No longer afraid of the "Durian blind box" and the "four guarantees" service of Durian promoted by Ma X Club

When summer comes, the golden pillow durian is put on the shelves of supermarkets, becoming one of the most cost-effective and popular durian varieties. Durian is delicious, but buying Durian is always like opening a blind box: I don't know whether the house in Durian is empty or not, and whether the fruit pulp is a dead fruit... Recently, the warehouse style member supermarket under Hema, Hema X Club, launched the "four guarantees" service of Golden Pillow Durian, which includes dead fruit, insect fruit, small fruit, and can be returned if the number of rooms is insufficient, To solve the worries of consumers about the failure of opening durian, so that consumers can buy and drive at ease.

Specifically, the "Four Guarantees" service for Golden Pillow Durian is: in the eight stores of Hema X Club, if the Durian that the consumer bought and opened has a problem of dead fruit or dead package, the fee will be refunded in proportion; In case of insect fruit problem, the fee will be refunded in proportion; If the whole durian is less than 1.8kg, the difference will be made up according to the lack of weight; If the number of pulp rooms opened is less than 3.5, that is, the pulp opened by the fourth room is less than half of the largest pulp of the durian, the fee will be refunded in proportion. At the same time, when buying golden pillow durian in the store of Hema X Club, you can also "open it first and pay later" - if there are problems such as stiff fruit, insect fruit, small fruit, and few rooms, consumers can choose to refund the fee in proportion, make up for it or reopen it.

(The Golden Pillow Durian "Four Guarantees" service notice board in the Hema X Club Senlan Store allows Durian lovers to buy the service with ease)

According to the statistics of the World Trade Organization (WTO) in 2022, China is the world's largest importer and consumer of durian, and its imports account for 82% of the global durian consumption. According to the data of the General Administration of Customs, in 2023, China's total imports of fresh durian will be 1.426 million tons, an increase of about 40% over 2022. Although the price of durian this year is lower than that of previous years, the uncertainty of opening durian still makes consumers' wallets and psychology more exciting. As a result, the "durian blind box" and "durian assassin" have returned to the hot topic. Netizens have shown their "gratitude" or "revenge" durian, showing the results of "opening the blind box" while also challenging the quality and after-sales service of durian merchants.

Golden pillow durian is produced in Southeast Asia, and is famous for its sweet taste and rich fragrance. Its skin is golden yellow, its flesh is full and juicy, soft and delicate, its taste is soft, sweet, rich and lasting, and its taste is very rich; In addition, it is one of the most popular durian varieties in China because of its small stone and high pulp content.

Under the guarantee of "Four Guarantees" service, consumers can not only experience the stimulation and pleasure of uncertainty, but also avoid the costs and risks brought by uncertainty. The originally nervous and exciting durian has become lively and interesting. "When I opened Durian, I was like a parent who watched his children score in the college entrance examination. I was afraid that the Durian I chose would fail and disappoint my wallet. Now I have the" four guarantees "service, and I can directly" walk "them." At the Hema X Club, a customer who likes eating Durian said so.

The "Four Guarantees" service launched by Hema X Club is based on the strict inspection of the origin of the products of Golden Pillow Durian. "Taking the size of durian as an example, we will do quality control grading at the base of durian, and then screen and weigh before putting on the shelf. The small fruit screened out will not be put on the shelf. The" four guarantees "service is to prevent the" fish out of the net "under strict quality control. The launch of the "four guarantees" service is to meet the needs of consumers' lives. We hope to give consumers more protection and let them buy with peace of mind, confidence and happiness. " Wu Bin, head of fresh food procurement of Hema X Club, said.

It is understood that this year, the sales volume of Hema Golden Pillow Durian is hot, rising week by week, and it quickly became the top of the "Grass Planting Praise List" of the fruit category after its listing. The "Four Guarantees" service was also widely praised once it was launched, which promoted the customer buyback rate of Golden Pillow Durian to reach 70%, greatly increasing the sales of Durian, especially on weekends. "We are committed to providing a richer one-stop shopping experience and continue to serve our customers well," said the relevant person in charge of Hema X Club.