AMZ123 Cross border Seller Navigation
Drag LOGO to bookmark bar to collect AMZ123 immediately
home page Cross border headlines Article Details

Wildberry is soaring at the right time, and is poised to occupy the Russian e-commerce platform NO1

 Today's cross-border e-commerce
New generation of cross-border e-commerce ecological full link new media
two thousand and eighty-four
2024-04-15 10:18
2024-04-15 10:18
two thousand and eighty-four
Today's cross-border e-commerce
New generation of cross-border e-commerce ecological full link new media

Since Wildberry entered China, it has quietly laid out the whole market. Its strategy is slightly similar to that of OZON, but it is more stable and strategic. In the early stage, we set a higher threshold for entering the platform, preferentially attracting the head barley of all major categories, and only recruit the annual GMV5000 The sellers with more than 10000 yuan and rich experience in the operation of cross-border e-commerce third-party platforms or self built stations have made many small and medium-sized Chinese sellers complain about their practices, but they have no choice. Since they have come and are not fully open, but from another perspective, let a few more powerful sellers lead the way and let tall people share the risk first. For small and medium-sized sellers, It is also acceptable to enter a little later.

It is not hard to imagine that as Wildberry continues to penetrate the Chinese market, a large number of Chinese sellers will also enjoy the development dividend of Russian e-commerce, and have more opportunities to enter the Wildberry platform to sell goods. Judging from the current ecological situation of Russian e-commerce, it is not too early to start the layout of Wildberry, and it is more imperative for sellers who are doing Russian OZON. Whether to layout an additional platform has become a problem worthy of in-depth consideration for OZON sellers.


However, from various data and evidence, the development potential of Wildberry is not smaller than that of OZON, even much higher. You should know that in the ranking of Russian local e-commerce, Since 2016, Wildberry has been steadily occupying the top position of e-commerce platform. It is the largest and most well-known e-commerce platform in Russia. Its user volume accounts for 85% of the total population of Russia. Moreover, it has realized cross-border business in Armenia, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan and other countries, and China is its next key development market.


Wildberry's promotion in the Chinese market is strong and fast. So far, Wildberry has successfully held exchange forums in Ningbo, Jinhua and Yiwu, and will continue to strengthen promotion and exchange in Hangzhou, Dezhou, Guangzhou and other places, so as to gain more Chinese market traffic to enter the platform, help Wildberry further develop, and secure the first place in the Russian e-commerce platform.


The Wildberry e-commerce platform opens the door to the Chinese market, further indicating the development potential of Sino Russian trade in 2024. As an important contributor to Sino Russian trade volume, e-commerce is also an important support object of Sino Russian trade policies. For many factory and enterprise sellers, building a Sino Russian cooperation platform to let more Chinese products and brands go global is one of the important ways to cope with the current new global economic environment.


Of course, in addition to Wildberry and OZON platforms, Russia's Yandex Market platform also strengthens the development of the Chinese market, which also gives Chinese sellers more opportunities to choose when they go to Eastern Europe.


More importantly, It is not only the cross-border model of the Russian e-commerce platform that deserves to be deployed, but also the local model that deserves to be cultivated by thoughtful sellers. Of course, what is suitable is the most important Let's encourage each other!!!

