These three attributes will be mandatory from February. eBay clothing sellers should pay attention!

In order to provide buyers with a more relevant search experience, while improving the exposure and Conversion rate ， eBay New requirements for publishing have been added to the Dresses category (63861) of the UK website: from February 13, eBay UK will ask you to fill in 3 item specifications for all new or revised publications in the "Dresses" category (63861):

1. Colour

2. Dress Length

3. Style

Please note that Dresses products published before February 13 (London time, UK) will not be taken off the shelves on February 13. However, we strongly recommend that sellers fill in the details of these three items before the end of February. For publications after February 13, these three attributes will be mandatory.

Why are these attributes mandatory?

Because existing data shows that the average sales of goods searched by consumers based on these detailed attributes, such as "Style" and "Length" of dresses, are 81% higher than those of people without discounts;

The sales of goods list with specific attribute "Style" are 86% higher than those without specific style

According to the specific attribute "dress length achieves sales 76% higher than the dress without detailed description

The growth rate of the top and shirt categories increased by 5% due to the enforcement of two specific product description details in November.

Therefore, the mandatory requirement here is not to fill in an attribute at random. It is better to fill in an attribute with a certain flow (if your product meets this attribute) to make it easier for buyers to search for your product.
Although it will be a little troublesome, it is also a great benefit for sellers to increase sales. Do you have any other opinions