Visual China Data Map
Starbucks has implemented "consumption"?
Recently, a netizen released a video saying that a Starbucks employee in Xi'an, Shaanxi, persuaded the man who had sat down for a long time but did not consume to leave. On the social platform, many netizens also said that Starbucks in their region began to implement "consumption seating".
How is Shanghai? On May 25, the reporter from www.thepaper.cn visited some Starbucks stores, and did not encounter similar situations. The staff of the store also said that when there is not much customer flow, they will not persuade customers who do not consume. When there are many people, they will negotiate to reserve seats for customers who have consumption needs.
According to the video released by netizens, the man asked, "Don't let him sit down, right?" Starbucks employees responded, "If you want to sit down and place an order on your mobile phone, you can go to the mall and sit down." Finally, the man got up and left. The video photographer said that there were not many people at that time, and he did not understand why they were not allowed to sit.
In this regard, many netizens expressed their support, saying that "in case there is no seat for those who want to drink"; Some netizens suggested that if Starbucks really wants to implement this policy, it can put up a sign on the seat with the words "consumption seated", otherwise it would be embarrassing to be persuaded to leave.
Some netizens wonder, is it a nationwide promotion for consumers to take seats?
On the morning of May 25, when the surging journalists visited three Starbucks stores in Shanghai Ruihong New Town Community, they were not persuaded to leave without spending.
In Starbucks Xingxingtang Store, many parents with children come here to spend money. The surging news reporter sat here for about 30 minutes without consumption, and no clerk came to ask whether to order or even persuade him to leave. During this period, there were students doing homework alone, parents accompanying him, no products in the store were put on the table, and the clerk was busy with himself without much intervention.
In Starbucks Yueliangwan Store, the business area is not large. During the reporter's stay in the store, no clerk came to inquire, even if there was no consumption. In Starbucks' Sun Palace store, customers flow more frequently. The clerk told the reporter that they would not dissuade customers who did not consume, unless there were too many customers in the store, they would try to ask them to give up their seats to customers who had consumption needs.
After that, the surging journalist called Starbucks Shanghai Linping Road store and Hailar store, and got the reply that no customers without consumption would be allowed to sit, but when there were many people, they would negotiate to reserve seats for customers with consumption.
The clerk of the store on Linping Road said: "After all, it is a place of consumption, and our store is small, we still hope customers can spend as much as possible in the store."
The clerk of Hailar store said that when the working days were not busy, there would be groups of elderly consumers in their store from time to time, sometimes they didn't spend, sometimes several people only ordered a drink, "It doesn't matter when there are not many people, but sometimes, whether there is consumption or not is the second thing. If we gather and talk loudly, it will affect other consumers. Some consumers even stop coming in when they see it. In fact, we are somewhat helpless."
On the afternoon of the 25th, the surging journalist called the official customer service of Starbucks to ask whether there was a "consumption seat" rule. The manual customer service staff repeatedly said, "We will be committed to providing customers with a better experience", and they were always unwilling to answer the reporter's questions head-on.
In addition, according to China News Jingwei, the coffee giant Starbucks recently disclosed that its performance in the second fiscal quarter of 2024 was lower than expected. For the first time since 2020, the same store sales of the company have declined, and the annual sales forecast has been significantly lowered.
In addition, since this year, Starbucks, which has always adhered to the principle of "no price war", also has more activities such as full discounts and discounts than ever before. There are certain discounts for two drinks and three drinks.
Special statement: The above content (including pictures or videos, if any) is uploaded and released by users of "Netease" on our media platform, and this platform only provides information storage services.
Notice: The content above (including the pictures and videos if any) is uploaded and posted by a user of NetEase Hao, which is a social media platform and only provides information storage services.
