SHEIN

SHEIN is a cross-border B2C fast fashion e-commerce platform, whose business scope includes clothing, household products, children's clothing, women's clothing, etc.

E-commerce platform

SHEIN

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Platform information

More than 60 Lean Tools Appear in SHEIN Flexible Lean Innovation Continuously Helps Garment Manufacturing Upgrade

The intelligent production template that makes the glove seam round and smooth, the "herringbone cart" auxiliary tool that can easily realize the standardization of V-collar centered sewing, the presser foot tool that can ingeniously protect the bead on the surface of the fabric, and the auxiliary tool that can replace the manual sewing drill chain... The suppliers and equipment manufacturers around the booth gathered together, and they were very happy to exchange the tools developed by SHEIN to promote flexible and lean production one by one, Even on-site verification of the use of tools. Recently, SHEIN Ingenious Tools Day was held in its clothing manufacturing innovation research center. SHEIN has independently developed more than 60 technical tools for more than 20 industrial processes

SHEIN Investment Promotion

Supply chain

clothing

energy

2024-06-13

The Brazilian Chamber of Deputies passed a new tax bill on goods under $50

AMZ123 learned that, according to foreign media reports, the Brazilian House of Representatives approved the "Move bill" bill on June 11, introducing a new tax policy, namely, imposing the so-called "shirt tax" on imported goods whose value does not exceed $50 (including freight and other costs), and ending the import tax exemption treatment for such goods. In addition, shoppers must now pay the ICMS levied by the states in accordance with the compliance remittance plan formulated by the Brazilian federal government last year, with the tax rate ranging from 17% to 19%. In Brazil, the tax actually paid is usually higher than the legal amount,

AMZ123 cross-border e-commerce

Brazil

Shein

Shopee

2024-06-13

Temu has come to the fore, and the rise of China's e-commerce attracts attention

AMZ123 learned that according to foreign media reports, the latest survey data released by Omnisend, a British marketing company, 34% of shoppers choose to shop in Temu every month, while only 29% of shoppers choose eBay. However, Amazon is still far ahead of Temu and eBay. More than three quarters of consumers said they would go to Amazon to shop at least once a month. The survey report also shows that Temu has been vigorously promoting discount activities and advertisements to attract customers, not only playing two Super Bowl advertisements, but also actively building strong brand influence on social media. Om

Pinduoduo cross-border platform Temu

2024-06-12

Shein's revenue in 23 years was 32.2 billion dollars! Catch up with Zara, H&M

AMZ123 learned that recently, according to foreign media reports, despite fierce market competition, Shein's sales reached 32.2 billion dollars last year, surpassing its European fast fashion competitors Zara and H& M。 Data shows that in 2023, Shein's sales will reach 32.2 billion US dollars, a year-on-year increase of 40%, and an increase of 37% in 2022. At the same time, Shein's net profit doubled to US $1.6 billion, with a net profit margin of 5%, compared with 3.5% in 2022. Shein continued to attract new buyers through effective strategies last year, and gained more

Cross border platform information

Shein

Cross border information

2024-06-12

The South African government issued new rules: Shein and Temu's purchase tax will be significantly increased

AMZ123 learned that, according to foreign media reports, the South African government has introduced new regulations. From July 1, 2024, 45% import tariff and 15% value-added tax will be levied on foreign e-commerce clothing retailers such as Shein and Temu to respond to the accusations of local clothing retailers and stakeholders that Shein and Temu use tax loopholes to import goods at low prices, and ensure that local retailers enjoy a fair competitive environment. Previously, according to the so-called "minimum" rule, South African Shein and Temu garment buyers could pay only 20% import tariff and 0% VAT, and reduce the value below 50

African e-commerce information

Shein

Temu

South Africa

2024-06-11

AMZ123 member exclusive information summary of the first week of June

With the steady growth of consumer demand for furniture, Amazon has enabled furniture retailers to benefit from online growth, of which Amazon and IKEA dominate the online furniture market in Europe. In Q1 2024, Amazon will be the largest online furniture retailer in the UK, Spain and Italy, with market shares of 26%, 45% and 24% respectively. Amazon uses the artificial intelligence model Project PI to help the distribution center detect and mark product problems, effectively improving customer experience and reducing returns. By combining generative AI and computer vision technology, Project PI can detect product defects

2024-06-07

Platform Introduction

SHEIN It is a cross-border B2C Internet enterprise focusing on women's fast fashion, with fast fashion women's clothing as the main business, mainly targeting consumer markets in Europe, America, the Middle East, etc. Launched in August 2008, he is good at developing small language markets and using social media to promote products.

present situation

·SheIn is now shipped to 230 countries and regions around the world. The website supports the United States, Spain, France, Russia, Germany, Italy, Australia and the Middle East. SheIn ships from one of its many global positioning warehouses.

