Introduction to International Advertising Magazines
International Advertising was founded in 1985, approved by the General Administration of Press and Publication of the People's Republic of China, managed by the Ministry of Commerce of the People's Republic of China, sponsored by the China Commercial Advertising Association, and publicly distributed at home and abroad. Guided by Marxism Leninism, ideology, Deng Xiaoping Theory and the important thought of "Three Represents", this magazine comprehensively implements the Party's educational policy and the "Double Hundred Policy", integrates theory with practice, carries out educational scientific research and basic theoretical research of disciplines, exchanges scientific and technological achievements, promotes the development of teaching and scientific research work of the college, and makes contributions to educational reform and socialist modernization. Based at home, facing the world, focusing on information and practicality, it has reference, reference and collection value. It is the monthly magazine with the largest circulation and advertising volume in China. Current name: International Brand Watch.
Column setting of international advertising magazines
Insight, industry, people, information, etc.
Honorary Information of International Advertising Magazine
Subscription mode of international advertising magazines
Address: Floor 4, No. 12, Jianguomenwai Street, Beijing, 100022.
Instructions to International Advertising Magazine
1. The number of words in the manuscript shall not exceed 7000 words (including figures and tables), and the articles shall include (in order): title, author's name, author's unit, Chinese abstract, keywords, CLS classification number, English part, text, references, etc; Mark the first author's name (year of birth -), gender (nationality), native place, professional title, degree, main research direction, e-mail address (if the corresponding author is not the first author, please mark the corresponding information of the corresponding author), etc. at the foot of the front page of the manuscript. If it is a funded project, please also indicate the project name and project number at the foot of the first page of the manuscript.
2. The abstract should describe the research purpose, methods, results and conclusions of the paper. The English abstract shall be consistent with the Chinese. Please use the third person in the body of the abstract.
3. The text of the manuscript requires clear arguments, fluent and concise words, reliable data, and the use of quantities and units as well as the use of numbers should comply with national standards and relevant regulations.
4. The title should be clear in hierarchy and standardized in terms of 1; 1.1; 1.1.1 indicates the level number. Please use Microsoft Word software for typesetting, submit via email, and mail a printed manuscript to the editorial department of the journal. Letters and symbols in foreign languages in manuscripts must be clearly marked in case, italic, black and white, and corner marks.
5. Figures and tables in the text shall be the most necessary and of moderate size. Illustrations should be drawn with general drawing software as far as possible. The line ratio of coordinate line and identification curve is 2:3. The symbols and words in the figure should be consistent with the text. For graphics formed by software (such as Excel, please send the original data at the same time, or send the relevant data separately as a file); The picture must be a grayscale image in a common format such as. tif, and it is required to be clear in black and white, with clear hierarchy. Three line table is adopted, and auxiliary lines can be added if necessary. Figure and table titles shall be in both Chinese and English. Chinese characters are not allowed to be used for quantities and units in figures and tables.
6. Please standardize the references, and do not quote the unpublished materials. The document number shall be arranged in the order of citation. Electronic literature (especially online literature) should be cited mainly from websites with high credibility, and electronic bulletin boards, chat records and other literature should not be quoted as much as possible. The bibliographic rules for the references of the papers in this journal are in accordance with the national standard (GB/T7714-2005), and the description format is as follows:
(1) Book: Author's name. Book name [M]. Edition (not written in the first edition). Place of publication: Publishing House, year of publication: start and end page numbers.
(2) Translated works: name of the original author. title of the book [M]. edition (not written in the first edition). name of the translator. Place of publication: publishing house, year of publication: start and end page numbers.
(3) Journal paper: author's name, article title [J], journal name, year of publication, volume (issue): start and end page numbers.
(4) Literature separated from books: author's name, article title [M]//monograph owner, monograph title, publishing place: publishing house, publishing year: start and end page numbers.
(5) Selected documents in the collection: author's name, title [C]//responsible person of the collection, name of the collection, place of publication: publishing house, year of publication: beginning and ending page numbers.
(6) Dissertation: name of the author. title of the article [D]. Place of reservation: unit of reservation, year of defense.
(7) International or national standards: the organization that formulates standards. Standard code - year of publication. Standard name [S]. Place of publication: publishing house, year of publication.
(8) Patent: patent owner. Patent name: patent country, patent number [P]. Announcement date or publication date.
(9) Electronic literature: author's name. title [ED/OL]. publication time [citation date]. access or access path.
If there are no more than three authors in the literature, all of them should be listed. If there are four or more authors, only the first three should be listed, followed by "etc." (or etal); The surname of the foreign author comes before the first name, and the first name can be abbreviated without any abbreviation point; Try to write the full name of the journal instead of abbreviations.
7. All incoming manuscripts will not be returned. Please keep your own copy. Do not submit more than one copy. If you do not receive an employment notice within 3 months, you can handle the incoming manuscripts yourself. The editorial department has the right to modify the manuscript. If you do not agree to make changes, please explain when you submit your manuscript. Once a manuscript has been published, it will be given a reward and the current publication will be presented as a gift.
8. In order to meet the needs of China's information construction and expand the channels for academic exchanges between authors, this journal has joined the China Academic Journal (CD), and the full text of the articles published has been accessed through the China Journal Network (CNKI), Wanfang Data - China's Digital Periodicals Group and the Chinese Science and Technology Periodicals Database. The author's copyright royalties and the remuneration of this journal shall be paid in a lump sum. If the author does not agree to put the article on CD and go online, please make a statement at the time of submission, and we will deal with it properly.
Examples of international advertising magazines
China's luxury market presents five trends
Data shows that it is urgent to promote a new round of reform of state-owned enterprises
A group of guys who love to dissect the essence of brands
The true feelings of Aunt Chives
Japanese enterprises in China implement patent control
Chinese enterprises listed in the United States may be delisted collectively
The road to self-help in the new media era
Americans in China feel no longer valuable
CCTV Advertising Bidding Designates a New Height of Media Competition
To create a "Chinese brand" in the world
China's film and television industry is facing market opportunities when masters fall and grass roots rise
The first case of the crime of dereliction of duty in food supervision
Close communication originates from SFR of telecom operators
FedEx interprets new business lines with animal roles
Marketing innovation is still the choice to impress consumers
