Original title: Beijing Railway Station has completed commercial quality improvement, and a batch of new stores have opened, with more than 1000 kinds of goods transported by China Europe Express to the "Belt and Road"
The upgrading of the commercial street of Beijing Railway Station was completed, and the first imported goods (bonded) shop of China Europe Railway Beijing Bureau became a star store. （ Photographed by An Xudong ）
With the opening of the Spring Festival transportation, Beijing Railway Station, which has completed the commercial upgrading, has once again "launched new stores", and a number of new stores have opened to welcome visitors - China Europe Express has imported goods bonded stores, and China Europe Express has transported more than 1000 kinds of goods from more than 20 countries and regions along the "Belt and Road"; In the franchise retail store of the Chinese national team, 96 new franchised products were unveiled; In the first store of "Quanjude Platform" China Railway Passenger Station, passengers can not only buy a gift box of roast duck, but also order meals on site and taste "platform roast duck".
On the second floor of Beijing Railway Station, the eighth waiting room boutique shopping street was newly unveiled. The newly opened bonded stores for imported goods of China Europe regular trains and the franchised retail stores of the Chinese national team have attracted many tourists.
"Are these goods really delivered by the China Europe Express? Amazing!" After hearing the introduction from the clerk of the bonded store, passenger Ms. Liu was very surprised. She bought Belgian chocolate and some small samples of famous cosmetics, which are convenient for travel. Although this store is only the size of a small supermarket, it has a wide range of goods, including about 500 kinds of cosmetics.
Xie Weixiang, deputy general manager of China Railway Century Media Advertising Co., Ltd., said that the bonded stores for imported goods of China Europe Express mainly came from more than 20 countries and regions along the "Belt and Road", with more than 10 categories and more than 1000 commodities, covering food, drinks, cosmetics and skin care, general merchandise, nutrition and health care, grain and oil blending, travel and home care, luxury goods, etc. "Our goods are transported by China Europe Express, which has fewer circulation links and has an advantage in price. For example, cosmetics are 10% to 30% cheaper than the official website." Xiang Nan, brand manager of China Europe Express Import Commodities Bonded Store, said.
Tourists who love sports can also visit the franchise retail stores of the Chinese national team. Entering the store, the cultural and creative products of the Palace Museum Cat in the national team uniform are very eye-catching. Here, 96 new licensed products were unveiled, including non precious metal products such as badges and key chains, as well as precious metal products, household goods, stationery, handicrafts, ceramics, outdoor goods, luggage, etc.
In the "Quanjude Platform" store, the "duck pole" placed in the wall window attracted the attention of foreign tourists. "The roast duck chef selects the roast duck from the high temperature duck stove with a duck pole..." The clerk is explaining to a curious passenger. Looking up, 14 duck poles set up the roof, with distinctive features. On the wall, there are fruit trees, duck hooks and other special appliances, which tell the story of the production techniques of Beijing Roast Duck.
"I didn't expect to eat Quanjude at the station! It's delicious and the price is acceptable." In the "Quanjude Platform" store, Mr. Liu, who was going to Jinzhou by bus, had just eaten up a 32 yuan meal of Guangwei Zhaoshao Duck Breast. Song Chen, the head of the brand "Quanjude Platform", introduced that in order to meet the waiting scene, the store mainly focuses on Chinese simple meals and roast duck for one person, and will develop new dishes according to the needs of passengers later. It is understood that this is also the first store opened by Quanjude in China Railway Station.
In the cultural and creative shop of "Shangxin Palace Museum", the palace wall is red everywhere. From tea cups, bracelets, travel boxes, to clothes and shoes, every commodity contains profound historical elements and unique artistic design of the Palace Museum.
"With the goal of creating a national name card, a window of the city, and a railway image, and in accordance with the positioning of branding, refinement, and uniqueness, we have carried out an overall planning for the Beijing Railway Station in a whole region, full streamline, and full format. On the one hand, we have improved the business environment and quality, and on the other hand, we have improved the passenger waiting consumption experience." Xie Weixiang introduced that through the preliminary demand research, catering Retail stores are the most popular among tourists, especially well-known brands, time-honored brands and online stores, which are favored by young tourists. Therefore, Beijing Railway Station has introduced a number of well-known brand stores to enrich passengers' waiting and leisure time. (Sun Hongyang)