·SheIn is positioned as a "cross-border fast fashion enterprise". All goods on the website are women's clothes designed, produced and sold independently.

Sales area

USA, UK, Russia, Spain, France, Germany, Saudi Arabia, Italy, India, Australia

scale

Since 2012, SheIn has been growing at a high speed with more than 100% performance every year. As of April 2017, the business has covered 224 countries and regions around the world, with more than 20 million users, mainly European and American women aged 16-30. The round C financing is in progress, and the growth trend is sustainable. SheIn is expected to expand to 4000 people in 2018, with an estimated annual sales of 10 billion.

development history

-SheIn, formerly known as "Sheinside. com", was founded in 2008 and has established an independent operating site since its inception. Four years later, "sheinside" was upgraded to its own brand "SheIn", focusing on the field of fast fashion women's wear, and establishing a marketing model of "online celebrity recommendation".

-In March 2010, the Spanish website (es.sheinside.com) was launched.

-In May 2012, the French station was launched (fr.sheinside. com). In July of the same year, the total number of orders exceeded one million. In September, jewelry and cosmetics product lines were added.

-In 2013, Ru. sheinside. com and De. sheinside. com were launched in February and May. At the same time, shoes and luggage product lines were added and designer and pre-sale customized models were created. In the same year, the maximum number of orders per day could reach 10000.

-In 2014, the total number of orders has exceeded 5 million, and the number of registered users has reached 10 million. In November, the Italian website (It. sheinside. com) was launched.

-In 2014, SheIn established a supply chain center, built a supply chain system, started independent research and design, built a storage system, and established American warehouses and European warehouses.

-In June 2015, it changed its name to Shell and launched the Arabic website (ar.sheinside.com).

-In 2015, the US customer service center was established, and stations were set up in Australia, the Middle East, India and other places to pave the way for entering new markets.

-In 2016, SheIn was entering the Middle East, selling 200 million yuan in the Middle East that year, and 1.62 billion yuan globally.

-In April 2017, the business covered 224 countries and regions.

Acquisition and financing events

In 2013, SheIn received a round A financing of 5 million dollars from JAFCO.

In 2014, SheIn Lightning acquired competitor Rowew.

In 2015, Shell acquired Shenzhen Kushang to improve the layout of the mobile Internet field; The acquisition of MAKEMECHIC significantly increased its market share in North America; The investors are IDG and Jinglin Capital after the completion of Round B financing.

present situation

·SheIn is positioned as a "cross-border fast fashion enterprise". All goods on the website are women's clothes designed, produced and sold independently.

Sales area

USA, UK, Russia, Spain, France, Germany, Saudi Arabia, Italy, India, Australia

scale

development history

-In March 2010, the Spanish website (es.sheinside.com) was launched.

-In 2014, the total number of orders has exceeded 5 million, and the number of registered users has reached 10 million. In November, the Italian website (It. sheinside. com) was launched.

-In June 2015, it changed its name to Shell and launched the Arabic website (ar.sheinside.com).

-In 2015, the US customer service center was established, and stations were set up in Australia, the Middle East, India and other places to pave the way for entering new markets.

-In 2016, SheIn was entering the Middle East, selling 200 million yuan in the Middle East that year, and 1.62 billion yuan globally.

-In April 2017, the business covered 224 countries and regions.

Acquisition and financing events

In 2013, SheIn received a round A financing of 5 million dollars from JAFCO.

In 2014, SheIn Lightning acquired competitor Rowew.

Store Guide

Understand SHEIN business cooperation mode

First of all, SHEIN has now opened two cooperation modes, namely, self run merchants and platform sellers.

SHEIN self run business model

The merchant is only responsible for supplying goods, and cooperates with SHEIN in the form of order purchase. The merchant does not involve operations such as operation, sales, promotion, etc

Cooperation advantages:

Stable order, timely settlement, 0 cooperation cost, 0 operation threshold, 0 international logistics cost

Cooperation category:

Women's clothing (regular size, large size), men's clothing (regular size, large size), children's clothing (0-14 years old)

fit:

Firms with stable supply strength such as factory type, industry and trade type, and trade type

The cooperative objects of the self operated business model are collectively referred to as "suppliers" (suppliers), or "businesses" for short.

