Picture of Liu Qiangdong's speech. Visual China Data Map
"As long as the performance is good, you will never have to work overtime; as long as the performance only reaches the average level, as long as you work hard, the company will never dismiss you; but the company will not tolerate people with poor performance who do not work hard, and will gradually eliminate them all through various means."
Recently, at the senior management meeting on the eve of 618, Liu Qiangdong, Chairman of the Board of Directors of JD Group, made an internal speech. The official announced a substantial salary increase for purchase and sales, and sharply criticized the "lying flat" phenomenon within the company. He said: "Those who have poor long-term performance and never work hard are not my brothers." The full text of Liu Qiangdong's speech was exclusively learned by surging journalists.
Liu Qiangdong said that since this year, it is obvious that various parameters of JD have entered a positive trend. The first quarter financial report data are far beyond expectations. The company's dream and passion are growing and kindling, and it is firmly believed that a good day for JD has always been around.
"If you turn off the lights at noon and sleep for two hours, it is impossible to do something in the future," said Liu Qiangdong.
As for the future development of the company, he said sharply: "We all want to be the number one in the industry. No one wants to join a company without a future, no one wants to join a company that lies flat and sleeps soundly, and no one wants to join a company that has no passion, dreams, and glory. If it were my brother, we would not want JD to become like this."
He said that everyone has different life choices, "You are not wrong, but I can only say that you are a passer-by, not a brother, and should not work together. Your existence is unfair to struggling brothers."
In addition, Liu Qiangdong once again raised the salary of all employees of JD's purchase and marketing, including cash and stocks. The minimum salary increase for cash was 20%, the average salary increase was 50%, and the maximum salary increase was 100%. He hoped that the salary would reach the highest level in the industry. In addition, an incentive fund of 10 million yuan will be set up for each business unit.
"This is for the purchasing and marketing personnel who are struggling in the front line. As the purchasing and marketing salary keeps improving, the salary of other systems will also be improved." Liu Qiangdong said that JD will increase the annual salary of all purchasing and marketing personnel to 20 months' monthly salary within two years.
JD did not give more confirmation and response to specific salary increase details.
Recently, JD has been on hot search frequently. A series of events involving JD's internal attendance adjustment, the shortening of lunch break, personnel optimization, and the "eight issues" have aroused heated public opinion. According to several JD insiders, JD adjusted attendance mainly to strictly manage and curb the behavior and ethos of some employees clocking in on behalf of others.
Jingdong Headquarters Park
Earlier, it was reported that JD Retail began to strictly check attendance this week, and adjusted the lunch break rules. According to the new regulations, the number of work stations will be counted at 9:00 every morning. If the shuttle bus is late, the certificate shall be submitted; The lunch break is shortened to 1 hour, from 12:00 to 13:00, during which the lights cannot be turned off; The company is strictly prohibited to punch cards on behalf of others, and will seriously deal with relevant personnel once found; In order to assess the job saturation of employees, employees who leave work at 6 pm need to accept the job saturation consideration; All non working WeChat groups were dismissed, and all communication was carried out through Dongdong.
Employees also disclosed that JD has issued eight notices listing various new assessment rules, of which the eighth one is to encourage employees to report the phenomenon of not engaging in work around them, which has aroused external attention.
In this regard, Jingdong executives told the Pengpai News reporter that all the eight articles were rumors. The company has reported this rumor to the police, received feedback, and the public security organs have begun to file a case for investigation.
The executive said that due to loose and poor management in the past few years, the company has developed slowly in the fierce competitive environment, its performance has not met expectations, serious problems have occurred in the corporate culture of some major business sectors, and the stock price has been in a long-term downturn. The current management action is to "mend the situation". In the view of the executive, although this adjustment will experience pain, it is beneficial to stimulate the enthusiasm of internal employees and provide a fair environment for willing employees and teams.
On May 16 earlier, JD had released its first quarter financial report that exceeded market expectations. Data showed that JD's revenue in the first quarter reached 260 billion yuan, up 7.0% year on year; The net profit attributable to common shareholders was 7.1 billion yuan, compared with 6.3 billion yuan in the same period last year, up 13% year on year. Under non US GAAP, the net profit attributable to common shareholders of listed companies was 8.9 billion yuan, up 17.2% year on year.
