Tencent is going crazy?Holding WeChat, a "national" application, we don't want to optimize the use experience and solve many problems repeatedly criticized by users, such as occupying most of the mobile phone space. Instead, we insert advertisements everywhere in the application, and now even chat windows between users are not spared.
Recently, a "mobile game" of Tencent went online. In order to cooperate with the promotion of the game, Tencent has no scruple about the use of users, allowing WeChat to open the chat box with one click.If a user triggers a keyword while chatting, an advertisement will pop up in the chat window immediately.
A user test found that the linkage between WeChat and mobile games, whether it is Android or IOS system, as long as you enter specific keywords in the chat box interface (whether it is private or group chat), the animation and download portal will jump across.
What's more, if the user accidentally misses the advertisement, he or she will jump to the mobile game activity page again. According to the activity rules, WeChat will directly call the mobile phone camera and automatically take a photo, which is called "treasure hunting".
From the perspective of promotion, this move is really high. After all, users may inadvertently see the promotion information without having to swipe the circle of friends, click on images/videos, or actively search.
However, as a social application, the user experience is undoubtedly the first, but WeChat obviously failed to do so.
Editor in charge: Shi Weimin_NS5464
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