Report: iPad users are more inclined to retain old devices, iPhone users prefer transactions

[CNMO technology news] According to the latest research report of Consumer Intelligence Research Partners (CIRP), iPad users are more inclined to retain or reuse old devices than iPhone users when dealing with them.

This data covering the past 12 months until March 2024 reveals a remarkable phenomenon: among repeat iPad buyers, as many as 67% of users choose to keep their old devices or give them to family and friends. In sharp contrast, the proportion of iPhone users is only 41%. Further observation found that about one-third of the old iPad devices were donated to family members or friends, while the proportion of iPhones was only about 10%.

This data shows that even if iPads are replaced, they still maintain high practical value and attraction, making users not eager to upgrade to new models. In contrast, iPhone users are more inclined to trade their old devices and use the second-hand market to obtain higher value. In fact, nearly half of iPhone upgrade users chose to trade old phones, while less than 10% of iPad users made the same choice.

In addition, the report also revealed another interesting trend: 23% of iPad upgrade users said that their replacement of old devices was due to loss, theft or damage, while the proportion of iPhone users was only 6%. This further indicates that iPad replacement is often based on actual needs rather than upgrading aspirations.

In terms of upgrade cycle, CIRP data also reveals the difference between the two. About 40% of iPad users will wait for three years or more before upgrading, which is an increasing proportion in recent years. In contrast, iPhone users upgrade more frequently and are affected by the more active secondary market.

These trends show that even after being replaced by the new model, the iPad still plays an important role in the family. Compared with the iPhone, the second-hand market for the refurbished iPad seems underdeveloped, perhaps because the high retention value of the old iPad makes users more inclined to retain rather than sell.