In the real estate market, the most difficult thing should be the middle class. So what is the middle class? Some people take the house as the standard.
According to authoritative data, the middle class means that there is no debt, family assets can reach 3 million, and annual income can reach 230000, which can be counted as the middle class.
Then the house is also an asset. However, observing the current market situation, it is not only the real estate market, but also all walks of life.
Business people can hardly afford to pay the rent, so they keep the shop every day. The online celebrity anchor's sales of goods also cut in half, and the consumption power can not keep up with it, so no one will come. The senior executives in the company are not as comfortable as they used to be. Even Liu Qiangdong redefined brothers: "It is not my brother who does not fight or struggle".
Of course, the biggest factor for the middle class to return to poverty is the house. In the past, it used to cost millions to buy a flat at random. Those who had a little money changed into houses. It was easy to buy a house with eight million yuan, but it was difficult to change the house into money. When the income was high, they were full of confidence and emptied all their savings to buy a house.
Now in the crisis, the house loan is not available, so we have to sell the house, but it is not so easy to sell at a low price. You said that the original house of 5 million yuan has shrunk to 3 million yuan. If it falls down again, the middle class will return to poverty.
This year's 618 also marks the return of the middle class to poverty. In previous years, 618 was more lively, and major e-commerce platforms reported their turnover. This year, it can be said that it was quiet, and there seemed to be less shopping.
Why? Because the middle class has no consumption desire, the young people have low consumption power, and the old people have no consumption demand, 618 has simply stopped.
So when we say that saving the real estate market is not simply saving the house price, but saving consumption and saving the economy. We can only start from the real estate. The main asset of the middle class is the house, and there are also housing loans. If the house price continues to decline, they will not consume.
Unless their houses appreciate, they have expectations and confidence, and consumption will come without stimulation. Maybe many people can't accept why we must save the house price. What good will it be if the house price is high.
70% of the assets of urban families are houses. As long as the house depreciates, they will not dare to consume, and all walks of life will be depressed. It is cruel, but it is a fact. When house prices fall, it is better than when house prices rise.
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