The first car racing SUV ”
Author | Wang Lei
Edit | Qin Zhangyong
Intellectual world The second car coming.
Today, Yu Chengdong announced on the social platform that Hongmeng Zhixing is about to welcome the first SUV car model, and the official picture is attached to the accompanying text, which is as follows:
This is the model that has been repeatedly exposed spy photos before and is called the S9 of Zhijie by netizens, but it is still a "7" generation, named Zhijie R7 。
Unlike the Interworld M5, the Smart World R7 has made some differentiated positioning in terms of shape and space, probably better than the M5 in terms of space performance.
Therefore, it is not difficult to find that this car should probably be compared with Tesla's Model Y. As planned, Zhijie R7 will be released in the third quarter, and the price is expected 300000 to 400000 yuan 。 The first pure electric version and the extended version may be launched at the end of the year.
01
Car racing version Smart S7
When the spy photo of Zhijie R7 was just exposed, it was once on a hot search. Many netizens speculated about the final name of the new car. Many speculated that it was Zhijie S9, Zhijie Y7, Zhijie Z7
At that time, an insider said, "The new car is likely to be a new series." It will no longer continue the S series of the first model S7 in Zhijie.
Now when the boots landed, they were called R7. What Yu Chengdong said about the R sequence is Revolution , stands for Breakthrough and subversion 。 exactly, Zhijie R7 is the first car racing SUV of Hongmeng Zhixing 。
Yu Chengdong also said that this model will have an internal space that "breaks through everyone's imagination".
However, there is really not much space left for automobile enterprises to name models. The intellectual world R7 and SAIC Feifan R7 hit each other.
With the release of the official name, Yu Chengdong also released two maps of high and honest officials.
In appearance, The design languages of Zhijie R7 and Zhijie S7 are highly consistent Only the overall proportion has changed. From the perspective of appearance alone, it can even be called the intelligent S7 of SUV version.
The head of the car still uses the lacrimal groove inlet design which is the same origin as the Zhijie S7. The totally enclosed grille design only retains the lower guide groove. The bottom adopts a trapezoidal heat sink design, and embellishes the slightly convex front lip, which is different from Zhijie S7 in details.
The interior of the tear eye headlamp is composed of three lenses, and the lower part of the headlamp extends the air inlet. From the official map, there is also a laser radar on the top of the vehicle and a large glass canopy on the roof.
The side is Slip back design It still has a short front and rear overhang, and is equipped with a hatchback tailgate. Its rear compartment is higher than the rear compartment of a sports car. At the same time, there is a "duckling" tail wing above the rear compartment, and the tail lamp set adopts a through type shape.
From the perspective of the car body contour, the Zhijie R7 is larger than the Zhijie S7, and the chassis ground clearance is significantly higher. The C-pillar does not use a large tilt angle, but is more backward as a whole, further enhancing the back sliding effect.
Although the interior decoration was not shown in the official picture released, according to the espionage photos circulated before, it can be seen mostly.
Its interior decoration probably continues the yacht cockpit design, including the front and rear staggered suspended instrument panel and large suspended central control screen, which is highly consistent with the smart world S7.
The three spoke oval multi-function steering wheel is equipped with a backstop mechanism. The center console is not equipped with physical keys. The center control screen is equipped with dual wireless charging card slots and double-layer central handrails to maximize space utilization.
There is also a flat multi-function dashboard in front of the co pilot, which can not only be used as a "desktop", but also become an independent storage compartment.
As for the dynamic parameters, no detailed information has been released yet. At present, the big probability of R7 will be the same as that of S7.
Refer to the chassis configuration of Intelligent World S7, such as: front virtual ball pin double wishbone, rear five link independent suspension, Huawei's DriveONE three in one electric drive system, intelligent air suspension+CDC damping adjustment, etc.
Huawei's "Giant Whale" 800V high-voltage battery platform, 100kWh super battery and Huawei thermal management system should also be present.