 Coupang Practical Operation Private Meeting - New Merchants Digging for Gold, Empowerment and Dividend Analysis (Hangzhou Station)
0 threshold seizes global traffic! Quick account opening+optimized investment+risk guarantee+effect tracking
It only takes four steps to easily leverage hundreds of millions of overseas traffic and double brand sales!
Successfully opened 5000+accounts
 QR code
Disclaimer
Link to this article:
This article is published on AMZ123 cross-border headlines with the permission of the author. If you have any questions, please contact customer service.
newest Hot presentation author label
JD Global launched "semi trust" investment attraction, covering nine major markets!
AMZ123 learned that on July 9, JD Global Sales announced the launch of seed merchant recruitment plan, and launched a half custody operation model with overseas warehouses as the core. Under this mode, the platform will assume the user marketing and promotion function in the overseas market, while businesses will focus on commodity release, pricing strategy, order fulfillment and after-sales service, significantly reducing the threshold for cross-border operations. It is reported that the countries involved in this development and investment attraction cover nine major markets, namely, the United States, the United Kingdom, Singapore, Malaysia, Thailand, Vietnam, Australia, Japan and South Korea. The applicant is required to have the overseas warehouse storage capacity covering the target countries, and hold the qualification of a company registered in Hong Kong or overseas. Qualified merchants can accurately reach overseas Chinese users in a one-stop manner by entering JD POP stores. The platform launched a number of support policies at the same time: 50% commission reduction in the first year of settlement, opening private domain operation support for official fan groups, and configuring marketing resources (boot screen, first focus, etc.) of JD overseas sites.
In the first half of 2025, online spending in the UK is 49 billion pounds, with a year-on-year growth of only 1.6%
AMZ123 learned that according to the latest data from Adobe Analytics, online spending in the UK in the first half of 2025 will be 49 billion pounds, with a year-on-year growth of only 1.6%. This growth rate has slowed down significantly compared with the past, highlighting the current challenges facing the UK e-commerce market.
Q2 e-commerce orders in Europe increased by 18% year on year, and sales of gardening and outdoor products soared by 48%
AMZ123 learned that recently, according to the latest Scurri Unpacked quarterly e-commerce logistics trend report, driven by the hot weather and Father's Day promotion, e-commerce orders in the UK and Europe in the second quarter of 2025 increased by 18% year on year. Orders in June increased by 25% year on year, the highest increase in the quarter. The National Weather Service confirmed that June 2025 is the hottest month since records began in 1884. According to the data, horticultural and outdoor products saw the strongest growth, up 48% year on year; Household goods increased by 46%; Toys and fashion commodities both increased by 33%; Sports goods increased by 31%. In the UK market, e-commerce orders in the second quarter increased by 6% year on year, partly because Father's Day promotions stimulated consumption.
Shopee7.7 sales volume reached 2 times of the black five last year, a record high!
AMZ123 learned that during the 7.7 promotion period this year, Shopee's sales reached twice the number of Black Friday 2024, a record high, fully demonstrating its strong explosive power in the global e-commerce landscape. It is understood that in this activity, the platform order volume and user participation were significantly improved, among which the beauty, fashion and household categories were particularly eye-catching, and the daily sales exceeded 1 million pieces. In addition, video game machines, exercise bikes, smart televisions, pressure cookers and other products also received high orders. In this promotion activity, Shope continued to focus on content operation, and the live broadcast and short video data grew strongly. It is reported that during the "7.7 Promotion" period, the platform has carried out more than 6000 live broadcasts, and the number of viewers has exceeded 30 million. Shopee Video, a short video tool, uploaded 200000 pieces of original user content in a single day, and watched more than 60 million times in total, forming a spontaneous propagation flow pool.
It tastes too strong! Copying Chinese style homework for advertising at sea
You must have seen this kind of video - "I am reborn, I was..." or, the female leader has just been pushed down the stairs... "Please go to the applet for the full version". Now, these "dregs" have finally spread out. Recently, a Chinese remake of a local short play in the United States made a box office breakthrough of 70 million. Moreover, the payment rate of American users was five times that of domestic users. Source: Foreigners from ReelShort are not only short plays. The author recently saw a more "wild" case in the list of GoodsFox websites. BigGlobalTravel, a website claiming to be a poverty-stricken travel strategy, has put a large number of local advertisements on Meta and other platforms: imaginative pictures+sudden stop of the story of dog blood. BigGlobalTravel is putting in materials from the same formula and familiar taste of GoodsFox.
After 23 days on the market, a "white hair killer" of TikTok sold 33500 pieces!
In the middle of the year, TikTok million bloggers sold 57600 dollars in a single live broadcast!
Temu's annual sales in France soared by 129% and its market share rose to 19%
AMZ123 learned that recently, according to the research report released by the French shopping application Joko, Temu is expanding the French market at an unprecedented speed. After achieving 129% sales growth in 2024, Temu will further accelerate its development in France at the beginning of 2025. Since Temu entered France in 2023, its market share (calculated by sales) in discount platforms has rapidly increased from 8% to 19% in the first five months of 2025.
PayPal account notice "anti sealing and unsealing&fund freezing policy" must be seen by sellers!
With the popularity of the independent station market in recent years and the tightening of platform e-commerce rules, changes in the business environment have made independent stations a necessary choice for cross-border sellers. There are usually three important nodes in the layout of independent stations, namely, station building, drainage, and collection. For sellers, with the breakthrough of SaaS website building system technology in the past two years, they can build independent stations within a few minutes; Promotion and drainage can also form their own set of tactics through social media such as Facebook and Google; As the last link of the independent cross-border e-commerce station, collection must be the top priority, and it is also the "mental illness" of many independent station sellers, because no one wants to lose their performance in the collection link. As one of the main collection methods of cross-border trade, PayPal has also become the preferred collection channel for independent station sellers.
It sold 75000 sets every month, and another explosive became popular in TikTok
