Desty, a social e-commerce solution provider headquartered in Indonesia, announced the completion of a $5 million Pre-A+round of financing, which was led by East Ventures (Growth) and co invested by Jungle Ventures and old shareholders. This round of financing funds Desty will be used to accelerate product research and development and business expansion, and launch innovative products in the next few months.
Desty was founded in October 2020. Co founder and Mulyono is an Indonesian e-commerce veteran who once worked in Alibaba The Group has worked for many years and also has experience in venture capital; Co founder and COO BIL L He has worked in Alibaba Group for 17 years and has rich experience in overseas e-commerce. Desty focuses on KOL Provide products and services for online display with e-commerce, brand sellers and creators, such as creating personalized marketing pages and online stores. Users can easily create a clickable login page and establish their own independent online store within 5 minutes for free.
Mulyono Xu, co-founder and CEO of Desty, said: "Desty was founded during the COVID-19 epidemic, in the era of large-scale digital penetration. Businesses, KOL and creators are increasingly using digital platforms, and digitalization is becoming increasingly important to them. Desty believes that more than 1 million merchants, KOLs and creators will gather soon. Some merchants are also taking Desty as their main sales channel, surpassing other common e-commerce platforms. "
In Indonesia, more and more businesses are embracing and becoming more proficient in e-commerce and digitalization. During the COVID-19 epidemic, Indonesian e-commerce developed rapidly, and the total volume of commodity transactions（ GMV ）It is expected to reach US $104 billion by 2025. In this huge wave, Desty is rising rapidly. In the past six months, Desty's traffic and total commodity transactions have increased rapidly, with monthly growth rates reaching 60% and 50% respectively.
"Desty has become a leading social e-commerce tool in Indonesia, and we are glad that more top investors believe in our vision for the future. This financing is Desty's third financing in a year. At present, Desty's team has more than 60 people, and we are looking for more talents to join us to create more value and influence for the Indonesian public." Mulyono added. At present, about 50% of Desty's users are merchants, and 30% are KOL and creators in various fields.