In addition, during the 2024 Beijing Auto Show, Huawei released a new brand of intelligent car solutions with intelligent driving as the core—— Huawei Qiankun Including the newly upgraded "Qiankun ADS", "Qiankun Car Control", "Qiankun Car Cloud" and other solutions.
The new generation of Hongmeng cockpit also has technologies such as Qianwu engine and Qiankun audio, and it is very likely that Zhijie R7 will take the lead in carrying these latest Huawei technologies.
It is worth mentioning that the Smart R7 may not only be a pure electric model, but also Extended range vehicle 。
According to a previously circulated spy photo of the chassis, the bottom can also be seen Obvious exhaust layout In addition, at the opening on the right side of its tail, it can be seen that there is a fuel filler inside.
In addition, a person familiar with the matter has said before, "In addition to the Ledo L60, the benchmarking model Y this year also has a new intelligent SUV, which is a bit larger than Ledo. In addition to pure electricity, there will also be an extended range version."
02
Can you harvest Model Y?
The positioning of Zhijie R7 is just around the corner, the same as that of Ledo L60 Benchmarking Model Y , all of them come to seize the Tesla market.
At present, two models of Zhijie have formed a direct competitive relationship with Tesla, such as Zhijie S7 benchmarking Model 3 and Zhijie R7 benchmarking Model Y.
We take Zhijie S7 as an example. Its design, intelligence, intelligent driving and other aspects are commendable. With the blessing of Huawei Hongmeng, its product strength and popularity are naturally good.
However, due to the dual factors of capacity and delivery, from November last year to February this year, the market performance of Zhijie S7 did not match its market popularity, obviously Call good but not good 。
Seeing that Zhijie S7 is about to be submerged in the tide of new energy vehicles, Zhijie has chosen to make a comeback. Zhijie S7 was completed in April this year Secondary upgrade , price reduction and allocation in disguised form.
Most importantly, the problem of insufficient capacity at the production end seems to have been solved.
Its terminal performance also rose with the tide, with sales of only 115 and 784 vehicles in November and December last year. In the first two months of this year, the cumulative sales volume of Zhijie S7 was only more than 1300 vehicles, but after March, the sales volume of Zhijie S7 has improved significantly, The delivery volume in April reached 4546 。
On May 31, Yu Chengdong announced at the launch conference of the new M7 refresh of Interworld that the sales volume of smart S7 became the top three in the high-end (more than 300000 yuan) pure electric car market, but after careful study of the sales volume, the data in May shrunk and 3455 cars were delivered.
Although it was affected by the traffic volume of Xiaomi SU7, a competitor of friends, the market performance of its terminal was in sharp contrast to the cheers when it was released earlier.
In addition, the first model L60 of Lando is also a potential competitor of Zhijie R7, which also benchmarking Tesla Model Y, and the pre selling price of Lando L60 is only From 219900 yuan If the BAAS scheme is adopted, it can even break the bottom line of 200000 yuan, which is much lower than the expected price of Zhijie R7.
Judging from the positioning of car racing SUV, Avita 11 seems to be the direct competitor of Intellectualized R7, while the former also has Huawei genes.
Similarly, the price range of 300000 yuan is the most competitive market for new energy SUVs. Zhiji LS6/LS7, Ideal L7, Xiaopeng G9 and other products are the main household products. From the book data, they can play well. There are not many sedan SUVs like Zhijie R7. Even with Huawei's endorsement, it can not be said that they have no worries.
More interestingly, Chery still wants to get rid of Huawei.
According to media exposure, an insider revealed that Chery will establish EH Sales Department , responsible for the sales of Zhijie.
This means that in addition to Huawei's channel sales, Chery will also build its own channel sales intelligence, so that it can reduce its dependence on Huawei and gain greater voice in cooperation.
Moreover, as the model matrix of Hongmeng Zhixing continues to expand, Huawei's supermarket stores cannot support the display of all models, so it is necessary to have a choice.
Regardless of the game at the enterprise level, this can really speed up the collection of the car for the end consumer. After all, where is not the place to buy the car.
But the key problem is that when Zhijie does not sell exclusively in Huawei's sales system , will it sell better?
