Reprinted from: Honey Tianjin
Victoria Hotel Tianjin has experienced the experience since its first landing at the judicial auction in September 2023 Five times of listing and four times of price adjustment.
From the initial listing of 514 million yuan to the fifth listing of 344 million yuan, a total price reduction of 170 million yuan, about 33%.
>>>Review of the 1st~4th auctions<<<
According to the data, The manager of the auction target is Victoria (Tianjin) Hotel Management Services Co., Ltd. The land use of the auction target is accommodation and catering land, The service life is from July 21, 1975 to July 21, 2045. in other words, The hotel has 22 years of land use remaining.
Two assets Total floor area: 6062.3 square meters ， The total building area is 54600 square meters 。 The house is planned for non residential use, and is of steel concrete structure.
Victoria Hotel Tianjin is located in the most prosperous Zhongshan Road in Hebei District. It opened in 2008, with 23 floors and 355 rooms. It has always been rated as the "star hotel with high cost performance" in Tianjin, especially the hotel catering. It was even once known as the "first brand of Tianjin hotel catering".
Inside the hotel
In those days, it would be quite respectable for Tianjin people to invite guests to dinner or hold weddings in Victoria Hotel.
Now Five degrees It's really a pity to log into the judicial auction.
From 514 million to 344 million It can be seen that the investment market of Tianjin hotel and catering industry is depressed.
Inside the hotel
However, with the recovery of the national tourism industry after the epidemic, Tianjin also received a wave of dividends.
Whether it's crabapple on the Fifth Avenue or breakfast in the northwest corner, or concerts of old and new stars and international marathon, Tianjin's tourism industry has potential to be tapped.
It is not surprising that the old hotel formats like Victoria can not adapt to the development of the times and compete with the new middle end hotels and even the economic hotels of chain brands.
Inside the hotel
Honey thinks that Tianjin hotel industry, Market competition and The market potential coexists.
Old brand hotels need a bold and energetic Receiving Pan Xia 。
It is possible to stand out in the hotel market by innovating the service model, improving the service quality and accurately positioning the market demand.
In addition, Tianjin people have the inherent geographical complex of Victoria Hotel, which has the strength to welcome "Gorgeous turn" Of.
At the end, Vegetables cannot be rotten in your hands, and meat cannot be buried in rice, nothing Whether it is property right transfer or judicial auction brings hope for the revitalization of Tianjin project assets.
The original title of the article: The Fifth Price Reduction Auction of Hebei Victoria Hotel
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