Recently, a video titled "So exciting" released by TikTok celebrity @ sierra_ort caused viral spread in TikTok. So far, this video has received 7.6 million play times, which has aroused active discussion among users. A TikTok video triggered a hot topic. This video shows the content of "boneless compression sofa" brought by celebrities. The video directly shows the rapid expansion and springback process of the sofa after unpacking. Because of its advantages of no assembly, easy weight handling, and moderate comfort, many users said that after watching the video, they were "planted grass" and wanted to buy the same product. Some cautious users also expressed doubts about the stability and quality of this product. Nevertheless, "Boneless compression sofa" has attracted extensive attention in social media due to its special product functions.
Attention of sellers! Amazon launches Listings Feeds at the end of July
AMZ123 learned that Amazon announced that the Listings Feeds function will be officially discontinued on July 31, 2025, and this function will be completely replaced by the upgraded Listings API system. The new system will provide users with more reliable data support, more powerful list modification control, and optimized error handling mechanism. From July 15, the processing time of modification requests submitted through Listings Feeds may be extended. This indicates that the processing capacity of the old system is gradually declining, and the seller needs to plan in advance to avoid business operation delays. Amazon puts forward clear action requirements to different seller groups: sellers who independently develop integrated systems need to actively upgrade to the Listings API, and sellers who use third-party service software need to confirm that the service provider has completed the adaptation.
Major adjustment on the eve of Prime Day! Amazon BSR ranking recovery
AMZ123 mentioned in the article earlier that Amazon's BSR ranking fluctuated abnormally: the sales volume of products obviously increased, but the ranking declined, and even some sellers' products did not show the ranking in the foreground. At that time, the industry analysis said that it was Amazon's new test rule, which only showed the current ranking of the top 100 in the category. It was initially tested on websites in the United States, Britain and Germany. Since the beginning of June, beauty, pets and other categories have also been included in the test scope. This made many sellers panic. On the one hand, we are worried that the sales will decline due to the impending rush, and on the other hand, we are confused about the changes in the platform rules. However, recently, Amazon BSR category ranking finally "returned" after disappearing for nearly a month, which really made many sellers feel relieved. AMZ123 learned that the industry broke the news that Amazon's BSR category ranking has gradually recovered.
This mosquito repellent artifact has entered the top selling list of TikTok by "abstraction"
Cross border sellers sell fake dragonflies to repel mosquitoes on TikTok, and earn millions in 28 days!
Tell you secretly that Amazon's three advertising tricks can make you get rich quickly
In 2024, the number of Chinese sellers of emerging sites in Europe (Netherlands, Sweden, Poland, Belgium, Ireland) will surge by 40%, online shopping penetration rate will be 82%, and e-commerce sales in 2026 are expected to grow by 40.6% compared with 2022. How to quickly seize the flow bonus? Amazon sellers' three practical tactics: hot money copying+BIL (establishing international commodity information)+PAN EU plan: directly copy the hot money listing of mature European sites, synchronize with BIL (establishing international commodity information) to emerging sites, and use AI tools to intelligently optimize titles/images, starting at zero cost. PAN EU plans to share the inventory of Germany, France, Italy and Spain, without the need for separate warehousing/VAT. The FBA delivery time is 1-2 days, and the sales volume increases 3-5 times. Advertising+promotion double drive: automatic advertising+key phrases (intelligent words)+competitive ASIN orientation, low-cost coverage of keywords and related traffic.
96 hour rush: Amazon Prime Day broke four days for the first time, triggering a $23.8 billion shopping tsunami!
84% of American adults' wallets are on standby, and more than 20 countries around the world have entered the countdown simultaneously. This four-day shopping marathon is rewriting the history of e-commerce. Beijing, in the early morning of July 8. Li Ming, director of cross-border e-commerce operations, stared at the screen and danced his fingers on the keyboard. The smart home products he manages have been listed in Amazon Prime exclusive discount area, and the background data shows that the traffic is soaring at a rate of 300% per minute. "This year's battle line has been extended to 96 hours. Our stock volume is twice that of last year, but the sales volume in the first two hours has exceeded the first day of last year." Across the ocean, American consumers are experiencing a discount storm. According to the forecast released by Adobe Analytics on Monday, the four-day Prime Day event will boost AOL sales to $23.8 billion, up 28.4% from $14.2 billion in two days last year.
On the first day of Prime Day, Amazon's super conversion label products sold out!
Recently, many sellers in the background exclaimed: My link has a new logo?! Yes, Amazon has launched a new function - Rufus "super conversion tag". This tag is quietly appearing in the search results page, with a striking position, close to the top of the score. Don't underestimate this symbol. It is not an ornament, but a "tagged selling point" extracted by the system based on user comments, QA questions and answers and behavioral data. For example, if you sell earphones and everyone in the comment area praises "good noise reduction", Rufus is likely to directly mark your product with such eye-catching tips as "powerful noise reduction". Once hung, such tags can not only help you stand out from a crowd of competing products, but also significantly shorten the user's decision-making link and improve the conversion rate. In particular, mobile end users may place orders directly when they see this tag on Prime Day and Blackfive nodes.
Cross border people are ecstatic! Amazon's global store opening applet is online! 5-minute quick play of cross-border artifact
Still worrying about the store opening process? Can't find a reliable operation tutorial? Amazon's global store opening applet has launched four new core modules to solve the problems of new and old sellers at all stages from entry to advancement! Follow the sea duck to quickly unlock the exclusive cross-border assistant. Important policy updates are always missed? Can't find a system method for operation improvement? The home page of Amazon's global store opening applet integrates core resources to help new and old sellers quickly lock in key information, save time and improve efficiency, and win at the starting line! 17 topics, including refined classification covering store opening guide, business development, logistics scheme, brand building and other aspects to match the store opening scene. The seller can click on the classification suitable for him in the lower right corner of the applet according to his business needs. The latest information, real-time express collection of the latest official store policy updates, promote node reminders, store dry goods articles and live broadcast real-time push. Help the seller to grasp the recent trends at the first time, and seize the flow dividends while avoiding risks in compliance.
