The president of Xiaopeng Auto was rumored to resign, and He Xiaopeng refuted the rumor!

Recently, the Auto We Media released a news saying: "I learned from a senior person in the auto industry in Guangzhou that Wang Fengying asked He Xiaopeng to resign some time ago." As soon as the news was released, it attracted a lot of attention. After all, Wang Fengying is the core leader of Xiaopeng Auto.

Data shows that Wang Fengying joined Xiaopeng Auto in January last year. Wang Fengying is mainly responsible for the product planning, product matrix and sales system of Xiaopeng Auto, and reports to He Xiaopeng, Chairman and CEO of Xiaopeng Auto. Before that, Wang Fengying was the second in command of Great Wall Motors, known as the Iron Lady of the automobile circle, and had worked at Great Wall Motors for 30 years. The main work in Great Wall Motors is to be responsible for the strategic planning of the front end and marketing of the rear end of Great Wall Motors, and lead the product strategic planning and marketing of Great Wall Motors pickup trucks and SUVs. He once served as the vice chairman and general manager of Great Wall Motors, executive director and vice chairman of Great Wall Motors. In July 2022, Wang Fengying resigned as General Manager of Great Wall Motors.

After joining Xiaopeng Auto, Xiaopeng Auto has made several internal organizational structural adjustments, among which a number of cost reduction and efficiency enhancement measures have been launched internally, involving budget reduction and corruption investigation. According to earlier media reports, last year Xiaopeng Auto had its procurement staff taken away by the police for investigation, involving supplier contracts. In addition, the travel budget was also being tightened and adjusted.

In addition, last year Xiaopeng Auto also launched the "Jupiter Plan" to reform its sales channels, which was then promoted by Wang Fengying. The plan is mainly to reduce the threshold for dealers to open 4S stores. The dealers can directly open comprehensive stores with sales and after-sales functions, instead of requiring operators to reach the sales target before they can apply for a post sales store. This is mainly to attract more dealers to strengthen their sales network. He Xiaopeng, the founder of Xiaopeng Auto, also spoke highly of Wang Fengying's participation.

He Xiaopeng also responded to the rumor about Wang Fengying's resignation, saying: "Bullshit, I just talked about this joke with Feng Ying in the United States."

In addition, Wang Fengying himself also sent a suspected response in the circle of friends, saying: "China's auto industry is becoming more and more popular, from the volume technology, volume configuration, volume price, to today's public opinion, all kinds of chaos, all kinds of rumors. As a 30 year old auto man, I feel particularly distressed. We Xiaopeng Auto firmly believe that AI will define cars, and strive to lead the innovation of China's smart cars."

This year is an important year for Xiaopeng Auto. With the start of the price war, the sales performance of Xiaopeng Auto in the previous months was not very optimistic. The data shows that the cumulative sales volume from January to May is 41360 vehicles, and the average monthly sales volume is less than 10000. In order to improve sales, Xiaopeng Auto launched the MONA brand and entered the market area of RMB 100000 to 150000. The first model M03 will be mass produced this year, launched in the third quarter, and delivered in the fourth quarter for C-end and B-end sales.

He Xiaopeng once revealed that the annual sales target of MONA is at least 100000 vehicles. With the arrival of new brand models, it may have a certain role in improving the sales of Xiaopeng Auto, but it still has time to verify whether it can become a popular model.

At this critical moment, Wang Fengying, as the core leader, is also particularly important. Previously, some insiders pointed out that Wang Fengying's joining was a major adjustment within the senior management team of Xiaopeng Auto and related to the follow-up market strategic direction of Xiaopeng Auto.