Hangzhou Xiaoshan Jinliyuan Building Materials Group Co., Ltd. is a diversified group enterprise integrating investment, trade, production, research and development, sales, distribution and service. Specializing in the production and sales of ecological board, blockboard, decorative panel, multilayer board, gypsum board, hardware, flooring, whole house customization and other series of home decoration materials and supporting products.

The company is the drafting unit of the national standard of Impregnated Film Paper Facing Plywood and Blockboard, and the drafting unit of the forestry industry standard of General Technical Requirements for Negative Ion Function Wood based Panels and Their Products. It has priority in passing the ISO9001 quality management system certification and China environmental label product certification in the industry. Successively won the honors of the top ten brands of China's ecological board, the top ten comprehensive board brands in China, and the top ten influential brands of China's board in 2014-2018; "Jinliyuan" is the trademark of Jiangxi Province, the title of famous brand product of Jiangxi Province, the gold medal product of Yiwu Forest Products Expo, and the household brand loved by millions of consumers. The Group's subordinate enterprises include Jiangxi Baiyuan Wood Industry Co., Ltd., Jiangxi Jinliyuan Wood Industry Co., Ltd., Linyi Xiaoshan Jinliyuan Wood Industry Co., Ltd., Jiangxi Wannianshu Wood Industry Co., Ltd., Hangzhou Weixu Decoration Materials Co., Ltd. and other operational entities, of which Jiangxi Baiyuan Wood Industry Co., Ltd. is a demonstration (pilot) unit of China's forest certification chain of production and marketing supervision Key leading forestry enterprise in Jiangxi Province, standing vice chairman unit of Jiangxi Joinery Board Association. With the brand as the industry advantage and the image as the market victory, after years of steady development, the Group has opened more than 1200 chain stores all over the country, forming the era of great development pattern of Jinliyuan in China.

We will adhere to the 27 word development policy of "building a new brand image of Jinliyuan, focusing on the interests of customers, and making good products for customer satisfaction", provide a better development platform and better service for dealers, and become a solid backing for dealers to become bigger and stronger. We will adhere to the product concept of "gold quality, source ecology", and bring healthy, environmentally friendly, ecological and livable living space to Chinese consumers.

China's board brand Jinliyuan memorabilia

  • two thousand and four year
  • two thousand and eight year
  • two thousand and nine year
  • two thousand and ten year
  • two thousand and eleven year
  • two thousand and twelve year
  • two thousand and fourteen year
  • two thousand and sixteen year
  • two thousand and seventeen year
  • two thousand and eighteen year

    • On January 1, Wuyuan Ecological Industrial Park, covering an area of more than 150 mu, was put into operation and production, and the title of "popular functional board brand" of Jiangxi Baiyuan Wood Industry Co., Ltd. was established;

    On August 1, Jinliyuan flame-retardant board series products were launched

    In July, Jin Liyuan donated 100000 yuan to Wuyuan 6-24 flood stricken area

    In July, it undertook the national standard publicity and implementation training of Indoor Decoration Materials, Wood based Panels and Their Products, Emission Limit of Formaldehyde GB18580-2017, and the discussion on green development of wood-based panels industry

    On June 24, a delegation led by Zhang Xiaoming, member of the Standing Committee of the CPC Jiangxi Provincial Committee and commander of the provincial military region, Chen Ping, director of the Provincial Department of Housing and Urban Rural Development, Ma Chengzu, secretary of the Shangrao Municipal Party Committee, and Zhang Zhijian, secretary of the Wuyuan County Party Committee, visited Jiangxi Jinliyuan Wood Industry Co., Ltd

    January 1 Hangzhou Jiayuan Decoration Materials Co., Ltd. (chain headquarters) was established

    　　

    May 2 "Jinliyuan" trademark was applied for registration in the Trademark Office of the State Administration for Industry and Commerce

    　　

