.
Each district also holds various forms of folk customs activities, such as lamp fairs, flower fairs, car fairs, lantern riddles guessing, and Lantern Festival, in combination with the regional customs, and invites citizens to immerse themselves in the traditional customs with northern characteristics. For example, the Changdian Temple Fair will take "strolling along the axis of the ancient capital and enjoying the century old Changdian" as the theme, further highlighting the tradition of Beijing flavor and awakening the urban memory of old Beijing; With the theme of "Warm and Bright Beijing, Happy Spring Festival", the city will open 2809 landscape lighting facilities according to the level of major holidays, comprehensively extend the night landscape lighting time, and make full use of 5G, AR and other technologies to enhance experience and interaction.
The long-awaited Spring Festival Gala of the Dragon Year in Beijing will highlight the characteristics of family reunion and promote traditional culture. At that time, the "Changyin Pavilion" in the Forbidden City will be put on the stage, and the national treasure "Bronze seated dragon" will also be unveiled on the scene.
Strong cultural atmosphere
2000 performances 215 exhibitions highlight the capital
During the festival, there are more than 150 theatres, more than 100 museums and more than 500 physical bookstores open to the public.
The 2000 commercial performances will cover landmark performance venues such as the National Grand Theater and Poly Theater, and new performance spaces such as Sanlitun Philharmonic Club and Pigment Guild Hall. There are not only fine works such as dance drama "Dream of Red Mansions", acrobatics collection "Gold Medal Acrobatics Bringing Spring Festival", but also flexible and innovative small performances such as indoor concerts, music court acrobatics, talk shows, covering symphony, dance Drama and other arts. Beijing Peking Opera Theater, Northern Kunqu Opera Theater, Beijing Symphony Orchestra and other famous domestic and international troupes will compete on the stage to polish the dazzling name card of "Beijing is a big play".
All museums in the city can be opened. In addition to more than 20 popular museums such as the Palace Museum and the National Museum, more than 90% of the museums in the city will no longer make reservations. The China Arts and Crafts Museum, the Capital Museum, the China Millennium Monument and other museums will plan 215 exhibition activities. Ten "Museum+" themed tour lines, including "Longfu Temple Cultural Expo Area" and "Shichahai Cultural Expo Area", were launched to connect boutique activities with surrounding leisure, catering, shopping and other supporting services, and radiate the unlimited potential of "the city of museums".
Xidan, Wangfujing, Zhongguancun and the Asian Games Village four major book stores and a number of physical bookstores will hold more than 200 featured activities, such as "book fair" and "new knowledge of old books". Some bookstores will be open 24 hours a day to let the popularity of books infiltrate the capital.
Since its opening on December 27, 2023, the closely watched Beijing Art Center, Beijing Urban Library and Beijing Grand Canal Museum have received nearly 600000 visitors. During the Spring Festival, more activities will be launched for the three cultural buildings in the sub center of the city, and the supporting services such as parking, transportation, catering and explanation will be optimized.
Light up fashion vitality
Rich cultural and tourism consumption, film and television content supply
The city will give full play to the advantages of ice and snow in the "Double Olympics City", combine Beijing outings and micro vacation destination activities, integrate skiing, ice lanterns, hot springs, new customs, intangible cultural heritage, food and other resources, launch a total of 10 refined lines with four themes of skating and skiing, reading architecture, looking for plum trees and cherries, and industrial heritage, nearly 100 "ice and snow+" cultural tourism projects, and a series of "homestays+" "+home stay" tourism products; Beijing, Tianjin and Hebei will jointly hold six series of festival activities, including opera, intangible cultural heritage, museum and library, under the theme of "Happy Spring Festival in Beijing, Tianjin and Hebei".
The supply and demand of hotel New Year's Eve bookings are booming, with a year-on-year increase of 40%. At present, all major hotels have sufficient supply of New Year's Eve dinners to provide the Spring Festival family feast with the characteristics of the Year of the Dragon; Rongbaozhai, Quanjude, Daoxiangcun and other time-honored enterprises launched new featured New Year products, "Bingdundun", a special version of the Dragon New Year, "Longdundun", as well as 10 new "Beijing gifts" and dragon themed cultural and creative products in key scenic spots, to show the connotation and characteristics of Beijing's history and culture with new ideas.
During the festival, more than 250 cinemas across the city showed 8 Spring Festival films, including Article 20, Hot and Hot, and Fast Life 2. The Beijing Film Bureau will jointly launch the 2024 "Watching the Dragon Year" Beijing New Year Film Festival Film Festival benefiting people activity with 9 ticketing platforms and cinema lines, including Cat's Eye and Taopiao, with the amount of benefiting people exceeding 20 million yuan.
The activity of "Beijing Datv has heard of the Spring Festival" was carried out, and more than 30 theme activities such as cloud temple fairs and live performances were launched in conjunction with iQiyi, Youku, Tiaoyin, Fasthand and other online audio-visual platforms. Electronic greeting cards, flash templates and magical expressions are integrated into the theme of the Year of the Dragon, making the traditional festival a new fashion.
Optimize service guarantee
Cultural and recreational consumption activities spread throughout urban and rural areas
During the festival, 16 districts and economic development zones of the city will carry out more than 3700 small and exquisite, small and beautiful mass cultural activities, such as village evening, market, carnival, etc., in combination with the characteristics of the "one district, one product" festival. Cultural centers and libraries at all levels will serve the cultural feast at the entrance of the public.
Qianmen, Wangfujing, Sanlitun Taikooli, Huaxi Live and other key business districts in the city will hold more than 1000 consumption experiences and profit giving promotions such as happy shopping, people friendly shopping, and interesting fairs; Around landmark sites and key areas, more than 50 comprehensive festival routes of culture, sports, entertainment, travel and shopping have been planned and launched throughout the city, so that citizens can find interesting, good-looking, delicious and easy to share content everywhere, and create a taste of the year at their fingertips.
In addition, in order to meet the needs of citizens and tourists on festivals, the city will further optimize transportation services, and timely increase the transportation capacity around temple fairs, scenic spots, business districts and other hot spots. At the same time, during the Spring Festival, the delivery of food was non-stop, and more than 700 stores of 18 key supermarket chains in the city were open normally. The 12345 government service and convenience hotline will be opened 24 hours a day, and relevant units in each district will respond to the concerns of citizens and tourists in a timely manner, and quickly deal with relevant complaints and suggestions. (Gao Qian, Ma Jing)
