Fashion+Yes Amazon opened stores worldwide China announced the launch of a project in China on December 24, 2018, further helping Chinese fashion category sellers to develop fashion business overseas and build their own brands through cross-border e-commerce exports.
About fashion+
The "Fashion+" project covers five categories of clothing, shoes and boots, jewelry, watches and bags Amazon Combining the rich global fashion resources with local resources, through the exclusive service team for fashion category sellers, we provide customized services for sellers of different types and at different stages of development, help them achieve global layout, and continue to drive brand upgrading to accelerate Chinese fashion brands to the world stage.
concrete content
1. Provide exclusive service team for fashion category sellers
Amazon is the first exclusive service team created for single category in the world. The team members have senior clothing industry background and rich e-commerce operation experience.
2. Serve multiple types of sellers and cover different development stages
Including Internet native brands Manufacturing+ Self owned brands and Chinese well-known brands created by transformation and upgrading of the business. The "Fashion+" project will provide targeted brand solutions according to the seller's product characteristics, own advantages, brand needs and other different situations.
give an example:
Before going online, help sellers understand the development prospects and operation strategies of fashion products in the cross-border e-commerce export field, and clarify brand positioning in combination with overseas market demand and their own advantages; For newly launched sellers, help them incubate fashion brands, face overseas consumers with a complete brand image, and help the brand base itself on Amazon's global site; Assist online sellers to promote the brand, improve sales, and quickly build consumer trust in the brand; At the same time, in combination with online and offline resources of Amazon fashion category, it provides official operation training for sellers to help them grow continuously.
3. Use Amazon's global innovative technologies and tools to provide trend guidance for sellers
The "Fashion+" project integrates Amazon Amazon's global innovative tools and services, including Accelerator and Fashion Network, regularly provide fashion sellers with first-hand fashion trend information and consumer demand insights, including customer consumption behavior analysis, the latest fashion trend prediction and product selection strategy guidance.
cost
Amazon Global Store Fashion+Project itself will not incur additional costs, and all participating sellers will still follow Amazon's professional sales plan.
Qualifications
1. All fashion sellers who are interested in developing fashion business and creating their own fashion brands through cross-border e-commerce.
2. Customer centered, product based and brand oriented.
For objects
Both new sellers and existing sellers can join Amazon's global store opening fashion+project.
Sellers at different stages of development (initial stage/growth stage/mature stage) can participate.
advantage
1. Abundant fashion resources
The fashion category has a strong performance, and the clothing category is the most potential category for sales in Europe, the United States and Japan. Clothing category is the focus of Amazon's performance growth. Amazon has fashion category stores, fashion photography studios, official social media channels, offline fashion weeks, TV ads, fashion magazines and other online and offline comprehensive promotion channels.
2. Large global market and high-quality consumer groups
The world's 14 largest sites, including 10 overseas sites, have been fully opened to Chinese sellers. Amazon is the website channel of Top10 local traffic in North America, five European countries and Japan, with more than 300 million active buyer accounts and 100 million Prime member users worldwide.
3. Worry free operation support system
A global logistics network, innovative tools for sellers at different stages of development, and a comprehensive service provider network covering all aspects of export.
matters needing attention
1. Do not sell products suspected of infringement;
2. Do not sell products with potential safety hazards;
3. Do not publish goods that Amazon prohibits from selling;
4. Do not register multiple accounts at the same site;
5. Do not sell goods that do not match the published description;
6. Do not sell goods that have not obtained the necessary certification;
7. Pay attention to the shelf life of goods;
8. When creating new products, do not use pictures or portraits of others without permission;
9. Do not sell goods without obtaining authorization or legal purchasing credentials.
