"Guochao Wind" Brings Fire to the Spring Festival Cultural Tourism Market in Beijing

Date: 2024-01-29 08:47      Source: Beijing Daily

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From January 27 to 28, the theme publicity and interview team of "Happy Beijing Tianjin Hebei New Year Together" went to Huguang Guild Hall, Qianmen Business District, Shougang Park and other new cultural and tourism landmarks to feel the strong flavor of the year at a close distance. In order to welcome the tourism market of the Spring Festival, various places have launched special performances, exclusive products and ice and snow activities. They are constantly innovating in the inheritance, and many activities are "out of the loop". The integration of ancient and modern makes citizens feel a special cultural and tourism feast.

   To watch a performance

New Year Celebration of Ancient Buildings

On the evening of January 27, the Peking Opera Wangjiang Pavilion was staged at Huguang Guild Hall in Xicheng District. In the euphemism, the moving stories of the old Peking Opera troupes spread out around the audience. The actors' singing and reading with rich charm and skillful and fluent watch making attracted the audience's cheers.

Founded in 1807, Huguang Guild Hall is a national key cultural relics protection unit, integrating the culture of assembly hall, drama culture and scholar culture, and is one of the existing important guild halls with a theater in Beijing. Huguang Guild Hall has left the footprints of many famous pear garden artists. Mei Lanfang, Tan Xinpei and other famous Peking Opera artists have performed here. At the beginning of this month, the Huguang Guild Hall, which has a history of more than 200 years, regained its glory and reopened after a year and a half of renovation.

Wang Xuewei, the person in charge of Beijing Huguang Guild Hall, said that during the Spring Festival, Huguang Guild Hall will launch several classic eclectic plays, such as "Nao Tian Gong" and "Nao Long Gong". These plays are lively and peaceful, and fit the atmosphere of the Spring Festival. At the same time, Huguang Guild Hall also plans to hold garden activities in the daytime, set up some interactive links related to opera and Beijing Opera, invite tourists and residents into the Guild Hall to feel the New Year atmosphere of the Guild Hall.

In recent years, Xicheng District has continuously promoted the activation and utilization of cultural relics, innovatively implemented cultural benefits for the people, and made cultural relics play a full role in providing public cultural services and meeting the needs of people's spiritual and cultural life. As a representative of breaking the tradition and learning western architectural style and Shanghai style architectural style in the capital during the Republic of China, Tai'anli was once crowded with dignitaries. In addition, it was close to the central axis. The changes here reflect the development of Beijing. Today's Tai'an is clean, tidy and foreign.

   Appreciate culture and creativity

Time honored brands continue to write the "legend of immortality"

On January 28, we came to the Neiliansheng Shoe Store located in Dashilan Commercial Street, where many consumers came to buy new shoes for themselves and their families. "This year is my life year, and I'm going to choose a pair for myself and my children." Ms. Wang, a citizen, likes a pair of red adult cloth shoes and a pair of children's cloth shoes with the characteristics of the Year of the Dragon.

Cheng Xu, general manager of Beijing Neiliansheng Shoes Co., Ltd., introduced that the zodiac baby shoes were made of leather and plush. This kind of design is soft and comfortable, which can show the style of Zhonghua Dragon. The application of handicrafts has brought the craftsman spirit of Neiliansheng into full play.

At present, Beijing is accelerating the construction of an international consumption center city. Each time-honored brand strives to tap its own cultural heritage and characteristics, integrate new consumption scenes or lifestyles that young people like, highlight the charm of Beijing culture, and continue to write the "legend of youth".

   Play with ice and snow

"Surf" on the big diving platform with a snow ring

In this winter, Shougang ski jumping platform has once again become the ice and snow resort of the capital. The third "Shougang Park Ice and Snow Festival" has been launched recently. The skating rink, cross-country skiing, ice excavators and other projects around the grand diving platform have attracted many tourists. Wang Jin, director of sports, culture and tourism development of Shougang Park Sports Center, said that the coolest ski jump and snow circle surfing project has been retained in this Ice and Snow Festival. Tourists can sit on the snow circle and slide down from the landing slope of the ski jump at an ultra fast speed to experience the charm of Winter Olympic venues and extreme sports.

There are unique industrial relics in Shougang Park. SoReal science fiction park, located in Shougang No. 1 blast furnace, will be open to the public during the 2024 Spring Festival after 17 months of design and construction. This project is not only the offline entrance of the immersive science fiction interaction of the meta universe facing the whole country, but also the world's first fully immersive space exploration theme science fiction complex, and the first international culture and technology park combining XR technology and industrial heritage.

During the Spring Festival, Shougang Park in Shijingshan will also hold folk activities such as dragon and lion dances, and launch the park landscape lighting and floodlighting system at night. By holding a series of wonderful New Year cultural activities, tourists from all over the country can experience the Shougang Park, which is an organic combination of landscape nature, industrial heritage, Winter Olympics heritage, digital science fiction, ice and snow play and fireworks, and spend a prosperous Chinese year in the warm, happy and beautiful atmosphere of "Beijing has surprises and benefits to Shijingshan". (Li Ruyi, Li Yang)

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