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Guide: After Huawei, another domestic mobile phone giant has risen! No wonder Cook "panicked"
As we all know, China is the world's largest smartphone market, and there are not only Huawei, Xiaomi Local mobile phone manufacturers such as OPPO and vivo, and the huge consumer market in China has also attracted international giants such as Apple and Samsung, which makes the domestic mobile phone market particularly lively. With the increasing competition in the domestic mobile phone market, the entire mobile phone market is now undergoing an unprecedented shuffle!
In the domestic high-end mobile phone market, Apple has always been the dominant company. Huawei has built high-end P series and mate series mobile phones with its self-developed HiSilicon Kirin processor, and has the strength to compete with Apple. But soon Huawei was suppressed and sanctioned by the United States. Under the influence of the U.S. chip ban, Huawei's smartphone sales continue to decline. After the decline of Huawei's sales, Apple has taken the share of a large number of high-end mobile phone markets vacated by Huawei and become a big winner. Huawei's Yu Chengdong also said that when Huawei falls, Apple is full!
However, a few years later, Huawei suddenly launched Mate 60 series mobile phones equipped with self-developed Kirin 9000S processors, which also made many people's eyes shine. It is estimated that Huawei Mate 60 will ship as many as 20 million units, After Huawei, another domestic mobile phone giant has risen! No wonder Cook "panicked"!
Recently, a report released by Canalys, a research organization, attracted people's attention. The report shows that after Huawei, another mobile phone giant has risen in China. It is remarkable that the market share of this mobile phone manufacturer has surpassed that of Apple, becoming the mobile phone brand with the largest sales volume in the Chinese market. This news makes people excited, because it means that the competition in China's mobile phone market will be more intense, and Apple is also facing unprecedented challenges.
According to the statistical report on China's mobile phone market share and shipments in the third quarter released by Canalys, a research organization, we can see that Apple's mobile phone shipments were 10.6 million units, with a market share of 16%, ranking only third; The number one mobile phone is Glory, with 11.8 million units shipped, accounting for 18% of the market share; This is also very surprising!
Since its independence from Huawei, Glory Mobile has quickly emerged in the domestic market with its strong R&D capability and market layout. Now, Glory has become a dark horse in the Chinese market, and its shipments have exceeded Apple's; Moreover, the rise of the glorified mobile phone cannot be separated from its excellent product strength and market strategy. Glory mobile phones are excellent in product design, performance, quality and other aspects, and can well meet the needs of consumers. At the same time, the market strategy of Glory mobile phone is also very appropriate. Through various ways, it has rapidly expanded brand awareness and market share.
In contrast, Apple's performance in the Chinese market is somewhat unsatisfactory. Although Apple has always been the leader in the global high-end mobile phone market, its market share has been declining in the Chinese market. This time, the iPhone 15 was also exposed to the 3nm chip, which caused serious fever, camera ash and other problems, which led to its reputation declining and affected sales. Cook, as Apple's CEO, naturally realized the pressure. In an interview, Cook said: "The market competition in China is very fierce, and we attach great importance to the Chinese market."
In any case, with the increasing recognition of Chinese consumers for local brands, it also makes local brands more competitive in the market. However, for local brands such as Glory, if they want to stand out in the fierce market competition, they still need to constantly strengthen research and development, improve product quality and market layout. Only in this way can these local brands occupy a more important position in the global mobile phone market; What do you think about this?
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