According to Bianniushi on June 19, as of 24:00 on June 18, Xiaomi 618 promoted the total payment amount of omni channel to exceed 26.3 billion yuan in 2024, breaking the new record of Xiaomi 618, and setting a new record. The category of mobile phones takes the lead in all aspects, taking the first place in the sales and sales of domestic mobile phones on JD, Tmall, Pinduoduo, Douyin, Fasthand and other platforms. The single product of Redmi K70 takes the first place in the sales of 618 domestic mobile phones on JD, Tmall, Pinduoduo, Douyin, Fasthand and other platforms.
In terms of mobile phones, Xiaomi's mobile phone category led the way in all aspects, and won the double champion of sales and sales of domestic mobile phones across the platform, including JD, Tmall, Pinduoduo, Tiaoyin, and Fasthand. Taking the JD platform as an example, Xiaomi 14 won the first place in the cumulative sales of domestic mobile phones in the price range of 4000-5999 yuan, Xiaomi 13 won the first place in the cumulative sales of mobile phones in the price range of 3000-3999 yuan, Redmi K70 E won the first place in the cumulative sales of mobile phones in the price range of 1500-1999 yuan, and Redmi Note 13 5G won the first place in the cumulative sales of mobile phones in the price range of 500-599 yuan. The Redmi K70 single product also won the first place in the sales volume of domestic mobile phones in the whole 618 period on four e-commerce platforms, namely JD, Tmall, Pinduoduo and Tiaoyin.
In addition to the mobile phone business, Xiaomi's smart ecosystem has also performed well. In terms of home appliances of Xiaomi Technology, including TV, air conditioner, washing machine, etc., it has won many firsts. Xiaomi TV S 85 Mini LED won the sales champion of JD in this category. Mijia Air Conditioner's huge power saving Pro1.5 horsepower super first class energy efficiency has won the sales and sales of JD Tmall's dual platform super first class energy efficiency hang ups. AIoT's business performance is also commendable. Xiaomi's ecological chain category has won the first place in 91 double platforms of JD and Tmall. Its sales of water purifiers, air purifiers, sweeping robots, cameras, smoke stoves, intelligent door locks and other categories also exceeded 100 million yuan. Xiaomi's new retail performance was strong and eye-catching. The sales of Xiaomi Home increased by 17% year on year, and the sales of mobile phones increased by 21% year on year. The cumulative sales volume of online and offline instant retail business reached 650 million yuan, and the sales volume of mobile phones increased 56% year on year.
Xiaomi's service continues to upgrade, helping users buy and use with confidence. When users purchase millet products, 87% of the orders have reached the same day and the next day. During 618, the installation of air conditioners was more efficient, and the daily peak completion of Xiaomi air conditioners increased by 39% year on year. Xiaomi Air Conditioner launched a one-stop service of "delivery and disassembly". The master delivered the new machine, dismantled the old machine, and installed the new machine in one visit. The user purchased the air conditioner, which took 3.5 hours from order placement to installation completion. In terms of mobile phone maintenance and after-sales, after the user's mobile phone is repaired, IP68 dust and waterproof standards are maintained, and 220 stores and 30 mail repair centers can be supported.
As the first 618 promotion activity in the year when Xiaomi's "People, Car, Home and Ecology" was launched in full swing, the cumulative payment amount of Xiaomi's omni channel reached a record high, indicating that more and more consumers and users recognized Xiaomi. While the mobile phone business is booming and continues to dominate the sales of all price segments, Webcast Xiaomi will also launch a sequel of the folding screen category, and its first flagship new small folding product will soon appear.
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