In the first ten days of June, the sales volume dropped by 23%: the price of cars has dropped to that of cabbages. Why is it that the sales are getting worse?

How crazy is the current car market price? It may be beyond your imagination.

A friend bought it two years ago BMW 5 Series （ parameter | picture ）It cost about 500000 yuan to land, but now it costs less than 350000 yuan to buy a new BMW 5-series. In other words, if his 5-series is sold now, whether it can sell for 250000 yuan will be a question mark. The loss of 250000 yuan in two years is very exciting.

Of course, this friend's experience is not an example. If you bought a car before the price war in early 2023, you are basically losing money now, just losing more and losing less. The main reason is that the price of new cars is too cheap.

For example, on the beginning of hot search Audi A4L , 170000 BMW i3 Volvo with a 50% discount and Buick with a price of over 100000 Regal Wait a minute. If the old owners of these models see the current price drop, will their blood pressure rise instantly?

It has to be said that the price of the car market should be the lowest point ever. In the words of many industry practitioners, they have never been so humble before. Now they can find customers, even if they burn incense.

That is to say, now is the buyer's market in every way. The 4S shop selling cars must treat consumers as gods, and don't think about selling cars without offering jaw dropping prices.

According to this logic, this car must be sold. After all, most of our consumers have the mentality of taking advantage of it. Moreover, it is really cheap, which is a full temptation.

However, the actual sales data has poured cold water on us. Even when the price of new cars drops to the price of cabbage, the more they sell, the worse they get.

From the sales data of June 1-10 recently released by the Passenger Car Market Information Joint Conference (Passenger Car Association), the retail volume of the entire passenger car market was 360000, down 8% compared with the same period last year, and down 23% compared with the same period in May.

Do you understand? Car companies have put down their postures, offering no minimum but lower prices, but in exchange for a sharp decline of 23% compared with the same period last month. It's really weird that the price has dropped so much and the sales have also dropped so much.

There is another group of data, that is, from June 1 to 10, the wholesale of 352000 passenger car manufacturers nationwide, down 13% year on year. That is to say, the cars wholesale by OEMs to 4S stores show a downward trend.

Taking into account the inventory coefficient in the first four months of 2024 announced by the Passenger Transport Association, the inventory level continues to be above the warning line, and in February even reached a horrible 64.1%. However, the inventory in the first ten days of June decreased by 13% compared with the same period last year, which only means that the 4S store is really unable to support it now. If the inventory continues to press down like this, there is a risk that the capital chain will break at any time.

Among them, the retail volume of new energy vehicles with the most momentum was 180000 from June 1 to 10, which, although increased by 27% compared with the same period last year, decreased by 11% compared with the same period last month. Do you see anything? The penetration rate of new energy vehicles has just exceeded 50%. I had hoped to continue to make rapid progress, but I didn't expect that the sales volume of new energy vehicles would be weak in a short time.

Taken together, the above information may help you understand the real situation of China's car market, that is, the price of new cars has dropped again and again, and 4S stores have stepped to the edge of the cliff, but even so, sales have declined. So, do you know how this strange phenomenon is caused? Welcome to leave a message at the end of the article.