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1、 Influencing factors of electric power marketing
Under the gradually established and improved economic system, there are many problems in electric power marketing.
（1） Inadequate pioneering, using outdated management methods. Some power suppliers still stay in the mode of traditional ideas, waiting for customers to find their own home. Key customer service is not in place and there is no follow-up service, which seriously affects the corporate image and the economic benefits of power supply enterprises. No publicity, no energy analysis and comparison.
（2） There is no marketing system, and the system management is rigid. With the current power supply technology, the management mode can not meet the requirements of commercial operation. It is difficult to adapt to the market demand.
（3） Basically lack of market awareness, backward ideas and concepts, unable to adapt to the development of market economy. Electric power enterprises do not have the ability to "assume sole responsibility for their own profits and losses, operate independently, and account independently". The division between government and enterprises is unclear, the administration interferes too much, and responsibilities, rights, and interests are unclear. The long-term implementation of the "two lines of revenue and expenditure, unified revenue and expenditure" model has resulted in the lack of autonomy of power enterprises, which has hindered the awareness of power enterprises to work actively around economic benefits.
2、 Several countermeasures and measures to solve electric power marketing
The marketing of electric power market is a very important link in the process of electric power production. The sales link is an important channel involving the economic benefits of electric power enterprises. The marketing of electric power should be placed in the operation center of electric power enterprises. It should be market-oriented, meet the needs, and guide consumers to consume. It is the guidance of the integration of enterprise benefits and social benefits, Establish a power marketing system oriented to the needs of customers, develop the market, apply for installation, expand the industry, pay customer fees, return visit and other work.
（1） Implement electricity promotion. How much electricity is sold depends on everyone's demand for electricity, which depends on whether people have the desire to use electricity and the ability to use electricity, that is, whether they want to buy and can afford it. The price of electricity determines whether consumers can buy it, and the grid connection transformation determines whether consumers can buy it. The purpose of electricity promotion is to stimulate people's desire for electricity, pay attention to the buyer's market demand when it is affordable, and make great efforts in the value of their own enterprise services, personnel, and image in order to meet customer needs and realize customer value, Let customers feel that they have value for money in the process of using electricity. The service process of using electricity is a process of enjoying services. In terms of competition, it is necessary to take the suppliers of disposable energy such as kerosene liquefied gas as the main competitors, clearly analyze the cost performance analysis between disposable energy and electric energy to customers, fully stimulate customers' desire for electricity consumption, and increase their market share.
（2） Reasonable electricity price will accelerate the transformation of power grid. At present, the main reason that affects the development of electric power is the weak power grid. We will comprehensively reform the system of electricity pricing and electricity management. Reduce intermediate links, realize the integrated management mode of urban and rural areas, establish an orderly market management and marketing order, and strive to develop Rural electricity market 。
（3） According to the price policy, formulate reasonable electricity price strategy and expand the sales market. In the market economy, although electric power enterprises have no right to adjust the price of electricity, they can also formulate reasonable and necessary internal marketing strategies according to different users' use conditions, provide customers with safe and economic operation methods, achieve a win-win situation between customers and electric power enterprises, and maximize the interests of enterprises.
（4） Get rid of the old ideas, pay attention to service, strive to win the maximum trust of users, maximize the interests of enterprises, actively realize, start from the satisfied place, change from the dissatisfied place, strengthen the service concept, get rid of the concepts that benefit depends on policy, development depends on the country, management depends on administration, etc. Establish new concepts such as marketing around the market, production around marketing, and service around customers.
（5） Establish power The concept of commercialization and power efficiency. In the face of maintaining their own interests and facing huge power shortage and other problems, how can electric power enterprises better and faster sell themselves out of trouble. To form a sense of competition, facing the imminent competition of disposable energy such as fuel, gas and coal, we must start from our own services to win the market, improve the quality, price and service reputation, establish a sense of service, win the market with diversified, simple, interesting, guaranteed and fast services, expand innovative service functions, attach importance to effectiveness and reduce business processing time.
（6） Discuss the safety management of rural electricity use. Issue relevant policies to protect power facilities; Implement the documents of the national brand, clear and divide the scope of authority and property rights; Establish a power safety system and incorporate it into the normal safety management schedule; Timely solve potential safety hazards and prevent them before they happen; Improve laws and regulations on handling power use accidents.
3、 Summary
In the big market environment of market competition, the competition is becoming increasingly fierce, and power supply enterprises are facing more and more problems and difficulties. In view of such problems, power supply enterprises should adhere to the market-oriented approach, focus on service, adhere to the policy of customer first, strengthen market management and marketing, make customers satisfied as the goal, improve the quality of power services, improve competitiveness, Only by strengthening the construction of the electrician team can the enterprise develop faster, better and more healthily, and achieve the maximum economic development of the enterprise.
Author: Wang Dong Unit: Yinchuan Rural Power Service Co., Ltd
