[Pacific Science and Technology News]Recently, Canalys Consulting, a market analyst, released the latest insight into the TWS wireless Bluetooth headset market in mainland China.According to the report, Xiaomi, Huawei, Apple and other brands have shown strong performance in the market, while Rambler and other brands have also achieved good growth.
The report shows that in the first quarter of 2024, Xiaomi will become the TWS brand with the largest shipping volume in the mainland market, with a year-on-year growth of 76.2%.This growth is mainly due to Xiaomi's latest open headphones and the fast pace of updating.At the same time, Xiaomi also carried out a free purchase activity with Xiaomi's smart phones, further improving the shipment of TWS headphones.At present, Xiaomi has maintained double-digit growth for four consecutive quarters, and the proportion of products with ANC active noise reduction function has reached 29%.
It is closely followed by Huawei, whose shipments increased 55.5% year on year, and the products with ANC active noise reduction accounted for 43%.The introduction of FreeBuds SE2, Huawei's entry-level TWS headset, has promoted the growth of its shipment, which has achieved rapid growth for four consecutive quarters.Apple ranked third, with a year-on-year increase of 3.1% in shipments. Products with ANC active noise reduction accounted for 75%.Apple's performance in the TWS market has been stable, and its products have been favored by consumers with high quality and good user experience.
In addition, the report also points out that the shipment of personal intelligent audio equipment in mainland China will reach 19.5 million units in Q1 2024, up 21.3% year on year.This growth trend is not only reflected in TWS headphones, but also in other types of personal intelligent audio devices.
With the joint efforts of many brands and manufacturers, the TWS Bluetooth headset market in mainland China shows a strong growth trend.In the future, with the continuous progress of technology and the changing needs of consumers, there is still huge room for the development of intelligent audio equipment market.
Open APP for better reading experience
Special statement: The above content (including pictures or videos, if any) is uploaded and released by users of "Netease" on our media platform, and this platform only provides information storage services.
Notice: The content above (including the pictures and videos if any) is uploaded and posted by a user of NetEase Hao, which is a social media platform and only provides information storage services.
