"P&G" products repeatedly make mistakes, I didn't expect that daily products could detect so many problems. What's the matter?
Why recall the products in Europe and the United States as soon as there is an accident, and as a key sales area, Products in China are not recalled again and again?
"Monster Giant"
Mention the "P&G" company, People may think it is a domestic brand Maybe they haven't explored its "life experience", after all, they are old friends of everyone.
But in fact, It's a complete American company Why are we so familiar with it?
In fact, P&G has been established for a long time and has been a brand for a hundred years, mainly producing various necessities of life.
In its early years, it devoted itself to capital accumulation and created one brand after another.
Later, it acquired brands and upgraded technology for many times, developed international markets crazily and expanded its business to the world, making it popular in many countries and able to boldly accumulate capital.
In 1988, P&G set up its headquarters in Guangzhou and began its market exploration in China And gradually seized the market, eventually covering all aspects of the people's life.
These growth, accumulation and expansion have also enabled P&G to steadily and successfully enter the ranks of the world's top 500 competitors.
At present, It has branches in many places in China and has built factories for manufacturing 。
The largest R&D center It was also established in Beijing in 2010, and its R&D scale even exceeded its base camp in the United States.
For more than 20 years, China has become one of the busiest markets, and the demand and use of Chinese households have kept its sales high.
It can be said that it has long been imperceptibly penetrated into our daily life, and many of its brands have become well-known brands in China.
Therefore, I always feel that this brand is very friendly to every Chinese family like a Chinese product.
From high-end cosmetics brands to household soap brands, you must have heard of and used any of them.
For example, I took a bath today Shufujia Body Wash and Rejoice Shampoo After washing, I need to wash clothes and get a bottle Tide After washing, watch TV. All the advertisements are Head&Shoulders and Pan Ting Finally, get ready to go to bed and use skin care before going to bed SK-II , reuse Crest Brush your teeth.
After turning around, I was shocked to find that you were surrounded by P&G! I have to say that life is all about "P&G".
However, such a "commodity giant" has recently exploded repeatedly, or "Life Killer" ？
At the beginning, P&G's products were well publicized one by one. Unexpectedly, now there are successive accidents, and the products in China have no response to this. After only one announcement, they continue to sell normally.
How can this make people feel relieved to use the brands they have been used to?
"Man eating products"
It was found that there was shampoo in 2017 Dioxane The substance exceeds the regulatory limit.
What's more surprising is that among the seven shampoos, there are six brands of P&G, including the well-known and commonly used Head&Shoulders, Pan Ting Etc.
Among them, Head and Shoulders A shampoo has the highest dioxane content.
Dioxane doesn't sound like a good thing, What harm does it do?
It can damage the skin and respiration of people or animals, and is especially easy to cause damage to the liver and kidney, and even lead to death.
Such toxic substances, Why can't businesses notice when they do it?
In fact, this material is not intentionally added, but is the residual material after chemical reaction. If businesses want to remove it as much as possible, they will have to increase production costs. Of course, the capitalists are unwilling.
Besides, Although the substance has risks, it will not cause problems if the quantity is well controlled P&G thinks so.
Therefore, in the face of this public opinion crisis, P&G just said that it met the international legal standards and then continued to produce and sell.
At the beginning, the propaganda of Head&Shoulders was so impressive and attractive, but now In order to save costs and increase profits, it buries potential safety hazards for customers.
Coincidentally, this time P&G detected the problem by itself.
In December 2021, they issued their own announcement that Various spray cleaning products First grade carcinogen has been detected in“ benzene ”, and actively recall, including Pan Ting, Australian silk kangaroo Etc.
Benzene is an organic compound, What harm does it do?
It can lead to acute poisoning, paralysis of nerves, coma, convulsion, headache or mental disorder, and even leukemia and other cancers.
So many people began to panic, I just bought a lot of this product. What should I do?
The wording of the announcement is as follows: benzene is not a component in their products, but was detected during the process of the product being ejected from the bottle, and said that the substance is their contrary to expectation Of.
P&G claims that there is no product problem reported in the news at present, and Its content will not have a negative impact However, the company recalled the products for safety reasons.
This statement appears to be very sincere and honest, preventing problems in advance before they happen, which makes foreign consumers very satisfied and praised.
But it angered Chinese people, Because he alone recalled some of his wash and care products produced in the United States and Canada, but he did not care about the safety of Chinese consumers.
He even argued that, This product has not been sold to China 。
How can a global enterprise sell in the United States and not in China? This product has been circulated in the Chinese market for a long time, and CCTV has also hammered the sales record of its products.
It is disappointing to want to occupy the Chinese market but ignore the safety of Chinese consumers.
But they didn't want to correct it and make up for the Chinese market. No, it has caused an accident recently!
"Repeating old skills"
Procter&Gamble carried out the same trick again in April this year, and urgently recovered more than one million bags Laundry beads 。
This time, Tide laundry beads have serious potential safety hazards, which may break open, and the chemicals in them may also threaten the safety of children.
Once children do not know what it is, or are curious about its color and shape Play and eat by mistake That's a big problem.
However, P&G still only recalled products from Europe and the United States, which is still not included in China.
Isn't the method used in China the same as that in the United States? Aren't Chinese children children?
This time, P&G could not find an excuse not to recall China, which was clearly differentiated and disrespectful to the Chinese market.
This wave of public opinion has not been suppressed, and soon Soothing soap Something happened again.
This time is really a disaster. After all, soap is the brand of soothing skin. The most commonly used items in daily necessities are used faster and changed more frequently than shampoo and detergent.
It looks small, cute, gentle and harmless, Behind it is "the sharp weapon of the swordsman" ”！
Some time ago, some netizens reported that it hurt a little when taking a bath. I found that there was Sharp hard piece ！
It's scary! Don't dare to use this soap again!
After reporting to Shufujia customer service, the other party only said the investigation, so far the situation is unknown.
One accident after another has gradually eroded the trust of Chinese consumers. There are so many cases here, It is hard to guarantee that there will be no injuries in the future.
If P&G does not correct its attitude and production practices How to gain a foothold in the Chinese market?
summary
As far as carcinogens are concerned, many of the contents do not exceed the international standards. China has always followed the international standards, so many P&G products are still circulating in the market today.
However, no matter what, it will do more or less harm to human body, so many people no longer believe in P&G.
To be sure, even if P&G corrected, P&G's products would not return to their previous market position.
Nowadays, many enterprises and brands want to explore the Chinese market, think that the Chinese market is a "fat meat", and want to make money in China.
At least we should treat Chinese consumers and Chinese people with sincerity. If we want to earn Chinese money and do not respect Chinese people, we will lose the Chinese market sooner or later.
These words are also applicable to diplomatic countries, global enterprises and global brands. It's better to have a long snack!
After all, China's domestic products are also slowly rising , foreign products can also be replaced by domestic ones Poor quality products, dishonest enterprises and humiliating Chinese brands will be replaced!
Brand confidence and cultural confidence will eventually be realized with the strength of the country.
