Almost all users will throw away the old iPhone when replacing it, while iPad users are more inclined to reuse the old device for purposes other than its original functions.In the 12 months to March 2024, 67% of iPad repeat buyers retained their old iPads, while only 41% of iPhone buyers retained or surrendered their old iPhones.This behavior highlights the uniqueness of iPad use and customer loyalty.
Many old iPads have been reborn by family or friends.About one third of the old iPads have been passed down, while the proportion of the old iPhone is about 10%.
The necessity for iPad and iPhone users to replace their old devices is also different.About 23% of iPad upgrade users replace their devices due to loss, theft or damage, while only 6% of iPhone upgrade users replace their devices.New data from Consumer Intelligence Research Partners (CIRP) shows that iPad users change their devices less frequently due to needs, which further enhances their service life and practicability.
Previous iPad and iPhone usage trends (12 months to March 2024)
This trend shows that even after the release of the new model, the old iPad can still maintain its functionality and popularity.For many people, the need to upgrade to the latest iPad is not so urgent, so old devices can play more roles in families.
Another key factor is the trade in and second-hand market of iPads and iPhones.Less than 10% of iPad upgrade users trade in their old ones, while almost half of iPhone upgrade users trade in their old ones.
This difference shows that users value retaining the old iPad more than selling it.In addition, the value preservation and practicability of the old iPad often exceed the benefits of exchanging a small amount of economic returns for the old iPad.
For a long time after the first purchase of Apple's iPad, it is still a device with various functions and high value.Users tend to retain or reuse their old iPads, which highlights their enduring practicality.The old iPad can continue to play an important role, whether as a family heirloom or a reused tablet computer.
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