Entry advantages
1. Lotte France is the fourth largest e-commerce platform in France and the largest store market outside Lotte Japan.
2. In the huge market, Lotte France has 5000 professional sellers, of which the number of Chinese sellers is less than 1000, and the market is not saturated.
3. Lotte France provides a dedicated professional team, as well as various activities exclusive to sellers.
4. Sellers can set up various store promotion tools by themselves.
5. The seller also has a dedicated brand page.
6. Rakuten has special promotions every week.
7. There is also an exclusive discount for Chinese sellers. The monthly fee for the first three months will be reduced. The top 20 settled sellers will enjoy the promotion tool discount and can get the payment faster.
Entry conditions
1. Business license is required for enterprises to settle down.
2. Provide the shop connection of foreign trade B2B platform and French platform (such as Cdiscount, Amazon France, eBay France, etc.).
3. At least 1-2 French speaking operators are required.
4. Trademark, brand certificate or authorized brand certificate shall be provided.
5. World First Euro Account Collection.
Main rules of the platform
1. At present, there is no restriction on logistics. You can use your own overseas warehouse to deliver goods. At present, the time limit is 10 days.
2. At present, WF card is used for collection, and a euro account is required.
3. Lending cycle: subject to the confirmation of receipt, the payment will be automatically settled to the PM account on the 1st/10th/20th, and then withdrawn to the WF card. If the receipt is not confirmed, the payment will be automatically settled on the 20th of the next month.
4. Return mechanism: can be returned to overseas warehouse, and the freight can be negotiated with the buyer; Returned to China, the domestic address shall be attached when sending, and the freight shall be borne by the seller; Choose not to.
5. Payment account setting: Like Amazon, when a seller sets up WF collection, it needs to set up another payment bank account to pay monthly rent and paid promotion fees to the platform. Chinese sellers can add VISA or MasterCard to pay.
User characteristics
48% female, 52% male; Average age: 26-50 years old; The average shopping cart value of women is about 29 euro; The average shopping cart value for men is about 37 Euros.
Monthly package
Lotte France currently has the following four packages for sellers to choose from.
Logistics mode
Priceminister opens two logistics modes for Chinese sellers, Normal and Recommende; Normal is a small package, and the small package mode cannot provide customs clearance services; When the order amount exceeds 60 euros, Priceminister will require the seller to use the express mode of Recommende.
Operation experience
1. Optimize super stores
(1) Optimize the "store introduction": "About Us" on the home page of the Priceminister store, highlight the advantages and key points of the store as much as possible when writing, and introduce it from the aspects of industry experience, customer coverage, product quality, categories included in the letter, application scope of products, logistics channels, after-sales protection, etc.
(2) Improve store rating: a good store rating can improve the reputation and service level of sellers, and it is easier for consumers to buy your products with confidence, thus improving the conversion rate. (Note: when the score is lower than 4, it will seriously affect the order conversion rate.)
(3) Highlight the advantages of logistics: those with advantages such as brand, overseas warehouse, logistics and warranty service must be written on the store, and these information can effectively improve the order conversion rate.
2. Optimize product/page
(1) Product description: As a French localization e-commerce platform, Priceminister has more than 1/3 of active users, and has high requirements for French proficiency. Accurate language description will not only leave a professional impression on customers, but also increase the search ranking and order conversion rate of products.
(2) Page setting: set window menus for important recommended products, so that customers can browse your products more quickly, thus increasing the number of visitors; Upload the products to the precise classification, display the professionalism of the store, and make it easier for customers to browse other related products; New products or key recommended products can be set on the right side of the store. When customers browse products, they can drive the exposure of products on the right side.
(3) Improve the picture quality: The picture is a description of the product quality, which determines whether the buyer will continue to click to view. Rich product descriptions/high-quality pictures can better display the details of goods, thus stimulating consumers' desire to buy.
(4) Fill in the EAN code: The EAN code is very important for product search. 95% of products searched on the PM platform and other price comparison websites have filled in the EAN code. Products without an EAN code will not be included by Google. In addition, products with multiple attributes (color/size) need an EAN to be displayed together.
(5) Perfect product attributes: products filled with attributes can be directly searched through website navigation, which is an excellent way to attract customers. Moreover, perfect attribute description can reduce complaints and return rate.
(6) Follow up selling: The following selling of Priceminister does not need to be reviewed, and it can speed up the online speed. Choosing to follow the sales can not only make orders quickly, but also lead to super stores to drive the exposure of other products.
