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Wildberry is soaring at the right time, and is poised to occupy the Russian e-commerce platform NO1

Today's cross-border e-commerce

New generation of cross-border e-commerce ecological full link new media

one thousand five hundred and six

2024-04-15 10:18

one thousand five hundred and six

Today's cross-border e-commerce

New generation of cross-border e-commerce ecological full link new media

7.19 Shenzhen Lehui, Japan and South Korea head platforms gather, and the exclusive policy is accessible in one stop. Click one button to enter

Since Wildberry entered China, it has quietly laid out the whole market. Its strategy is slightly similar to that of OZON, but it is more stable and strategic. In the early stage, a higher threshold was set for the entry of the platform, and priority was given to the entry of barley in all major categories. Only sellers with an annual GMV of more than 50 million yuan and rich experience in the operation of cross-border e-commerce third-party platforms or self built stations were recruited. This practice really made many small and medium-sized Chinese sellers complain, but there was nothing they could do about it. Since they came here, they were not fully open, but from another perspective, Let a small number of more powerful sellers lead the way and let the tall ones share the risk first. For small and medium-sized sellers, it is actually acceptable to enter the market a little later.

It is not hard to imagine that as Wildberry continues to penetrate the Chinese market, a large number of Chinese sellers will also enjoy the development dividend of Russian e-commerce, and have more opportunities to enter the Wildberry platform to sell goods. Judging from the current ecological situation of Russian e-commerce, it is not too early to start the layout of Wildberry, and it is more imperative for sellers who are doing Russian OZON. Whether to layout an additional platform has become a problem worthy of in-depth consideration for OZON sellers.

However, from a variety of data and evidence, the development potential of Wildberry is not smaller than that of OZON, even much higher. You should know that in the ranking of Russian local e-commerce, Since 2016, Wildberry has been steadily occupying the top position of e-commerce platform. It is the largest and most well-known e-commerce platform in Russia. Its user volume accounts for 85% of the total population of Russia. Moreover, it has realized cross-border business in Armenia, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan and other countries, and China is its next key development market.

Wildberry's promotion in the Chinese market is strong and fast. So far, Wildberry has successfully held exchange forums in Ningbo, Jinhua and Yiwu, and will continue to strengthen promotion and exchange in Hangzhou, Dezhou, Guangzhou and other places, so as to gain more Chinese market traffic to enter the platform, help Wildberry further develop, and secure the first place in the Russian e-commerce platform.

The Wildberry e-commerce platform opens the door to the Chinese market, further indicating the development potential of Sino Russian trade in 2024. As an important contributor to Sino Russian trade volume, e-commerce is also an important support object of Sino Russian trade policies. For many factory and enterprise sellers, building a Sino Russian cooperation platform to let more Chinese products and brands go global is one of the important ways to cope with the current new global economic environment.

Of course, in addition to Wildberry and OZON platforms, Russia's Yandex Market platform also strengthens the development of the Chinese market, which also gives Chinese sellers more opportunities to choose when they go to Eastern Europe.

More importantly, It is not only the cross-border model of the Russian e-commerce platform that deserves to be deployed, but also the local model that deserves to be cultivated by thoughtful sellers. Of course, what is suitable is the most important Let's encourage each other!!!

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Dongxiang International

In 2011, we have dedicated ourselves to Europe and the United States, focusing on the China Europe Caribbean Airlines and Meisen Express

Grid supply chain

Focusing on air and sea transportation services in Europe, America, Britain, Brazil and Canada, and issuing by American overseas warehouse

Suma Logistics

Focusing on Australian cross-border e-commerce logistics, providing air, Shanghai, small package and overseas warehouse services

Talent evaluation

Amazon professional evaluation, real comments, and high-quality resources take the lead

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