JD has officially announced multiple rounds of salary increases for purchase and sales.
Since February 1, 2024, more than 20000 JD front-line customer service employees have achieved an annual average salary increase of more than 30%. Previously, JD has announced a round of salary increase plan, mainly focusing on JD's recent business focus (live broadcast). At the end of 2023, JD announced that since January 1 this year, the annual fixed salary of front-line business personnel such as purchasing and marketing staff of JD had increased by nearly 100%, and the average salary increase of all JD retail staff would not be less than 20%.
Related news
JD clocked 14000 people every month. Liu Qiangdong: Those who don't fight are not brothers
According to the news of Red Star Capital Bureau on May 25, JD (09618. HK; JD. US) conducted an internal investigation on the problem that employees have formed an industry chain by punching cards on behalf of others. Every month, 14000 people look for someone to punch cards on behalf of them. 15 yuan will be charged for each time, and one person can clock for 20 people.
At present, Jingdong has been strict about attendance on this issue. The lunch break has been shortened from two hours to one hour, and the lights have been turned off during the lunch break. People close to JD told Red Star Capital Bureau that Liu Qiangdong, the founder of JD, said at the senior management meeting on May 24, "Those who have poor long-term performance and never work hard are not my brothers."
Enterprise logo of JD Group
Liu Qiangdong: Those who don't fight are not brothers
JD employees can clock in on the JD ME software inside JD. They need to log in to the software in the office to clock in. Both mobile and computer terminals can clock in. An employee of JD told Red Star Capital Bureau that some departments can clock in before 10:30 for flexible working system, and departments with non flexible working system require to clock in before 9:00. Previously, some senior management did not need to clock in. He speculated that the operation of punch in may be that the punch in agent logs in the account with the office equipment, or the punch in agent directly goes to the punch in station and uses his own equipment to help punch in.
At present, Jingdong has strictly checked attendance for this problem, shortened the lunch break time from two hours to one hour, and cancelled turning off the lights during the lunch break; Higher vocational management also needs to clock in and out.
The aforementioned employees confirmed that the lunch break change was implemented about two weeks ago. Previously, the lunch break time was not strictly required, but now it is strictly required to work. JD previously had a two-hour lunch break and could sleep off the lights. Compared with other Internet companies, some employees had to rest until after 2:00 to start working in the afternoon.
People close to JD told Red Star Capital Bureau that Liu Qiangdong, the founder of JD, said at the senior management meeting on May 24, "Those who have poor long-term performance and never work hard are not my brothers."
It is understood that at the end of last year, Liu Qiangdong expressed serious dissatisfaction with JD's management. First, the overall organizational efficiency; second, the group's strategy was out of focus.
JD denies that strict attendance is a disguised layoff
JD denied to the Red Star Capital Bureau that the strict attendance system was actually a disguised layoff. At present, JD executives are reflecting on the mistakes in management in the past few years. The management model is too loose, and they admit that JD Group system has "big enterprise disease", even more than "state-owned enterprises return state-owned enterprises". There are serious problems in management, leading to the company's slow development in the fierce competitive environment, performance development not meeting expectations, and serious problems in the corporate culture of major business segments, As well as the long-term downturn in stock prices, a stricter attendance system has been introduced.
JD's financial reports for the past three years show that its total number of employees will increase from 390000 to 520000 from 2021 to 2023, and the annual income per employee will be about 2.4694 million yuan, 2.3325 million yuan and 2.0976 million yuan, respectively, with a decrease of about 371800 yuan in two years.
As of the closing of the US stock market on May 24, JD's share price was $30.27 per share, with a total market capitalization of $48.18 billion. In 2021, JD's share price reached a maximum of $101 (previously restored), a decline of 70% from the high point.
Jingdong denied the eight new attendance regulations circulated on the Internet, including encouraging employees to report the phenomenon of not engaging in work around them, saying that the rumor had been reported to the police and the public security organs had begun to file a case for investigation.
JD denies eight new attendance regulations circulated on the Internet
