IT Home reported on May 24 that according to the data of Consumer Intelligence Research Partners (CIRP), compared with iPhone users,American iPad users are more inclined to retain or reuse old equipment.
The pictures attached to IT Home are as follows:
Data in the 12 months to March 2024 shows that 67% of repeat iPad buyers will keep their old iPads or pass them on to their family and friends.
This is in sharp contrast to iPhone users, who only 41% will keep or give away their old phones.About one-third of old iPads will be passed on to family or friends, while the proportion of old iPhones is about 10%.
This shows that even if the iPad is replaced, its popularity and usability are still high, thus reducing the urgency of upgrading to a newer model.This behavior is in sharp contrast to iPhone users, who prefer to trade in the old for the new.
Nearly half of iPhone upgrade users will trade in the old for the new, taking advantage of the secondary market and the high value of trade in.In contrast, less than 10% of iPad upgrade users choose to trade in the old for the new.
23% of iPad upgrade users said that the reason for replacing old devices was lost, stolen or damaged, while only 6% of iPhones were upgraded for such reasons.This shows that the frequent replacement of the iPad is due to needs rather than the desire to upgrade.
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