Traffic owners who are new to the realization of advertising may struggle with the size of various advertising styles for a while before they can get a clue.
As a result, this article specially sorts out some of the most common and optional mobile terminal display advertising sizes. To give some suggestions and references to novice partners to help them avoid detours and become more successful in commercialization~
Open screen advertisement
Applicable scenarios:
APP startup page.
Common dimensions:
There are two common sizes of open screen advertisements: 1) 2:3, 640 * 960, 1280 * 1920; 2) 9:16 scale, multi-purpose size is 720 * 1280, 1080 * 1920.
some suggestions:
The duration is 5 seconds;
Support DeepLink direct jump;
Set "Skip" and ensure that it can be closed with one key;
The display area should be 75% larger than the overall picture, and the full screen effect is better;
Standardize the materials. Give priority to high-quality ads that match the tone of APP; For some materials (such as vest pop-up window, false simulation, false induced red packet) or rough and inferior materials with a tendency to attract clicks, it is suggested that traffic should be paid attention to and avoid online.
Large picture information flow advertisement
Applicable scenarios:
It is applicable to APP with content output, such as news and information, video, audio, community, etc. It is usually embedded in the content stream or content detail page.
Common dimensions:
Two scale sizes of large image information flow are common - 1) 16:9, in which 640 * 360 is the most common, followed by 1280 * 720; 2) 2: The size of 1640 * 320 is most used.
some suggestions:
Advertising (layout format, picture size, content tonality, etc.) is coordinated and unified with APP as a whole;
When embedding advertisements in the content stream, it is necessary to repeatedly test the display location and frequency of advertisements to avoid excessive interference and ensure high visibility and effectiveness.
Group picture information flow advertisement
Applicable scenarios:
It is also applicable to multi type APPs with content output. Generally, the combination style of three small images is the most common. This type of style is suitable for advertisers who pursue strong exposure and have multiple image communication demands, and can fully meet the needs of advertisers to show multiple products, details and selling points.
Common dimensions:
The 480 * 320 size of the map information flow is the most common, and some APP options are available for the same scale of 960 * 640.
Video information stream advertisement
Applicable scenarios:
All types of APPs suitable for embedding graphic information stream advertisements, such as video, social networking, information, audio and tools, can consider supporting video format information stream advertisements in addition to graphic information streams.
Common dimensions:
The common proportion of video information stream is 16:9, and the size is mostly 1280 * 720.
some suggestions:
It is better to support that the video can be paused at any time;
Test the optimal video duration: 5s? 15s;
Innovative play. For example, it can be launched in conjunction with the opening screen ads (see the following figure for today's headline "Toutiao Dazzling Screen" ads), so as to make the ads more colorful and interesting, and at the same time meet the advertiser's demand for "product effect integration".
Screen insert advertisement
Applicable scenarios:
General pause (mostly seen in video APP program pause); When jumping and switching between pages (such as game APP passing the exam, tool APP page conversion); When APP exits; When returning to the previous level and other scenarios, screen insert ads can be appropriately implanted.
Common dimensions:
The size of inserted screen advertising is usually equal to or larger than half of the mobile phone screen, and more specifications such as 600 * 600 and 600 * 500 are designed.
some suggestions:
Do not suddenly display advertisements. It is better to implant them naturally after users complete the operation in the application, such as after the game passes the customs and the video is played;
Whether it is the insertion scene of screen insert ads or the display frequency, the media needs to be tested repeatedly to achieve the best realization effect;
Plug in video may have a better effect than plug in pictures. It is suggested that APP may consider supporting video presentation forms as appropriate;
In terms of the design of inserted screen ads, it is better to support skipability and shut-down to ensure the user experience and APP popularity.
Applicable scenarios:
It is generally displayed at the bottom or middle of the APP page.
Common dimensions:
640 * 100 is the most common Banner size.
some suggestions:
The advertising space area should not be too large;
Avoid Banner advertisements affecting users' normal operation;
Dynamic Banner advertising may have more prominent effect than static advertising, which can be tried as appropriate;
Banner advertising should not only integrate with the page as a whole without being abrupt, but also should not highly imitate the content of the page to avoid confusing users and causing errors due to "confusion and consistency".
Video patch advertisement
Applicable scenarios:
It is usually applicable to video APP. It can be designed as front post (advertisement before video playing), middle post (advertisement during video playing), etc.
Common dimensions:
1280 * 720 is a common size for video placement advertisements.
some suggestions:
The time should not be too long, preferably not more than 30 seconds;
It is better to allow users to choose "skip" after a few seconds (usually 5-15 seconds).
Motivate video advertising
Applicable scenarios:
Incentive video ads are widely used in game APPs. For example, users can get revival opportunities by watching incentive video ads after failing to pass customs. In addition, some non game apps can also enable users to enjoy some welfare rewards, payment functions/permissions through active viewing by planting 5-15 second (or even longer) incentive video advertisements - for example, online disk apps can obtain space by watching incentive video advertisements; Video, audio and music APP can obtain free viewing or listening privileges of video/audio/music by watching incentive video advertisements; Image APP obtains image download privileges by watching incentive video advertisements; Reading APP obtains book/cartoon reading privileges by watching incentive video advertisements.
Common dimensions:
Incentive video ads are usually vertical screen, with a ratio of 9:16 and a size of 720 * 1280; Some apps also use horizontal version, with a scale of 16:9 and a size of 1280 * 720. In addition, incentive video advertising usually lasts for 5-30 seconds, and usually works better around 15 seconds.
some suggestions:
It is better to add "Skip" or "Close" button;
The density of advertising placement should not be too frequent, so as not to lower the media tone and user preference;
The advertisement is embedded in a position that can stimulate users to watch actively, while at the same time, it does not affect users' normal use experience.
If the advertising space size requirements of the media are too rare, then for the advertisement publisher, it is necessary to measure whether the media has the value of customized design. If the answer is no, the media may lose some advertisers and customers invisibly, leading to lower realization benefits. Therefore, it is extremely necessary to design some common advertising space styles and sizes according to the market demand, which is more conducive to maximizing the realization income of media traffic!
Attached Table: Suggestions on Common Dimensions of Mobile Ad Styles
Author: AdxData
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