Zhihu's monthly active users reached 111 million in the third quarter
APP dry goods store · 2023-12-01
On November 29, Zhihu released its unaudited quarterly financial results as of September 30, 2023. In terms of finance, Zhihu's total revenue in the third quarter was 1.022 billion yuan, up 12.1% year on year; The adjusted net loss was 225 million yuan, down 10.1% year on year; The gross profit margin increased to 53.7% from 48.7% in the same period last year. At the operational level, Zhihu's monthly average subscription members reached 14.8 million in the third quarter, up 35.9% year on year; The average monthly active users (MAUs) reached 111 million.
At the operational level, Zhihu's monthly average subscription members reached 14.8 million in the third quarter, up 35.9% year on year; Monthly average active users (MAU) continued to rise, reaching 111 million.
In the third quarter, Zhihu community ecology continued to grow, and multiple business engines promoted sustainable growth in commercialization. The ToC business represented by paid reading and vocational education maintained growth. The revenue from paid reading business was 469 million yuan, up 39.2% year on year. The revenue from vocational education business reached 145 million yuan, up 85.6% year on year. The revenue from marketing service business was 383 million yuan.
Source: Beijing Daily