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Hello, I'm Lao Jin
A real estate developer who likes to share dry goods and methodology
I hope that reading Lao Jin's article can help you make better use of the vast amount of information
When information becomes more and more abundant, cognition becomes more valuable
Since I wrote "Old Jin Jiepan" This column proposes "No house is good, only suitable" After the principle of
In addition to the consulting business that developers ask me to write project positioning and story line planning, Unexpectedly, the landlord came to inquire and asked me to help them with their second-hand houses
When Lao Jin saw the information about the house, he was surprised—— TA is really special, It's so special that Lao Jin thinks the process is very interesting
What about the house?
The location of this house can't be explained. In Xietu Road, Xuhui District, Inner Ring+Xuhui, it is 1.1 kilometers away from Xujiahui and 473 meters away from Dong'an Road subway station
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Why can't such a good location be sold?
Because TA is the old and broken big in the traditional sense
And this "big" is very big
House area: 572.66 ㎡, and it is a property certificate
The net floor height is 4.3 meters. Who can compare with this floor height
There are 8 large and small terraces in total, including one super large terrace
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Did you feel dizzy? Don't know where to start?
It is precisely because of the large area of a single family that the total price of the house itself has reached 35 million yuan (including 36 million parking spaces)
Actually, the unit price is only 61118 yuan/m2
If new houses are developed here, the unit price is estimated to be 160000+
The current unit price of 60000+, which is placed in Xuhui District, within the inner ring road and 1 km away from Xujiahui, is undervalued in any way - because no right customers have been found
Who does this house suit?
With a total price of 30 million to 40 million yuan, you can already sell luxury houses in Shanghai
It really doesn't make sense to spend so much money on an old house
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But if you look at it from another angle
For a family who wants to live in the urban area, how much does it cost to buy a villa 1 km away from Xujiahui with a use area of nearly 600 m2?
Following this line of thinking, from the perspective of villas, we will re deduce the logic of this house:
Scheme A: pure residential scheme of air flat villa
Which is better, villa or large flat?
Advantages of the large flat floor: the space is coherent, and the sense of luxury is strong. In addition, the public area of the large flat floor used for stairs and corridors is small, and the space utilization rate is higher
Advantages of the villa: there is a land and a terrace garden basement. The free area is large and the space is layered, which can better meet the dynamic and static relationship of several generations of family members
So, following the living logic of the villa+the space of the large flat floor, Lao Jin asked the designer to re plan this 572.66 ㎡ house - not a large flat floor with more than 500 floors, but
Flatten the villa and merge three houses of three generations
We should not only ensure the private space of each small family, but also have a family public space that carries the relationship between the elderly and children, and the relationship between grandparents and grandchildren
After redesign, the plane layout can be adjusted as follows:
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Let's take a closer look at the layout of the renovated house:
The older generation hopes to be reunited , so the upper right corner is the old man's room
Big kitchen+reunion restaurant (Must be a round table) +Extendable living room To fully meet the family reunion needs
The largest social terrace is also for the elderly. Old friends come here to play mahjong. After retirement, they can have more entertainment time - and In your own home court, you can have more luck
The south facing room serves as the master suite, and Self contained double terrace , you can take calcium supplements in the sun, and you can also get up early to exercise, so you don't have to worry about conflicts with young people at work and rest time. There is also a special Storage room , to place those things that I hate to throw away
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As for middle-aged couples, they should take more care of their own lives after training their children
Complete master bedroom suite+through large hall covering the functions of study, piano room and tea room+reserved for future children's room
Especially Ju Hall, which takes care of both sentiment and sociality
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Adult children, however, have a complete and square space to play
Close the door and live the life of young people. No matter how noisy it is, it's your own free space
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That is to say, for such a family with three generations in the same hall, the following can be achieved at the same time:
Each generation can have their own space without being disturbed, and the whole family can also achieve high-frequency reunion
It's better to live together than buy three sets
This kind of layout is especially suitable for middle-aged customers with strong family values, who want to buy houses for adult children while selling old, broken and small houses for the older generation
Now after redesigning and looking at this house type diagram, is it more pleasing?
