The weekly sales volume invented by Li Xiang killed the ideal MEGA that only sold 800 cars a month!

On Ideal MEGA （ parameter | picture ）The objective fact before us is that this pure electric MPV, which has landed more than 600000 yuan, may not be touched by other consumers except more stakeholders.

Data shows that two months after the ideal MEGA was launched, its weekly sales volume was only about 150.

The weekly sales volume is a sales report created by Li Xiang to show the strong performance of the L-series model. However, as a product that has accompanied consumers for more than ten years, the evaluation cycle of the vehicle itself is extremely long.

Li wants to use the "weekly sales volume" method to tell consumers that the L series has a strong voice to shorten the marketing time and marketing costs, and every seven days as a cycle, which has lifted the appetite of the consumer market.

Still, the market's assessment cycle for vehicles is very long. Li Xiang did provide more selling points and topics for the L-Series by sending sales data four times a month. But in essence, the success of the L-Series product is essentially a link between its own product strength and the needs of users.

Compared with the L series, MEGA is obviously not so lucky.

On the one hand, the price of MEGA itself is extremely high, more than 500000 yuan. Considering the purchase tax factor behind the high price, its land price has exceeded 600000 yuan, which is a truly high-end product.

On the other hand, as an MPV, more scenarios should be multi person travel, or high-intensity travel. Obviously, MEGA without engine is not competent for MPV.

Although it is positioned as MPV, it cannot do more work for MPV, so the sales performance of ideal MEGA is not very good.

In fact, it is not only the sales volume of ideal MEGA, but also the pure electric MPV. How to make MPV users accept pure electric vehicles.

This is in itself a matter of changing consumption habits and scenarios. In other words, users who choose MPV will never consider the pure electric version.

After all, no one wants to take out a few hours to recharge when taking the official seal from 800 miles away, let alone let a group of people wait in line to recharge when a family travels.

The main reasons for the success of the ideal L series are as follows:

1. Although the price is high, it is not excessive. The price of 300000 to 400000 is the price of the entry BBA SUV market, which can be converted BMW X3 、 Mercedes Benz GLC Potential users of.

2. With the engine as the range extender, although the fuel consumption is not economical, it is characterized by no anxiety about the endurance, diversified use scenarios, pure electric travel in the urban area, and long-distance fuel use, which is logically OK.

But these successful points cannot be seen in the ideal MEGA.

That is to say, MEGA itself is an ideal niche market, which has nothing to do with the design slot points of Netcom. More importantly, the pure electric MPV market developed by MEGA itself is a segment with low user demand.

So in terms of weekly sales, the ideal MEGA rarely appears. Li Xiang changed a way to tell people that the ideal MEGA is not a mature model.

The MPV really needs electrification to improve the power, high fuel consumption and poor experience of the traditional fuel MPV.

But it is only for you to improve, not for you to completely abandon the engine. MPV itself is different from cars and SUVs. MPV needs more tool attributes. Whether it is used for families or companies, it needs to have a more solid ability to use high strength vehicles as a car.

The reason why cars and SUVs can better promote pure electric products is that some people really use these products to travel to and from work, but driving the ideal MEGA of huge size to and from work every day is in itself a violation of consumer behavior.

It is not suitable for daily use, especially for companies. After all, more companies need a product that can continuously output value, rather than a product that focuses on technology and electrification. Productivity tools must look like productivity tools.