Phoenix Network "Storm Eye" produced
Author: Wang Di
Complaint email address: all_cj@ifeng.com
1.9 billion yuan is not much for the "money burning" new energy car industry. But for Evergrande, which suffered losses of 10 billion yuan, stopped production and had a "life on the line", it can be called life-saving money.
The house is leaking, windy and rainy all night! On May 23, after a temporary suspension, Evergrande Auto was asked to give up 1.9 billion yuan in subsidies.
How about the sales of Hengchi, which was once regarded by Xu Jiayin as a counterweight in the battle of new energy vehicles in 2024? On May 23, Fenghuang.com Storm Eye browsed Hengchi's official applet and found that it was possible to make an appointment for a test drive in more than 30 cities, including Beijing, Tianjin, Hebei and Shanxi, by filling in the mobile phone number on the page, but there was no follow-up feedback after the appointment.
When making an appointment for a test drive in Beijing, the page directly jumped to the Beijing Hengchi Sales Center (Jingang Store). The store sales said that Hengchi was no longer on sale. The cars on sale were Audi and Zhiji, but they could undertake Hengchi's after-sales service.
Fenghuang.com Storm Eye also tried to make online calls to several Hengchi auto sales centers in Zhejiang, Beijing, Weihai, etc., but they were not connected, or prompted that the number was empty.
01 Evergrande Auto is not sold?
Xu Jiayin's dream of Hengchi and Chen Zhuolin's defeat seemed that every real estate tycoon was fascinated by making cars. In order to build a car, Boss Xu burned 100 billion yuan in five years, but it is just as unlucky to build a car as it is to build a house.
According to the official website of Hengchi, there is only one Hengchi 5 model on sale at present, and the pre-sale is 179000 for the luxury version (after comprehensive subsidies). At present, the first 10000 units are scheduled to be 10000, which is worth 20000 yuan. Compared with other new energy vehicles with endless current models, it is slightly thin.
A Hengchi car dealer in Dongguan, Guangdong told Fenghuang.com "Eye of the Storm" that there are dealers selling Hengda cars in Guangdong. At present, the model they sell in Dongguan is Hengchi 5, which is a new model in 2023. There are still more than 10 Hengchi 5 vehicles in stock in the store. The current price is 179000 yuan. The manufacturer originally offered a discount of 10000 yuan. The dealer can post another 10000 yuan. The final price can be reduced to about 150000 yuan.
According to him, unless you order in large quantities, dozens or hundreds of sets, or trade in large quantities, you may definitely get more concessions from manufacturers. In general, a small amount of retail sales are from dealers. Because the factory stops production, Hengchi will not enter the future. "There is not much in itself. It can be used as official vehicles of the Group, and it is not necessary to sell or bargain," said the above person.
The current situation of Hengchi is that its stores have been cut down due to shutdown, low inventory and shutdown.
"Hengchi's headquarter is in Guangzhou, and its factory is in Tianjin. Before, there were automobile sales centers in other provinces. Before, there were three or four stores in Beijing, but now there may be none." A person familiar with the matter told Fenghuang.com Storm Eye In order to improve automobile professionalism, Evergrande Auto has also poached professional automobile sales from BYD, Geely, Great Wall, FAW and others before. It is not like the rumor that sales are in the real estate industry.
Even though Evergrande Auto had a moment of strength, in terms of the delivery volume, Evergrande Auto cannot say that it has reached a new high, but can only say that it is horrible.
Evergrande Auto has produced 1700 cars and delivered only 1389 cars in five years, which is far from the annual delivery of tens of thousands or even hundreds of thousands of cars by the current new force.
Only in the first 11 months of 2023, the total sales volume of Hengchi 5 is 937 units, and the monthly sales volume is less than 100 units.
02 Evergrande's "leap forward" car building
Living in Evergrande's temporary houses, driving Evergrande's cars, and tasting injustice has become a joke in the industry. Behind it is the sigh of Evergrande and the worry of Hengchi Motors. Evergrande employees have also said in person that Evergrande Auto failed to build a car as a house.
An employee who left the headquarters of Evergrande Motors told Fenghuang. com's Eye of the Storm that at the beginning of 2021, Evergrande Motors began to stop work in succession. At the end of 2021, many employees did not pay their salaries, and the production line also stopped in succession. However, at that time, the auto group's functional posts such as administration, legal affairs, capital, finance and so on did not stop.
Evergrande Automobile is known as the most typical automobile enterprise of the "Great Leap Forward" in China's automobile history. It carries Xu Jiayin's grand industrial ideal. Therefore, Evergrande Automobile spares no effort to build cars.
Evergrande Auto was formerly known as Evergrande Health. In 2019, Evergrande entered into new energy vehicle manufacturing by acquiring 51% equity of Swedish electric vehicle company NEVS, and obtained the vehicle manufacturing qualification. In August 2020, Evergrande health officials announced to change its name to "Evergrande Auto". In April 2023, Evergrande Auto will completely separate 47 health care projects inside and focus on the field of car manufacturing.
Boss Xu said publicly that Evergrande Auto would build ten major auto bases in China. Xu Jiayin chose to build an automobile factory in the way of industrial land acquisition.
"Looking back at the main assets of Evergrande Auto, the early stage was the Health Valley. After the health care project was stripped, it was the factory invested by the auto, and then the supporting residential land was realized." An industry insider close to Evergrande disclosed to Fenghuang.com "Storm Eye" that before, Evergrande had promised to build a car factory and asked the government to allocate residential land for it, but as Evergrande fell into a debt crisis, Except for the Guangzhou factory, factories in many cities are yellow.
"In some cities, most of the land for factory supporting residential buildings has not been developed, many projects have been built in half, and many of the remaining plots have been confiscated by the government in the later period," said the above person.
This can also be seen from the income of Evergrande Auto. In 2023, Evergrande Auto earned 1.34 billion yuan in revenue, of which more than 1.1 billion yuan came from property sales, accounting for more than 90% of the total revenue; The total net loss was 11.995 billion yuan (27.664 billion yuan in 2022).
Since the thunder storm of Evergrande in September 2021, the ship capsized, which implicated Evergrande's new energy vehicles. With Xu Jiayin in prison for being suspected of committing crimes, Evergrande Auto's war investment has also been terminated.
According to the plan, all the battle investment funds of Newton Group will be used for Evergrande Automobile Tianjin Plant to ensure the normal production of Hengchi 5 and the continuous mass production of Hengchi 6 and Hengchi 7 (pictures). Newton Group will also assist Evergrande Automobile in developing overseas markets and export 30000 to 50000 Hengchi cars to the Middle East market every year.
However, the failure of the war at the beginning of the year announced that the last "life-saving straw" of Evergrande Auto was gone.
At the Evergrande New Energy Vehicle Press Conference in 2019, Xu Jiayin was in high spirits. He announced that he would invest 45 billion yuan in three years to build the world's largest new energy vehicle enterprise in three to five years. Evergrande Auto will develop 14 new models at the same time, covering almost all models, including sedans, SUVs, MPVs, etc. At that time, Weixiaoli, Gaohe and Weima had just started, and various forces were competing in the electric vehicle track.
Now, Weima and Gaohe have fallen, and the new energy is fighting bloody battles. "Weixiaoli" is seriously involved. With the label of Evergrande Thunderstorm, how will the isolated Hengchi 5 make its way in the automobile circle with various categories?