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To be honest, the modern urban lifestyle conflicts with the traditional Chinese family culture
Middle-aged couple To face Household needs of children after adulthood , and Be filial to your elderly parents However, if you really live together and want to pursue the happiness of family reunion, the past will be contrary to your wishes and conflicts will occur frequently
Because the relationship is too complicated, it was made clear in the previous " "In a well functioning family, the relationship has a clear priority" This concept
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The existing large flat floor products on the market have not solved this problem well
For example, the total price of this conventional 280 ㎡ house is 40 million yuan+
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It is obvious that the double suite design, the suite next to the entrance door is clearly reserved for the old couple - but compared with the luxury of the master bedroom suite, it is clearly telling the old couple:
This is not your home, but my home
Even if you were the bank president, department level cadres, and state-owned enterprise leaders before retirement... your voice here has to go to the back row
So the old couple probably only want to visit their children occasionally, I'd rather go back to my old house
The same is true of children, who gradually enter the rhythm of "leaving the nest" from college
They also want to have their own life
So, following this idea, Lao Jin began to understand Traditional Chinese courtyard with multiple entrances :
Chinese families are all seeking to have multiple generations in the same hall, which shows that they have a big family and a great cause. In the past, these problems have been solved very well, because ordinary people have two entrances to the courtyard, families of the well-off have three entrances to the courtyard, and princes and nobles have six entrances and seven entrances to the courtyard
The essence is separation, but not separation
Although a family must live together and enter through one door, they are separated internally. Different families live in different houses
It not only realizes the intimacy of a door, but also takes care of the needs of each small family
Scenario B: Office and home solutions
On the basis of Scheme A, let's imagine that if the former concept of "front store and back home" is included, can we also achieve home entrepreneurship and work and home
With the development of the new economy, e-commerce, AI, live broadcasting... there is not much need for people. Instead of renting office card space in the shared office, it is better to start from home office
Just like America, dreams can be born and the world can be created in the garage
Just like Alibaba, it was hatched in Ma Yun's villa
Following this idea, we can become a home space of 5 rooms, 3 halls and more terraces+an office space of more than 200 m2, Reduce the "commuting time" to 10 seconds
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Can I buy this kind of house?
Of course, as a non-standard house in a non-traditional sense, it belongs to the "old dilapidated house" that investors dislike most. The price of more than 60000 yuan has shown the weakness of this house in terms of investment.
But really from the perspective of investment, such a house can not be bought at all?
Not necessarily
For example, there is a house of the same type next to this suite
landlord or landlady The old houses that sold more than 200 million yuan It only cost tens of millions to move here. It is still in the urban area and the living area is still large
Usually, I take care of the terrace, which is as spacious as the courtyard of the villa, The remaining working capital of a few hundred million yuan lies on the account and earns interest, Life is incomparably natural and unrestrained
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No matter how much money you earn, you should finally serve life
Just ask: How many suites do you need to buy to meet the living needs of three generations in such an urban location? How much does it cost?
Careful calculation is not a small number
So now we just need to buy a house to meet the living needs of the whole family at once. The remaining money to better investment channels and calculate the overall economic ledger may not be a good choice for investment
After all, self owned houses lack investment liquidity in strict sense
What's more, if we take this house to the bank for evaluation and mortgage business loan, how much cash can we exchange for 2.88% of the cost with the lot next to Xujiahui?
This number may surprise you
So from this perspective, this asset can also Very high realizable value
Of course, the premise is that this house is really suitable for you
If you are interested in the house or feel there is a suitable customer group around, you can leave a message to Lao Jin
The video of field investigation is as follows:
Duration
If you also have unsold houses and want Laojin to sell them, welcome to add assistant WeChat appointment consultation
Maybe we can change our perspective, that is, there will be another village
Professions may not have traffic, but are they valuable?
In the age when pigs are able to go up, it may not show any difference
But now, the major can help you make the right choice, or at least make fewer mistakes
If you want to consult Laojin, please add Yanjie WeChat appointment