Whatever Cross border e-commerce Still doing domestic e-commerce, choose product It's all very important. There are two principles for the selection of new store categories: first, analyze the market for products with high market homogeneity, the market is not saturated and there is sufficient profit; 2、 Products with low homogeneity in the market (strictly new products), products with little competition and temporarily unknown market demand. 3、 Refer to the big data of the platform, and accurately position the product style through the single index of customer transactions.
Assembling goods: based on the selected products, the product structure of the store is composed of 80% diversion funds+20% profit funds.
About the rhythm of going on sale: in the first 8 days, there are 8 kinds of drainage funds+2 kinds of profit funds every day. In the ninth day, there are 4 kinds of drainage funds+1 kind of profit funds every day. If you have the strength, there can be 180 kinds of drainage funds in the early stage.
New stores must constantly develop and create new products. In short, the non-stop train should not stop. They should always measure and create new products Hot money 。
In fact, there is only one formula for operation: number of visitors* Conversion rate *The customer list, where not, will be compensated; Selection is the key. It is just right to use the intelligent measurement of the through train to make up for the lack of product selection ability. As long as the through train is used well in the later stage, it is difficult for the store to make good use of it.
about AliExpress For sellers, the daily traffic and sales volume of the store can most affect the mood of the seller. When they see the decline of traffic or the decrease of orders, they are panicked. They don't know which details are not set well. In fact, sellers need not worry too much when encountering these situations. Careful analysis of the store can always find out the reasons and solve the problem.
In general, what are the reasons for the decline of store sales?
1. Few commodities, low exposure and low browsing;
2. Many commodities, high total exposure but low average exposure;
3. There are many commodities, with high total exposure and average exposure, high total browsing volume but low average browsing volume;
So, how to "suit the remedy to the case" after finding the reason?
01. The number of products and the total exposure is low
1. At this time, it is necessary to release the product, but the seller should pay attention that the release of the product is not repeated Distribution ；
2. Improve the exposure rate of the store by making use of the discount of the whole store;
3. Optimize commodity titles and keywords, and improve commodity ranking;
02. The total amount of browsing is low
1. Use the price advantage of discount products and obvious discount signs, as well as some marketing characters in the front end to stimulate customers to click to visit products;
2. Insert appropriate amount of relation Products, Manufacturing+ Depth discharge;
3. Keep an eye on and actively sign up for platform activities;
03. Average browsing volume is low
1. High browsing volume and low conversion rate. The detailed description and optimization of such products can be carried out, and the "limited time and limited quantity discount" tool can be used for discount;
2. Focus on optimizing product titles and keywords, improve product ranking, strive for more exposure and browsing, and then use "limited time and limited quantity discounts" and "full store discounts" to stimulate buyers to place orders;
3. Targeted optimization of detailed description of stimulus transformation.
In fact, all AliExpress sellers should not be nervous when encountering any store problems. As long as you can use the correct methods to find problems from store data and analyze problems, it will be very simple to solve problems. (Source: official account Jason View cross-border)
