On June 14, Fast Technology reported that, according to the offline market monitoring data of Ovi Cloud (AVC), the offline retail sales of color TVs in May slightly decreased by 1.0% compared with the same period last year, but the average price achieved a significant increase of 10.8%, reaching 6676 yuan.
Among color TV sets of all sizes, the retail sales of 75 inch and above large screen TV sets accounted for 44.0% of the overall market, showing a year-on-year growth of 8.1%.
By contrast, the proportion of retail sales of TVs of 75 inches and below has declined compared with the same period last year.Take 55 inch TV as an example, its proportion dropped from 9.4% to 7.4%;65 inch TVs decreased from 21% to 16.5%.
Despite the popularity of 75 inch TVs, their retail sales also declined slightly by 0.9 percentage points, from 29.9% in the same period last year to 28.9%.
On the other hand, the retail sales of large screen TVs above 75 inches surged from 35.9% to 44%, covering larger sizes such as 86 inches, 98 inches and 100 inches.
At present, the price of 86 inch TV has dropped below 5000 yuan, while the lowest price of 100 inch TV is only slightly higher than 8000 yuan.This price trend makes more and more consumers choose to buy after experiencing the shocking effect of the giant screen TV.
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