The hotel home stay is arranged in advance, the snow resort hot spring reservation is popular, and the New Year's Eve dinner is hard to find... During the 2024 Spring Festival holiday, "booking in advance" has become a consumption keyword. Many consumers have made various arrangements for eating, drinking and playing in the early morning. Many popular restaurants have been booked out for New Year's Eve dinner. Tourism consumption projects from the 30th to the 8th of the New Year have also been booked.
After the New Year's Day, the New Year's Eve dinner in various restaurants ushered in a peak of booking, and popular restaurants even had to turn over three on New Year's Eve. On the afternoon of January 23, the telephone at the front desk of Anding Store in Huaiyang Mansion rang incessantly, all of which came to reserve dining places for the Spring Festival. Mao Liming, the head of the store, said that as early as a month ago, 11 private rooms in the New Year's Eve club were fully booked. During the Spring Festival holiday, all the chefs and service staff are on duty, and the store is open normally. "All the private rooms have been booked at noon during the Spring Festival holiday, and there are still a few available at night."
In the dining hall of the fourth generation, the balcony will also be turned over three times during the New Year's Eve. "Although it is late this year, the New Year's Eve dinner is booked earlier than usual. After the Mid Autumn Festival, customers have asked for reservations. It can be seen that everyone has a high enthusiasm for consumption." The person in charge of the restaurant said.
The search volume of online platforms for New Year's Eve dinner also continued to rise. Meituan data shows that the search volume of "New Year's Eve" has increased by 40% month on month in the past week. As of January 21, the number of orders for restaurant tables on New Year's Eve has increased by more than three times compared with 2023.
The Spring Festival holiday is a new choice for many citizens, and the peak of travel booking comes earlier than in previous years. In addition to Harbin, Sanya, Xishuangbanna, Beihai, Hong Kong and Macao are also popular destinations for the Spring Festival.
According to the public review data, as of January 21, from the 30th to the 8th day of the lunar new year, the advance booking volume of tourism consumption, including hotel accommodation, scenic spot tickets, transportation, etc., has increased by about seven times compared with 2023. Among them, Beijing has become the tourist destination with the highest number of bookings in China, followed by Shanghai, Sanya, Harbin, Chongqing, Chengdu, Guangzhou, Xi'an, Xishuangbanna and Beihai.
Local and surrounding tours are also favored by the citizens. The snow resorts and Tangquan Spring Festival in the suburbs of Beijing and Chongli area will welcome the highest reception throughout the year. Holiday ski resort accommodation is more popular than snow tickets, and experienced consumers often start booking months in advance. "Holiday room reservation rate has exceeded 80%, and only a small number of rooms are on sale at present," said the head of a ski resort in Chongli.
The hot booking data before the festival indicates that the Spring Festival consumption will usher in a strong recovery. Businesses and online platforms are stimulating consumption vitality during the Spring Festival holiday through various measures to benefit the people. (Yang Tianyue)
