Shopline B2B The Catalog price list is officially launched. Based on the whole scenario of flexible commodity pricing, personalized purchase experience, and customer differentiation, it enables businesses to span from manual miscellaneous operations to flexible adjustment on demand, helping businesses improve efficiency GMV Growth.
The "Commodity Catalog" of SHOPLINE's new B2B Catalog supports overall percentage adjustment and fixed price adjustment, effectively manages commodity prices for merchants, flexibly responds to price strategies of different competitors, and helps them stand out in the market through competitive commodity purchase prices.
Among them, the overall percentage adjustment allows merchants to adjust the overall percentage of all commodity prices in response to market changes or strategic adjustments. Merchants can apply the percentage increase or decrease in the price of all products, quickly adjust the price of all goods, and improve flexibility and reaction speed. Fixed price adjustment, that is, B2B Catalog supports setting fixed prices and batch pricing for specific products or multiple attributes. This allows businesses to make individual adjustments according to the characteristics of specific products or pricing strategies to meet the pricing needs of different commodities. However, the fixed price will override any overall percentage adjustment set by the merchant.
Catalog enables merchants to assign specific prices to company locations
In the B2B sales scenario, merchants can manage company level customer information and set different wholesale commodity catalogs for different customers to provide a personalized purchase experience more in line with customer needs. After creating a B2B catalog, merchants can also assign it to company locations so that B2B customers can purchase products at a specific price.
For enterprise customers who have been assigned to the catalog, B2B Catalog distinguishes them by the account in login status, and the store will provide different price displays. When the customer is not logged in, the system will judge it as ordinary B2C Consumers, and display the standard price applicable to the mass market. This can ensure that merchants can still provide transparent and consistent pricing strategies while attracting and serving consumers. When B2B customers log in with a new account, they will get specific purchase authority and pricing treatment. Logged in enterprise customers will enjoy specific prices agreed in their contracts or agreements. This pricing mechanism can help businesses meet the needs of enterprise customers, establish closer cooperation, and enhance customer loyalty.
Through B2B Catalog, merchants can easily manage order data and customer information within the company and customer functions. Businesses can more comprehensively understand the purchase behavior and preferences of enterprise customers. Through analysis and data management, merchants can provide customers with more personalized purchase experience and enhance customer satisfaction.
The customer function enables merchants to conduct operation data at a glance
The SHOPLINE "Customer" function supports the management of new customer accounts. The merchant can manage the customer account type in the SHOPLINE background, click Settings>>Customer Account to set the customer account type. Using customer accounts enables customers to log in and view their personal information, including account information, address, etc., and view their order history.
When customers log in, the system will automatically fill in the details they have saved in the customer account to optimize the checkout experience. Customers do not need to input information repeatedly to save time and energy, thus effectively promoting purchase decisions. The use of customer accounts also helps to establish long-term customer relationships and provide more marketing and Promotion Opportunity to enhance the interaction and loyalty between customers and merchants.
B2B Catalog can also integrate all information of enterprise customers in a one-stop manner. The merchant sets a location under the "Company" function, which can be the same as the enterprise customer, commodity catalog, receiving address and billing address relation 。 Once B2B customers log in to the store through their new customer account, the store will display the commodity prices set by the merchant for the company, and automatically apply the location information set by the merchant when B2B customers check out.
