Source: Times Weekly Author: Liang Zhengyu
The full moon of "May 28 New Deal" showed positive signs in Shenzhen property market.
On June 28, Zhonghai Shenwan Jiuxu, the top luxury house in Shenzhen Bay, officially selected a house and received a deposit of RMB 10.02 billion within three hours of opening. According to the reporter of the Times Weekly, Zhonghai Shenwan Jiuxu is the best property that has been identified this year. A total of 516 groups of buyers have frozen their investment to select a house, with an average of 1.76 candidates for one suite, and the frozen investment amount is up to 2.58 billion yuan.
The second-hand market also recovered significantly. According to the monitoring data of Shenzhen Shell Research Institute, one month after the implementation of the "May 28 New Deal" (May 29 June 27), the contracted volume of second-hand housing in Shenzhen increased by 26.2% compared with April 29 May 28.
Xiao Xiaoping, president of Shenzhen Shellfish Research Institute, told the Times that "after the introduction of the 'May 06 New Deal', the heat of Shenzhen's property market rose to a higher level, and the introduction of the 'May 28 New Deal' promoted the market heat to continue to rise."
In May this year, Shenzhen's property market policies were intensively introduced. First, the purchase restriction was optimized in different areas, then the central bank made three successive blockbuster profits, and then Shenzhen announced to reduce the down payment and interest rate, as well as the free supervision of inter-bank "pledge transfer" funds. Many real estate enterprises participated in the "old for new" activity.
Xiao Xiaoping also pointed out that the policy "honeymoon period" has passed, the market turnover has dropped in the past two weeks, and the traditional slack season will also come. "On the one hand, it depends on the degree of market decline. If it is similar to the normal value over the years, it is not necessary to issue new policies. If the degree of decline is higher than the normal value, Shenzhen still has some policy grasp."
Photographed by reporter of Time Weekly of Shenzhen Yixinpan Sales Office
Shenzhen Wandinghao received 10 billion yuan in three hours
Haishen Bay Jiuxu, a top luxury building located in Shenzhen Bay Super Headquarters Base, is the only luxury residential project entering the market in the month when the "May 28 New Deal" was launched, and handed in a good report card.
Zhonghai Shenwan Jiuxu has attracted much attention since its birth. On June 30, 2023, China Resources Land, China Merchants Shekou, Poly Development, Yuexiu Real Estate and other real estate enterprises won T207-0060 at the price of 12.532 billion yuan and 58500 square meters of self owned rental housing area throughout the year, breaking the "70/90" house type restrictions and sales price restrictions at one fell swoop.
In May this year, the T207-0060 parcel of land appeared under the name of "Zhonghai Shenwan Jiuxu". The capital verification of 10 million yuan is required for house viewing, which is the highest threshold for capital verification in Shenzhen in recent years. The exhibition hall has been open for more than a month, and the project has attracted thousands of buyers for capital verification.
On June 21, Zhonghai Shenwan Jiuxu obtained the pre-sale permit and launched 293 residences. The main units are super large units with a floor area of about 196 square meters, 252 square meters and 328 square meters, and three top floor duplex units. The average price of blank filing is about 132000 yuan/square meter, and the total price of the housing is about 34.62 million yuan.
The picture shows the schematic diagram of the nine sequence buildings in Zhonghai Shenwan
In addition, Zhonghai Shenwan Jiuxu offers four different decoration schemes for customers to choose, which are 9500 yuan, 9800 yuan, 10500 yuan and 11800 yuan per square meter, exceeding the ceiling price of 6000 yuan/square meter for decoration of commercial housing and apartments set by Shenzhen competent authorities in May 2021.
On June 28, Zhonghai Shenwan Jiuxu officially selected houses. The screenshot of the house selection page obtained by the reporter of Time Weekly shows that the most expensive penthouse duplex of the project was sold five minutes after the opening - 4101 units in Block A of the two buildings, with a construction area of about 549.1 square meters, a unit price of nearly 200000 yuan/square meter, and a total price of about 109.75 million yuan.
Three hours after the opening, China Shipping announced that China Shipping Shenwan Jiuxu had sold 10.02 billion yuan. "This market needs heroes to come forward."
A new policy may be introduced after the honeymoon period
Not only China Shipping, but also the policy window is open, and Shenzhen developers are making full efforts to ship.
Hanyuan Mingyuan, located in Xili, Nanshan, is the first new market after the "May 28 New Deal".