PDF download of 2024 Analysis Report on Overseas Expansion Status and Trend of China's Plastics and Related Industries
"Going to sea" not only opens a broader market space for Chinese enterprises, effectively relieves the pressure brought by the internal volume of the domestic market, but also is a key measure for enterprises to enhance their brand's international influence and create an excellent brand image. Through diversified market layout, enterprises can better cope with the challenges brought by the fluctuation of the single market, and ensure the stability and sustainable growth of business.
PDF download of White Paper on 3C Consumer Electronics Sailing Solution in 2024
The global market distribution of 3C consumer electronics shows that mature markets such as North America, Europe and other regions have large consumption scale, stable demand and focus on product experience and innovation, while high potential markets such as the Middle East, Southeast Asia, Latin America and other regions have rapid growth and huge potential, and are gradually becoming new growth points of the industry.
PDF download of Report on the Development of Chinese Enterprises in the EU (2024-2025)
Europe is of great strategic significance to Chinese enterprises. Chinese enterprises have set up a large number of R&D centers, design centers, data centers, security facilities and production bases in Germany, Hungary, Spain and other places. While contributing to tax, investment and employment opportunities for the EU Technical innovation and sustainable development play an active role. The implementation of these projects has brought the bilateral economic and trade cooperation to an unprecedented height and helped the long-term development of China EU relations.
Product Analysis Report on China's Foreign Trade Potential in 2025 (PDF download)
Trade potential products refer to products with potential trade advantages and development space in a country's foreign trade. Trade potential products include many categories, including products with mature domestic production technology but not yet fully developed in overseas markets, and products with mature domestic technology but not yet reaching the export stage.
PDF download of Color Trend Forecast of Women's Shoes in Spring and Summer 2026
As consumers turn their attention to versatile, durable and healing colors, dark colors are still crucial. It is worth noting that the trend of social media towards neutral colors is becoming stronger. In this trend, color neutral colors inspired by innovative mix and match culture will become increasingly popular. At present, the basic colors are still the mainstream of the market, such as sand color, berry red, pumpkin pudding, which can not only keep the color matching innovation, but also carry the needs of basic people.
Download the 2025 Global E-commerce Marketing Trend Report (PDF)
In the context of the steady growth of the global retail market, e-commerce still maintains its growth resilience. According to Statista data, the e-commerce market grew at 7.8%~9.7%, higher than the expected growth rate of 4%~5% in the global retail market. This means that e-commerce will continue to occupy a larger share in the global retail market. At the same time, the global penetration rate of e-commerce users will reach 42.4% in 2025, and it is expected to further increase to 49.1% by 2029, and e-commerce shopping will gradually become the mainstream choice of global daily consumption.
PDF download of Report on Women's Sun Protection Products in Spring and Summer 2026
Report on Women's Sunscreen Attribute Single Product in Spring and Summer 2026
PDF download of Insight into Global Digital Advertising of Asia Pacific Clothing and Skin Care Brands in 2025
The United States is still the top market for digital advertising of clothing brands, spending more than 6.2 billion dollars in the past 12 months
Cross border platform information
AMZ123's cross-border e-commerce platform news program focuses on hot events of the global cross-border e-commerce platform, and provides sellers with the latest trends and hottest news of the cross-border e-commerce platform.
North American e-commerce information
AMZ123's North American cross-border e-commerce news program focuses on the hot information of cross-border e-commerce in North America and provides the latest news and trends of cross-border e-commerce in North America to the majority of sellers.
Cross border e-commerce dry goods consolidation
The cross-border e-commerce dry goods consolidation is a collection, sorting, summary and answer of the most frequently encountered problems in the communication process of Amazon cross-border e-commerce seller exchange group, and will continue to update the most frequently encountered problems. Welcome to join the exchange group of cross-border e-commerce dry goods consolidation sellers.
Amazon opened stores worldwide
Amazon's official official account for global store opening is dedicated to providing the latest and most comprehensive Amazon global store opening information, operating dry goods sharing and store opening support for Chinese cross-border sellers.
Amazon Announcement
AMZ123's Amazon announcement release platform updates Amazon's latest announcements in real time, and is committed to creating the most timely and thoughtful Amazon announcement column!
AMZ123 Option Observer
Selection recommendation and skill sharing.
Amazon Information
AMZ123's Amazon information release platform focuses on Amazon's global hot events and provides the latest news and trends of Amazon to the majority of sellers.
AMZ123 cross-border e-commerce
Focus on reporting cross-border industry hot events, and push original in-depth hot articles every day
home page
Cross border headlines
Article Details
Hot Events
Cross border information
Cross border information
 Cross border Morning Post
Cross border community
Category communication group
 Pet category communication group Pet category communication group
join
 Pet category communication group
Scan code into group
 Household category exchange group Household category exchange group
join
 Household category exchange group
Scan code into group
 Exchange group of maternal and infant supplies Exchange group of maternal and infant supplies
join
 Exchange group of maternal and infant supplies
Scan code into group
Category communication group
join
Cross border information
 Amazon operation dry goods package Amazon operation dry goods package
join
 Amazon operation dry goods package
Scan code into group
 TikTok operation dry goods package TikTok operation dry goods package
join
 TikTok operation dry goods package
Scan code into group
 Cross border e-commerce industry report Cross border e-commerce industry report
join
 Cross border e-commerce industry report
Scan code into group
Cross border information
join
Official community
 Cross border e-commerce exchange group Cross border e-commerce exchange group
join
 Cross border e-commerce exchange group
Scan code into group
 Amazon seller communication group Amazon seller communication group
join
 Amazon seller communication group
Scan code into group
 Independent station seller exchange group Independent station seller exchange group
join
 Independent station seller exchange group
Scan code into group
Official community
join
Scan the code immediately for consultation
Scan the code immediately for consultation
Wildberry is soaring at the right time, and is poised to occupy the Russian e-commerce platform NO1
Today's cross-border e-commerce
2024-04-15 10:18
two thousand and eighty-four

