On May 15, Taobao Clothing and the fashion media Mr. Fashion jointly released the fashion trend of "Girlcore Mist Girl Style". On May 18, "Mr. Fashion" was first broadcast on Taobao Live. Xu Lu, the owner of Taobao star women's clothing store and a top fashion girl, participated in the live broadcast.
Teenage has nothing to do with age. The "Girlcore Mist Teenage Style" integrates the elements of the sky and the sky in the design, and demonstrates the different life states of girls: not only lovely and dreamy, but also elegant and frank.
Lace, tulle, bow knot, three-dimensional flowers, etc. are all representative elements of Girlcore. The sales of single yarn skirts, ballet skirts, and fart curtains on Taobao are growing rapidly. Different from the stereotyped girl style of "white, young and thin" in the eyes of the public, "Girlcore" is characterized by the bold combination of different colors and materials to create a sense of hierarchy and form a more casual, romantic and youthful trend style.
In the live broadcast of Mr. Fashion on Taobao on May 18, there was also a branch of fashion KOL South South. Many guests, such as celebrity shopkeeper Source, Gigi, and Zhou Baizi, interpreted the "Mist Girl Style" from different perspectives in the live broadcast room.
Taobao Clothing has launched a film and television level live broadcast room for the first time, creating a trend live broadcast comparable to the luxury show. The 7 stands+show floor level lighting layout can be called the top configuration in the live broadcast room. The whole show floor presents a romantic and gentle purple dream atmosphere under the superposition of tulle+lights+plants.
After catching the hot spots in the station, Taobao Clothing took the lead in launching the new trend of 2024 summer, and cooperated with iFASHION merchants to create high-quality new product supply for "Girlcore Mist Girl Style". Taobao Millionaire Fans Store source with u, LaLuneDuCiel, Zhou Baizi, etc. will launch new trends and new products.
In May, the DNA of countless "summer lovers" began to be "ready". The shape with strong sense of skin dew, clear and lively is obviously more popular in summer, and can achieve the effect of "cooling" visually. For example, the search volume of "Fart Curtain", a fashionable item, increased by more than 150% on Taobao platform over the same period. Yarn skirts, ballet skirts and other pieces are also popular with 25 to 30+urban female consumers on Taobao.
The latest style trend named after "Girlcore Mist Girl Style" immediately reminds people of cool materials of clothes and extends to the aesthetic style. It describes a kind of shape full of illusion, which shows lightness and playfulness, and can quickly create emotional resonance and sense of substitution.
In today's more diversified aesthetics, people have a new interpretation of girls' aesthetics. Girls do not represent "ingratiation", nor are they limited to loveliness. "Girlcore Mist Girl Style" shows a playful and rebellious temperament with a variety of three-dimensional curves, which can boldly express women's feelings, and also make the girl's style more advanced and endurable.
In terms of color selection, the "Girlcore Mist Girl Style" is dominated by low saturated Makaron colors such as white, soft peach and baby blue. The collision of vitality colors in summer creates a girl's versatile personality. Bowknot, ribbon, three-dimensional flowers, lace, tulle, hollowed out and other elements conform to the "no boredom" attitude of summer wear, jump out of the single framework of daily life, and create a different sense of gorgeous conflict.
From the perspective of various "Girlcore Mist Girl Style" wearing patterns in Taobao stores, this wearing formula made of three-dimensional elements and tulle materials makes people feel that fashion is not out of reach, and girl style can also be worn daily, which is a fashion style that ordinary people can wear with a sense of fashion.
When girlish clothing returns to the spotlight of the fashion stage, Taobao Clothing sharply summarizes the high sublimation of the station trend as "Girlcore mist girlish fashion" this time, which will lead a different fashion trend of girlish clothing this summer, and roll out new products through the supply of iFASHION merchants, so that consumers can realize the closed-loop link from planting grass to placing orders in Taobao one-stop.
At 8:00 p.m. on May 20, Tmall Taobao 618 went on sale in stock. Taobao Clothing has the ability of trend insight and release, and is itself a big show. It is Taobao's best job to guide consumption trends by leveraging strong supply. Taobao is not only a shopping platform, but also the birthplace, production and gathering place of fashion.
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