On June 1, Hanyuan Mingyuan opened and launched 419 residences with an average price of about 72000 yuan/square meter. The minimum discount on the opening day was 85%, and the minimum unit price after discount was 60000 yuan/square meter. The developer also gave a gift package of home appliances worth about 200000 yuan, and some units also gave gold worth 200000 yuan.
According to the reporter of the Times Weekly, because the house was sold on a "first come, first served" basis, brokers lined up in the marketing center of Hanyuan Mingyuan in the early morning to help customers get their numbers. One hour after opening, Hanyuan Mingyuan sold 61 suites.
The achievements of the new market's de transformation are related to the developers' initiative to yield profits, and can not be separated from policy support. The policy combination effectively stimulated the demand for real estate. In addition, the developers actively shipped with the help of the policy Dongfeng, the number of visitors and house visitors in Shenzhen property market increased, and the market activity increased significantly.
The ratio between the number of new customers seeking purchase and the number of new houses sold in Shenzhen Leyoujia store (hereinafter referred to as "the ratio of new rooms"), which was recently calculated by Leyoujia Research Center, shows that the frequent occurrence of Shenzhen property market policies in May has promoted the active entry of new purchasing power, and the ratio of new rooms has increased from 3.9% in April to 5.2%, the highest since February 2022, In the first ten days of June, it slightly dropped to 4.7%, but still belonged to a high value.
The "May 28 New Deal", which lowered the down payment threshold, promoted some buyers to advance their property purchase plans.
Xiao Xiaoping said, for example, "There are customers who have 600000 yuan in their hands. They originally planned to buy a house of 3 million yuan, but they need to save another 300000 yuan. Now 600000 yuan is enough according to the new policy. The second type of increment is that customers who have been looking at a house but failed to find a suitable one are often interested in a house that exceeds the budget. The most common scenario is that they want to buy 100 square meters, but the budget is only enough to buy 90 square meters, and 90 square meters have only one bathroom, so customers will struggle. Now after the down payment ratio is reduced, there will be no problem. "
"The decrease of down payment is accompanied by the increase of monthly supply, but the apportionment to each month is not as obvious as everyone thought. For many people, the monthly supply may be an increase of 1000 or 2000 yuan." Xiao Xiaoping said that after years of deep adjustment in the real estate market, more house buyers are mainly in the demand of self living, and their sensitivity to monthly supply is not as high as that of investors.
Intensive policies were introduced to help buyers enter the market, and Shenzhen property market turnover rebounded.
According to the statistics of Shenzhen Zhongyuan Research Center, one month before and after the "May 28 New Deal", the turnover of primary houses in Zhongyuan increased by 27.5% year on year, and that of second-hand houses increased by 70% year on year. 2800 first-hand residential online signings, up 37.8% month on month; 4702 second-hand houses were transferred, up 19.4% month on month.
Second hand owners' confidence was slowly restored, and the bargaining space was narrowed.
Among the 83 districts monitored by Shenzhen Zhongyuan Research Center, 28 districts whose average price of listing began to rise, accounting for 33.7%. The areas with higher growth were Dapeng up 8.5%, Longgang Pinghu up 8%, Baoan Fuyong up 4.2%.
"The frequent new policies in May promoted market activity and the bargaining rate returned to 10% - a house with a listing price of 5 million yuan was finally sold at about 4.5 million yuan," said Leyoujia Research Center.
However, with the end of the policy "honeymoon period", the turnover of Shenzhen property market has dropped in the past two weeks.
Shenzhen Zhongyuan Research Center said that the effect of the new policy has been weakening. The picture shows the street view of Shenzhen
"According to our observation, the 'honeymoon period' is one month or 21 days after the introduction of the policy, which has a very obvious impact on the market. Consumer sentiment and attention to the policy are at a high value, and trading volume has risen significantly." Xiao Xiaoping said that after the "honeymoon period", it will enter a flat period. With the traditional off-season coming in July and August, it is normal for trading volume to fall back.
"At present, the policy effect has been weakening, and market transactions are gradually declining. Of course, after the market cools down, a new round of boosting policies is expected to come," said Shenzhen Zhongyuan Research Center.
"In the future, there will be a small climax in the introduction of real estate policies." CITIC Securities Research Daily said that there is still a wide space for policy introduction in terms of price limits, settlement, interest rates, financial subsidies, etc.