    On August 1, it was rated as the provincial key leading forestry enterprise in Jiangxi Province

    　　

    On October 6, Mr. Jin Guojun, Chairman of the Board of Directors, was elected as the Vice President of Jiangxi Woodboard Association

    On February 1, the chain branch Jiayuan Wood Industry Co., Ltd. was established in Jiashan

    　　

    March 6 "Ten Thousand Year Tree" trademark was applied for registration in the Trademark Office of the State Administration for Industry and Commerce

    　　

    On May 1, it passed the ISO9001-1999 quality management system certification

    　　

    On August 1, it passed ISO4001 China Environmental Labeling Product Certification

    　　

    On September 10, E0 low formaldehyde products were successively launched

    　　

    On November 8, the company's sales exceeded 100 million yuan

    　

    February 6 Jiayuan Wood Industry Co., Ltd., the third branch of the chain, was established in Shandong

    　　

    August 3 Jiangxi Jinliyuan Wood Industry Co., Ltd. was established

    　　

    November 12 Jiangxi Wannianshu Wood Industry Co., Ltd. was established

    On January 12, "Jinliyuan" series products were rated as trademarks of Jiangxi Province

    　

    On March 1, the domestic suppliers' meeting was successfully held in Wuyuan Hotel, Jiangxi

    　　

    August 3 Jinliyuan Health Plate Chain Marketing Headquarters was established in Kanshan Town, Xiaoshan District

    The company was rated as a provincial leading forestry enterprise, and Jinliyuan trademark was continuously recognized as a trademark of Jiangxi Province

    　　

    On February 15, Jin Liyuan reached cooperation with CCTV

    　　

    On May 10, it won the title of China's board brand, ecological board brand, blockboard brand and plywood brand

    　　

    On September 11, it was awarded the title of the drafting unit of the industry standard of "impregnated film paper veneer plywood"

    　　

    On November 1, Jinliyuan invested 1.1 million yuan in network promotion

    Investing huge amount of money to build a new headquarters building of Jinliyuan Group

    Operation of direct chain head office opened

    On November 8, Jinliyuan's advertisement for China Shanghai Jiangsu Zhejiang Anhui high-speed railway was put into full operation

    On November 6, Jinliyuan Health Plate made a brilliant debut at Yiwu International Forest Expo

    On September 4, Jin Liyuan made another strong landing on CCTV for brand exhibition

    On August 27, it won the title of "Industry Influential Brand"; "Eco board brand" title;

    　

    On May 3, "Jinliyuan" blockboard was awarded the title of China International Forestry Industry Expo and

    　　

    September 10 The 4th China Yiwu International Forest Products Expo Award

    　　

    On December 6, the representative conference of domestic suppliers and marketers was held in Xiaoshan Kaiyuan Mingdu Hotel

    Invest 20 million yuan to vigorously promote the Group's Jiangxi Baiyuan Wood Industry Phase IV Plant Expansion Project, further stabilize the base point of product manufacturing industry, introduce international advanced intelligent assembly line equipment, and improve the level of wood-based panel manufacturing;

    To cater to the development trend of the home furnishing industry, we will use AI software technology with dealers to launch the "new revolution of home furnishing intelligence" program, extend the industrial chain, and help customize the new direction of home furnishing development;

    Strive to implement the product concept of "golden quality • source ecology", increase scientific research investment, promote product transformation and upgrading, actively formulate enterprise standards far higher than the national standards, and safely protect the healthy home environment;

    Implement the concept of green development, carry out the work of "Green Product Evaluation of Wood based Panels and Wood Flooring", carry out CFCC/COC certification in the panel industry, and become the first batch of Chinese forest certification chain of production and marketing supervision demonstration (pilot) enterprises;

    Innovative launch of new products such as the upgraded version of cedar with negative ion function. Really safe and lasting release of "air vitamin", eliminate the harm of formaldehyde to human body. The enterprise participated in the drafting unit of the forestry industry standard General Technical Requirements for Anion Functional Wood based Panels and Their Products to help the development of domestic anion functional products;