Types of self-employed merchants recruited by SHEIN

Production supplier

OEM [strong ability to see pictures and print plates]

SHEIN buyer/designer pays, and the supplier prints and produces according to the drawing

Partners: factories, industry and trade integration, etc

Cooperation requirements: strong ability to read drawings and print plates, standardized factory management, sound quality management, and price verification required

Cooperation features: labor and materials contracting, small orders, quick response, stable quantity

FOB [strong production management capability]

SHEIN provides paper patterns and sample clothes, and the factory contracts labor and materials for production (specifying fabric slots)

Partner: Factory

Cooperation requirements: priority in the Pearl River Delta region, strong factory management ability, and an area of more than 2000 ㎡

Cooperation characteristics: labor and materials contracting, small order quick reaction, stable quantity

Developer supplier

ODM [strong development and design capability]

The SHEIN buyer selects the payment, and the supplier cooperates with SHEIN in product development and printing production

Partners: factories, traders, industry and trade integration, etc

Cooperation requirements: Be able to cooperate with SHEIN in product development, have the ability to shoot independently, and ensure productivity and product quality

Cooperation features: quick response to small orders, flexible stock preparation, order acceptance/spot system

SHEIN Official | Must see! Read the SHEIN cooperation mode, join SHEIN and go to sea together!

SHEIN Proprietary Business Cooperation Qualification

The following materials are required to apply for becoming a self-employed business of SHEIN

Business license

It supports the use of business licenses of self-employed and industrial and commercial types. When applying for cooperation, please upload a copy of the business license with official seal/hand print.

Business photos

It is required to provide live pictures of the current situation without cutting, including the company entrance, office, workshop, tail check, warehouse and other live pictures that can reflect the business situation.

Product quotation

Pictures of new and popular products and corresponding product supply quotations shall be provided.

E-commerce platform store link

If you have experience in e-commerce platform, please provide the corresponding store link; If not, it can not be provided. (does not affect qualification review)

SHEIN Official | Must see! Read the SHEIN cooperation mode, join SHEIN and go to sea together!

SHEIN platform seller mode

The new platform model launched by SHEIN can be compatible with more types and different categories of sellers. The sellers have independent stores and enjoy SHEIN's global brand influence. Hot categories include: footwear bags, clothing accessories, household goods, cosmetics and personal care, electronic products, car decoration, outdoor sports, maternal and infant products, bedding, pet products, office and learning, etc. This form of cooperation is collectively referred to as "platform sellers", or "sellers" for short.

Cooperation advantages

Self promotion, high richness, independent stores, brand marketing

Suitable for seller type

Partners: third party sales channels, traders, traders, industry and trade integration, etc

Cooperation requirements: self development and design, self supply chain, self operation capability, and clear brand tone

Cooperation features: self stocking, self shooting, quick delivery

SHEIN platform seller entry threshold

1. The business license has been registered for more than one year (if the business license has not been registered for more than one year, the previous business license of the same legal person should be provided, and it should be co located with the old and new ones)

2. E-commerce sellers need to operate other platforms for more than one year, and the turnover in the past year is not less than 1 million;

3. Provide background photos of e-commerce platforms with watermarks, and display the settlement time/background name/transaction amount/computer display time should be consistent with the photo time;

4. Select the main business - the business with the largest proportion of revenue as the seller type to settle in.

Frequently asked questions about SHEIN business cooperation

Q: Are there any regional restrictions for merchants or sellers to apply for cooperation?

A: No, SHEIN sincerely invites global merchants and sellers to jointly explore cross-border blue oceans.

Q: In addition to the above two modes, what other types of cooperation are supported?

A: In addition to the cooperation in the above categories, SHEIN welcomes the cooperation of manufacturers of noodles, accessories, design, logistics and other types.

Q: Can we cooperate with the new business license?

A: When suppliers and platform sellers apply for cooperation, please use a business license with a registration period of more than one year.

Q: How long will the payment for goods be settled?

A: The average settlement cycle is monthly. The settlement cycle is adjusted according to the depth of cooperation and the rating of merchants or sellers. Weekly settlement is the shortest.

Q: Can businesses select multiple categories at the same time when cooperating?

A: At present, the initial cooperation between a single merchant and a seller only supports the application for cooperation by selecting a single category and a single mode. If the subsequent cooperation is good and meets the current standard of multi account cooperation, the merchant can choose Select to add supply categories under the same mode, and specific cooperation operations and standards can be communicated and understood with the business personnel engaged in cooperation and docking.

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