Nongfu Spring has launched a green bottle!
Netizens exclaimed: This move is tough enough to take drastic measures against Wahaha. Do you want to unify the country of drinking water?
Pure water seems to be a quiet field, just a bottle of water, but actually the threshold is very high.
Ordinary small brands are still unable to enter the market. In this market, sensibility often beats rationality.
Like Wahaha, I only see you. I almost defeated the 27 layers of purification of Robust.
But if you say that it is just emotional, it is also wrong. After all, Nongfu Spring has become the king once it makes a move. It adopts a differentiated competitive strategy, which distinguishes itself from Wahaha's pure water. It is mainly health appeal plus emotional appeal. Natural water makes Nongfu Spring a little sweet.
Look, it's very powerful. Putting aside moral factors and returning to market competition, the marketing and creativity of Nongfu Spring are commendable.
When the first stage reached its peak, that is to say, it had reached its peak. When the competition between natural water and purified water reached its peak, they had stable consumers and markets, and farmers brazenly started the second stage of competition.
The third stage is the dispute over mineral water. The farmer's high-end water has already started, such as tea water, baby water and glass bottles. But because it is high-end, it doesn't stir up much waves.
Well, now look at the second stage. In fact, this is a very tough move. You are still at your leisure, and they have already loaded a bullet: the green bottle of Nongfu Spring has been launched.
Here, I have to say, Nongfu Mountain Spring is tough!!
First, as mentioned earlier, in the first stage, natural water was introduced and separated to quickly gain market recognition, establish market position, and gain a very high voice. Through the introduction of purified water to compete directly with Wahaha, and then to appeal and strengthen the healthy drinking of natural water, it is a very clever competitive strategy, either first or only. Do you dare to say that positioning is not important, and positioning is outdated?
Second, after the natural water market has been stable, after so many years of development, the green bottle and purified water are launched. This move is very smart. Even if it is not done well, it will have no impact on the original business, but if it is done well, it can directly grab the market of Wahaha
Green bottle Nongfu Spring, which demands good taste, is a little sweet; But the original natural water demands more health
I have to say, very creative!
Third, the so-called high-end marketing is mainly about two points. One is to grasp the marketing opportunity and the other is to control the marketing rhythm. You can see, the farmer has done it seamlessly. The ginger is still old and hot.
Finally, I would like to say that competitive thinking is more important than user thinking. In fact, depending on the stage, if you don't have enough competition, you can play any game. But once there are powerful competitors eyeing you, you still need to attach great importance to competition, otherwise you will incur strategic failure.
Fourth, you can see the power of this sentence by seeing Nungfu Spring launch the green bottle. Never ignore the competition, especially for fast consuming enterprises. The technology update is always slow, and the competition is always there. Sometimes it is really a market like a battlefield. Once the base area is attacked by competitors, it is too late to regret.
However, I feel that the farmer's playing method has a taste of boomerang. Why not fight yourself? It's very simple because there is strong competition. Otherwise, what else should we do!
Of course, consumers are not so professional, which is the core and basis of their play
Finally, I want to know whether you will choose Wahaha or Nongfu Spring?
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