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iPhone
Designed to be loved.
Get to know iPhone.
Advanced Cameras
Selfie-takers. Movie-makers. Boundary-breakers.
Advanced Cameras
Selfie-takers. Movie-makers. Boundary-breakers.
Stunning made simple.
The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour. Want more creative control? iPhone 15 Pro is packed with professional tools, like ProRAW.
Make movies like the movies.
iPhone records in HDR, so whether you use Action mode to steady really shaky scenes as you shoot or capture artful depth effects with Cinematic mode in 4K — every frame looks incredible.
Keep on zoomin’.
With a wide range of focal lengths, iPhone gives you exceptional framing flexibility — from sharp close‑ups to sweeping Ultra Wide shots that let you capture more of a scene without stepping back.
Apple-Designed Chips
The kind of fast
you can feel.
Apple-Designed Chips
The kind of fast you can feel.
Game-changing chips.
Extremely smart and powerful, iPhone chips enhance everything you do. Take A17 Pro — which delivers our most advanced graphics performance by far — enabling games not seen before on any smartphone.
Battery
The power of great
battery life.
Battery
The power of great battery life.
Long-lasting battery life? 100%.
Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like watching up to 29 hours of video on iPhone 15 Pro Max.one
Made for 5G.
iPhone + 5G = a superfast experience.twoAnd when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.
Power. Fully. Fast.
Snap on a MagSafe Charger.threeOr plug in a 20W USB‑C Power Adapter. Our latest models also have USB‑C, so you can charge your iPhone with the same cable as your Mac and iPad.four
Innovation
Beautiful and durable, by design.
Innovation
Beautiful and durable, by design.
Second to none.
iPhone is known for its iconic design and premium materials — like iPhone 15 Pro, which is forged in titanium. On the brilliant display, Dynamic Island bubbles up important info so you don’t miss a beat.
Last phone standing.
iPhone has a Ceramic Shield front that’s tougher than any smartphone glass. Little spill? No biggie — iPhone also stands up to splashes from everyday liquids like water, coffee and juice.five
Ease of use.
We design our hardware and software together for a totally seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a simple one-tap setup. And regular iOS updates keep your iPhone feeling new.
Personalise Your iPhone
Make it you. Through and through.
Personalise Your iPhone
Make it you. Through and through.
Photos. Fonts. Styles. Widgets. Go!
Style your Lock Screen in fun ways — layer a photo, finesse your font, add widgets and more. You can also create a Contact Poster your friends will see when you call.
iPhone for all.
Built-in accessibility features help you do what you love in the ways that work best for you. For example, VoiceOver tells people who are blind or have low vision exactly what’s happening on their screen.
Peace of Mind
Helpful safety features.
Just in case.
Peace of Mind
Helpful safety features. Just in case.
For urgent help.
Unique safety features allow iPhone to connect to satellite frequencies — so you can text emergency services when you don’t have mobile service or Wi‑Fi.six
For everyday reassurance.
With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.
Privacy
Your data.
Just where you want it.
Privacy
Your data. Just where you want it.
Sign in safely.
Passkeys eliminate the need for passwords for an easier, more secure sign-in method. With Face ID, you can sign in to apps. And AutoFill in Safari remembers usernames and passwords for websites across your Apple devices.
Browse securely.
Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.
Share privately.
All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.
Pay the Apple Pay way.
When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants either.seven
Environment
Recycle. Reuse. Repeat.
Environment
Recycle. Reuse. Repeat.
Innovation in conservation.
Our disassembly robots — Daisy, Dave and Taz — recover crucial materials like gold, cobalt, tungsten and rare earth elements from recycled iPhone devices, so they can be used to make new ones.
More recycled content? Naturally.
We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. Case in point: our latest models contain 100 per cent recycled cobalt in their batteries.eight
Apple Trade In.
When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit towards your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.
Planet-worthy packaging.
99 per cent of iPhone packaging is now fibre based,nineand made with 100 per cent recycled or responsibly sourced wood fibres.tenAnd there’s no plastic wrapping around the box.
On track to carbon neutral.
Our stores, offices and data centres are already carbon neutral. By 2030, our products — and the impact from using them — will be too.
Designed for families.
Stay connected, set limits, share purchases and more — with family features built into iPhone.
You can answer calls or messages from your iPhone directly on your Mac. Copy images, video or text from your iPhone, then paste into another app on your nearby Mac. And with iCloud, you can access your favourite files from either your iPhone or Mac.
Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.elevenTo set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.
Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control to provide the best listening experience across different environments and interactions throughout the day.