The domestic market is full of cheers of domestic cars beating foreign cars. However, if it is placed in the global market, the situation is completely different. The domestic new energy vehicle enterprises are completely crushed in the overseas market, and even BMW, Volkswagen, Mercedes Benz, etc. have surpassed China's new energy vehicles.
According to the ranking of global new energy vehicle market sales in April, the top seven are BYD, Tesla, BMW, Wuling, Volkswagen, VOLVO and Mercedes Benz, of which only two are Chinese auto companies and the other five are foreign-funded auto companies. Obviously, the situation in the overseas market is completely different from that in the domestic market; And Toyota, the global auto king, has also ranked 11th in the global new energy vehicle industry.
BMW and Mercedes Benz were once mocked in the domestic market for changing from oil to electricity, that is, their electric vehicles were not developed for the electric vehicle platform, but were slightly modified to become electric vehicles after installing batteries, which is different from those domestic electric vehicles that are newly developed electric vehicle platforms.
However, it can be seen from the global market that even those cars that are ridiculed as changing from oil to electricity are still very popular with consumers. Their loyal fans still prefer BMW and Mercedes Benz to those emerging electric car brands; In fact, in the domestic market, BMW and Mercedes Benz also have a group of loyal fans, and even one fan was mocked by the whole network when exposing his own Mercedes Benz EQC. However, from the sales data of the global market, we can see that fans have their reasons for choosing.
In contrast, those new car manufacturers who have introduced big refrigerators and color televisions to cars have won the recognition of some users in the domestic market, but their cars can hardly go abroad. Their sales in the domestic market can not support their position in the global car market, so that they lose their presence in the global market.
This situation has already appeared in the mobile phone industry. The mobile phone brands in China have gradually disappeared from the forefront of the global mobile phone market. According to the data in the first quarter of this year, the top two mobile phone brands in the world are Samsung and Apple, and the third and fourth are Chinese mobile phone companies.
More than 70% of China's mobile phone companies, the third largest, sell in overseas markets; The fourth place Chinese mobile phone enterprises are all sold in overseas markets. This is related to the declining influence of the Chinese mobile phone market on the global market. In 2016, the Chinese market sold 470 million mobile phones, accounting for 34% of the global mobile phone market; In 2023, only 270 million mobile phones will be sold in the Chinese market, accounting for only 23% of the global mobile phone market.
This is also beginning to happen in the auto industry. Among the domestic independent auto brands, Chery ranks behind in terms of export volume. In 2023, Chery's overseas sales volume will reach more than 900000 units. The export volume of other strong independent brands in China is far less than that of Chery. The truly competitive auto companies are often low-key auto companies, and the high-profile auto companies will not last long.
In fact, such signs have emerged in the domestic new energy vehicle market. With the continuous efforts of traditional car brands GAC, Geely and Chang'an, they have become the top five in the domestic new energy vehicle market. New car manufacturing enterprises are beginning to be suppressed by them. New technologies such as invisible door handles emphasized by new cars are now becoming fatal shortcomings, making consumers flinch!
The root of new energy vehicles is still automobiles. The primary consideration of automobiles is safety technology. The safety technology of traditional automobiles is more trustworthy; Automobiles are also highly dependent on after-sales service. Traditional automobile enterprises are large enough to maintain the after-sales service system, but the strength of newly built cars is too weak. Under the fierce competition of traditional cars, a number of newly built car enterprises have collapsed in recent years. If newly built cars have not broken through, there is almost no chance for the future.
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