There are less than 5 people left in Ali Travel Frog Project Team: manual customer service has been "released"

Recently, Alibaba's Lingxi Entertainment's Travel Frog · China Journey officially posted a post on the Little Red Book to reduce operating costs. The project team has "released" artificial customer service, hoping that players will understand. This game is loved by players for its exquisite painting style and textual research location, and was once popular in China. However, at present, the number of the project team is even less than five, but they are still trying to maintain the operation of the game. This news triggered a heated debate among netizens, and also made people wonder how long the life cycle of Internet products is?

"Travel Frog" was launched in 2016, and became popular quickly with its fresh and lovely painting style and unique playing method, once becoming a national game. The game player needs to act as the parents of "Lv Wa", prepare travel materials for Lv Wa by collecting gold coins, packing food, etc., and look forward to Lv Wa sending back postcards. The number of downloads of the game on the national and regional iOS terminals exceeded 30 million, and it even once appeared in the People's Daily.

The success of "Travel Frog" not only brings huge traffic and benefits to Alibaba, but also makes "Travel Frog" in the game a phenomenal IP. However, as time went on, the popularity of the game gradually declined, and the number of players also decreased.

There may be many reasons for the loss of project team personnel and the "release" of manual customer service. On the one hand, as the popularity of the game decreases, the commercial value of the project also decreases, and the company may downsize the project. On the other hand, the game operation needs to continue to invest a lot of manpower and material resources, and the profitability of "Travel Frog" may have been unable to support this investment.

The life cycle of Internet products tends to show a trend of "rapid rise - slow decline". It often takes a period of accumulation and precipitation for a product to become popular from its launch. However, when the product reaches its peak, its popularity will gradually decline and eventually decline.

The life cycle of the "traveling frog" also follows this rule. At the beginning of the launch of the game, it quickly attracted a large number of players with its novel playing methods and unique charm. However, with the passage of time, the novelty of players gradually faded, and the popularity of the game also declined.

The life cycle of Internet products is limited, but the value of products can be eternal. Even if a product is no longer popular, it still carries the memories and emotions of players. I hope that "Travel Frog" can continue to exist in another way to accompany players to have a good time.