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Do you think this year's 618 Shopping Festival is less exciting? At this time in previous years, the Internet has exploded, and all kinds of coupons and discount information are flying around. But this year, why is it so deserted?
Now the market is changing too fast, and consumers are becoming more and more smart. We no longer blindly pursue low prices, but pay more attention to quality and cost performance. Therefore, businesses that simply rely on discount promotions to attract consumers may have some difficulty this year.
The sharing of netizens is too real
![](https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2024%2F0621%2F89f47d78j00sffkkh001id000hs00czg.jpg&thumbnail=660x2147483647&quality=80&type=jpg)
Now we all know that the price of 618 items has risen. I have tried to add some goods to the shopping cart. Only some major brands of clothes have reduced prices, and many have increased prices [what].
![](https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2024%2F0621%2F2dacf331j00sffkkh000xd000hs00aig.jpg&thumbnail=660x2147483647&quality=80&type=jpg)
In 24 years, 618 has become a price control show for manufacturers. Since the beginning of June, all kinds of marketing calls and marketing information have been available, but the price is still the same. The lowest price in the previous years has never been seen again.
![](https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2024%2F0621%2F6bfd610fj00sffkkh002cd000hs00jvg.jpg&thumbnail=660x2147483647&quality=80&type=jpg)
Well, I didn't know about these changes. This year, 618 almost didn't buy anything. I originally wanted to add an air conditioner. After looking at the price comparison with last year's price, I didn't see a drop in the price. So I'll buy a hammer [think].
![](https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2024%2F0621%2Ffe9a701cj00sffkkh002gd000hs00jyg.jpg&thumbnail=660x2147483647&quality=80&type=jpg)
I'm really serving consumers [slapping]. I laughed at your words. Brother, do you believe that? This advertisement was made, but it can't be made up without 50 yuan.
![](https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2024%2F0621%2Fde809266j00sffkkh0016d000hs00agg.jpg&thumbnail=660x2147483647&quality=80&type=jpg)
My Novice Posthouse 618 this year is the same as usual. Last year, three people took turns. This year, she went to an automatic code scanning machine. The proprietress managed the rookie post station alone, but she still had free time to play with mobile phones.
![](https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2024%2F0621%2Faadafa5fj00sffkkh0016d000hs00bzg.jpg&thumbnail=660x2147483647&quality=80&type=jpg)
Yesterday, I bought a mini studio. 299-50 full discount ➕ After the 99-20 coupon, the price comparison query was the lowest in history, 10 yuan lower than the previous 618
![](https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2024%2F0621%2F05fe7cfej00sffkkh001td000hs00i1g.jpg&thumbnail=660x2147483647&quality=80&type=jpg)
In fact, it may also be that the activity time has become longer, so they will not focus on those days and buy in advance.
![](https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2024%2F0621%2Fa6c9b89aj00sffkkh000gd000hs005mg.jpg&thumbnail=660x2147483647&quality=80&type=jpg)
618 The price is the same as usual.
![](https://nimg.ws.126.net/?url=http%3A%2F%2Fdingyue.ws.126.net%2F2024%2F0621%2Feb0a5d20j00sffkkh001gd000hs00h4g.jpg&thumbnail=660x2147483647&quality=80&type=jpg)
This year, Gouzi's 618 is full of routines, and even he is too lazy to perform them. He just kills customers with a knife.
The inactivity of 618 this year is the result of market changes, consumer demand changes and other factors. However, it also reminds us that both businesses and consumers need to take a more rational view of the shopping festival, not blindly follow the trend, and find a truly suitable consumption mode.
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