Since Wildberry entered China, it has quietly laid out the whole market. Its strategy is slightly similar to that of OZON, but it is more stable and strategic. In the early stage, we set a higher threshold for entering the platform, preferentially attracting the head barley of all major categories, and only recruit the annual GMV5000 The sellers with more than 10000 yuan and rich experience in the operation of cross-border e-commerce third-party platforms or self built stations have made many small and medium-sized Chinese sellers complain about their practices, but they have no choice. Since they have come and are not fully open, but from another perspective, let a few more powerful sellers lead the way and let tall people share the risk first. For small and medium-sized sellers, It is also acceptable to enter a little later.

It is not hard to imagine that as Wildberry continues to penetrate the Chinese market, a large number of Chinese sellers will also enjoy the development dividend of Russian e-commerce, and have more opportunities to enter the Wildberry platform to sell goods. Judging from the current ecological situation of Russian e-commerce, it is not too early to start the layout of Wildberry, and it is more imperative for sellers who are doing Russian OZON. Whether to layout an additional platform has become a problem worthy of in-depth consideration for OZON sellers.


However, from a variety of data and evidence, the development potential of Wildberry is not smaller than that of OZON, even much higher. You should know that in the ranking of Russian local e-commerce, Since 2016, Wildberry has been steadily occupying the top position of e-commerce platform. It is the largest and most well-known e-commerce platform in Russia. Its user volume accounts for 85% of the total population of Russia. Moreover, it has realized cross-border business in Armenia, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan and other countries, and China is its next key development market.