    Vigorously promote the construction of brand influence. Under the continuous and in-depth planning of brand strategy, increase the brand image construction of high-speed hub outlets, highway billboard advertising, Baidu Search and other media, and strongly build three-dimensional advertising publicity to detonate brand tension;

    Improve the quality service project, start the high-quality development engine, and expand the national territory. At present, Jinliyuan has more than 1200 brand chain stores in the country, with brand influence spread over more than 30 provinces, cities, and autonomous regions in the country, gradually realizing full coverage of brand marketing network, entering a period of rapid development of Jinliyuan in China, with extraordinary influence on the industry and consumers.

    • Ecological board
    • Joinery board
    • Multilayer board
    • Veneer
    • plasterboard
    • Hardware matching

    • Strength backing

      Create a complete industrial chain

    • Value added services

      Continuous enterprise management value-added services

    • Promotion system

      Unified good promotion system

    • Distribution system

      Unique distribution system

    • service

      Intimate steward of the industry

    • In addition to Wuyuan, the hometown of Chinese fir, Jinliyuan Building Materials Group has also invested and built production bases for the industry in Linyi, the capital of China's wood industry. The two production bases cover a total area of more than 200 mu. At the same time, it has introduced eight domestic advanced automated production lines, and has established production bases in Foshan, Guangzhou (Wujin production base), Linyi, Shandong (card and line production base), and Nanxun, Jiangsu (floor production base) Changzhou, Jiangsu (floor production base) and other places have invested in supporting production bases to build a complete industrial chain of Jinliyuan brand, which has created a solid backing for Jinliyuan Group's innovative research and development and rapid development of enterprises.

    • Jinliyuan Group implements the centralized office of the headquarters, and has a sound organizational structure. The sales, marketing, planning, finance, administration and other functional departments are sound, with clear division of labor and perfect implementation. It also has a special public relations department to communicate with the outside world, and has established a good communication platform and mechanism with the government, the media and other social sectors. Jinliyuan is willing to provide professional promotion and service for the professional, standardized and large-scale development of dealers.

    • In view of the uneven market promotion ability of dealers, the planning department of Jinliyuan Group carries out unified market brand promotion activities with strong strength.

      The Planning Department of Jinliyuan Group is a marketing operation department with rich practical experience, including two functional sections (store image and advertising) design and promotion, with more than 10 staff, which is equivalent to a medium-sized advertising company. The Corporate Planning Department of the Group will provide good marketing planning support for Jinliyuan brand.

      Under the unified promotion of this model, the company will unite with all dealers to unify the publicity and planning, design and print the design of advertising materials, and promote and disseminate all Jinliyuan brands in the region.

    • Rely on the existing distribution cooperation fleet of Jinliyuan Group to improve and integrate the distribution capacity, set up a special route for dealers to provide whole process point-to-point distribution services, and planned three distribution centers, including Xiaoshan Distribution Center, Jiangxi Distribution Center, and Shandong Linyi Distribution Center.

      At the same time, the location of the distribution center has good road conditions, which are not affected by traffic jams, traffic jams, traffic control and other adverse factors, and the transportation quality is higher.

    • Jinliyuan has set up brand chain stores in various parts of China, launched butler services, timely accepted customer opinions, timely solved customer problems, and timely revisited customer feelings; We also provide professional products, shopping guides, services, technical guidance and other training for dealers, provide free technical guidance for decoration masters, and become the industry's intimate steward for consumers; We also set up telephone, online and offline communication platforms, 400 free service hotline, WeChat official account and official website as three customer communication platforms, and convenient channels to provide consumers with consultation, guidance and after-sales service at all times.

    Retailing in the panel industry
    Successful experience with wholesale

    With relatively mature retail
    And wholesale channels and networks

    With relatively strong
    Financial strength

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