On May 19, Fast Technology reported that trading price for volume seems to be Apple's magic weapon at this stage. Near 618, the price of the apple after tasting the sweetness began to fall again.
The page of Apple Jingdong's self operated flagship store shows that the price of all iPhone 15 series has reached a new low, among which the spot price of the iPhone 15 Pro series is limited to 6099 yuan, and the price of the iPhone 15 standard version is 4599 yuan, which has been consistent with third-party stores on mainstream shopping platforms.
In terms of specific models, the iPhone 15 Pro 256GB primary color titanium metal has a discount of 2000 yuan, and the limited time limit price is 6999 yuan, and the old for new price is as low as 6339 yuan.
For iPhone 15 128GB, a blue discount of 1400 yuan (starting at 8:00 p.m. on May 20), a limited time limit of 4599 yuan, and a trade in price of 3939 yuan.
In addition, the Plus and Pro Max versions of the iPhone 15 series also ushered in price decline.
Some media said that these discounts reflected Apple's aggressive strategy in the face of pressure from local competitors.
Since 2023, iPhone sales in China have been under pressure. In order to reverse the decline, Apple and its dealers in China have begun to significantly reduce profits and promote sales since the beginning of 2024.
It is understood that, stimulated by the promotion activities in Greater China, iPhone shipments in China in March increased by about 12% year on year, which is in sharp contrast to the 37% year-on-year plunge in iPhone sales in the first two months of 2024.
After the price reduction, the iPhone 15 series has arrived at the price hinterland of the domestic flagship mobile phones, facing the competition with Huawei Pura 70, Xiaomi 14 Pro and other models.
Take Xiaomi 14 Pro Titanium Special Edition as an example, the price of 16GB+1TB is 6099 yuan. The price of Huawei Pura 70 12GB+1TB is 6999 yuan.
In the face of Apple's price for volume, will you buy the iPhone 15 or Huawei Xiaomi's flagship machine at the same price?
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