Recently, 5D Survey found on the social platform that some consumers reported that Weilong Konjak Fresh, which weighs 15 grams per package, was clearly marked on the package, but the weight was insufficient when weighing.
According to the video, the consumers weighed two packages of Konjak Shuang respectively, and the actual weights were 12.6g and 8.9g, both of which failed to reach the weight indicated on the package, and the package was also included when weighing. In the face of consumer feedback, customer service personnel questioned and said: "You are not an ordinary consumer, right?"
On May 23, Wei Long responded and apologized to consumers. Wei Long said that product quality is the top priority. Weilong has actively contacted relevant consumers and properly solved the problem in accordance with relevant regulations. At the same time, it immediately carried out internal self inspection work such as product production and quality inspection.
It is worth noting that the 5D Survey found that Wei Long had released a weighing video of Konjak Shuang on the social platform as early as June 3, 2021. The video wrote, "Are you short of weight in Konjak Shuang?" and marked 18.4g net content of Konjak Shuang in each package of 18g.
Some netizens said in the comment area of this video that Wei Long shot himself three years ago, and others said that Wei Long hit himself in the face. At the same time, some netizens complained that the price of Wei Long's spicy strips is getting higher and higher, "I can't afford to eat them".
According to the 5D Survey, the 2023 financial report of Weilong Delicacy, the "No.1 Spicy Bar", shows that its total revenue is about 4.872 billion yuan, up 5.2% year on year; The gross profit margin was 47.7%, and the annual net profit increased by 481.9% to 880 million yuan. In retrospect, the revenue in 2022 will be 4.6 billion yuan, that in 2021 will be 4.8 billion yuan, and that in 2020 will be 4.1 billion yuan.
As early as 2020, Liu Weiping, the founder of Weilong, said that Weilong would hit 10 billion revenue in 2022, more than double the revenue in 2020. According to the median forecast of Wind's revenue, the revenue in 2024 will be 5.5 billion yuan, and that in 2025 will be 6.3 billion yuan, nearly double the 10 billion yuan said by the founder.
At the same time, Weilong has experienced several price increases in recent years. According to statistics, in the first half of 2022, the average price of Weilong Spicy Noodles increased by 8.6%. In 2022, the ASP of Weilong seasoned noodles increased by 27%, 19.97% higher than the same period in 2021. This price increase is not only surprising in the snack market, but also higher than that of some luxury brands.
Source: Sina.com, 5D survey
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