Sudden layoffs, more than 5600 people! Notice on the same day, leave on the same day! One hundred HR employees have resigned before!

The ideal car has been in turmoil recently! On the last day of the May Day holiday, when most people are still immersed in the happy atmosphere of the festival, the ideal car has carried out personnel optimization: A large number of employees have received the notice of layoff within the company, and some have even been asked to "notify on the same day and leave on the same day".

This is the largest wave of layoffs in the domestic new energy vehicle industry ever! It was revealed that the number of optimized layoffs of Ideal Auto exceeded 5600, accounting for more than 18% of the total number of employees! This is a staggering number.

Scarily, this is just the beginning. The personnel optimization plan of Ideal Auto started as early as late April, and most of the layoffs are expected to be completed by the middle and late May. Previously, the Human Resources Department of Ideal Auto had taken the lead, with nearly 100 HR employees leaving, becoming the pioneers of this "big storm".

We have to sigh at the indifference of the ideal automobile company to talents and the waste of the precious resource of "people". In contrast, for most ordinary employees, the practice of "giving notice on the same day and leaving on the same day" is undoubtedly a great insult to their personality, not to mention the huge impact of this unprecedented layoff on their personal life and career.

The sword of layoffs is still wielding, and no one is spared from up and down the company. It is revealed that more than 400 people have been laid off in the ideal auto sales department; The recruitment department will be reduced from more than 200 people to about 40-50 people; The Smart Drive team will also be reduced to less than 1000 people. It can be said that this is a "indiscriminate attack" sweeping across all departments, except for the top.

Why did Li Xiang, the chairman of Ideal Auto, make such a decisive layoff? What are the deep-seated considerations and pressures? Before we know the truth, it is difficult for us to make a conclusion easily. However, according to some existing public information, the ideal car has indeed suffered a severe survival crisis recently.

Last year, with an astonishing sales volume of 376000 cars, the ideal car became the "sales champion" among the new car manufacturing forces, and it had a glorious time. But since the beginning of the new year, the development of the ideal car has fallen into a low ebb. On the one hand, the launch of MEGA, the first pure electric vehicle, failed to meet expectations, and the annual sales target set was significantly reduced from 800000 to 560000 to 640000; On the other hand, the ideal sales volume for three consecutive months has been exceeded by the market, and the market position is in jeopardy.

Faced with such a dilemma, Ideal Auto has to carry out "self revolution" to maintain its own survival and development through a series of cost reduction and efficiency enhancement measures such as internal institutional reform and layoffs. After all, it is more important for a company to expand blindly than to keep its foundation healthy.

However, this sudden and alarming wave of layoffs will certainly bring heavy damage to the young enterprise Ideal Auto. The loss of a large number of core employees and talents will certainly affect the company's operational efficiency and innovation drive. Whether the ideal car can walk out of the trough and shine again after the "bloody storm" is still unknown.

However, from a larger perspective, this wave of layoffs in the ideal automobile industry may only be a microcosm of the era of great changes in the automobile industry. In the era of new energy and intelligent networking, the whole car enterprise ecology is undergoing profound changes. Some traditional car companies have failed because of self glorification. At the same time, the new generation of car making forces are also struggling with the severe pressure of survival and development.

Under the background of such a big era, all automobile manufacturers are experiencing the dilemma of coexistence of opportunities and challenges. For the new generation of automobile enterprises, survival is the biggest challenge, and this "drastic" layoff action of the ideal automobile is also a difficult test of self transformation.

Undoubtedly, in this new era full of changes and unknowns, only by embracing change and self innovation can we win the future. For all enterprises, Whether it is a classic car company in the past or a new car manufacturer, talent is always the foundation of standing and maintaining the vitality of the company. I hope Idealized Auto can learn to fully cherish human resources, and don't forget to respect employees while self innovating.

Only by balancing enterprise development and humanistic care can the ideal car truly realize its "ideal" in this era of turbulence and change. May the ideal car get out of the haze and regain the light of idealism as soon as possible after this storm.