Wildberry's promotion in the Chinese market is strong and fast. So far, Wildberry has successfully held exchange forums in Ningbo, Jinhua and Yiwu, and will continue to strengthen promotion and exchange in Hangzhou, Dezhou, Guangzhou and other places, so as to gain more Chinese market traffic to enter the platform, help Wildberry further develop, and secure the first place in the Russian e-commerce platform.


The Wildberry e-commerce platform opens the door to the Chinese market, further indicating the development potential of Sino Russian trade in 2024. As an important contributor to Sino Russian trade volume, e-commerce is also an important support object of Sino Russian trade policies. For many factory and enterprise sellers, building a Sino Russian cooperation platform to let more Chinese products and brands go global is one of the important ways to cope with the current new global economic environment.


Of course, in addition to Wildberry and OZON platforms, Russia's Yandex Market platform also strengthens the development of the Chinese market, which also gives Chinese sellers more opportunities to choose when they go to Eastern Europe.


More importantly, It is not only the cross-border model of the Russian e-commerce platform that deserves to be deployed, but also the local model that deserves to be cultivated by thoughtful sellers. Of course, what is suitable is the most important Let's encourage each other!!!

 TikTok account opening service
TikTok account opening service
The TikTok advertising account opening service launched by TT123 provides a deep insight into the traffic advantages and user behavior of the TikTok platform, helps customers quickly complete advertising account registration, qualification review and account building, shortens the startup cycle, and helps you reach hundreds of millions of active users around the world
Consult immediately
Communication group
Global e-commerce platform store opening communication group
Scan code into group
consultation
 Official WeChat group
Official customer service

Scan the code to add, consult immediately

Additive group
 Official WeChat group
Official WeChat group

Scan the code to add and bring you into the group

more
Subscription number Service number Cross border information
 QR code

Push and interpret the most cutting-edge and interesting cross-border e-commerce information for you

 QR code

WeChat official account that 90% of Amazon sellers are following

 QR code

Selected cross-border e-commerce headlines today

Back to top