On the morning of May 18, Lei Jun broadcast live that he drove Xiaomi SU7 Pro from Shanghai to Hangzhou and delivered the vehicle to the owner of Hangzhou SU7.
During this period, Lei Jun not only responded to the shocking incident of "The Singer", but also encountered a malicious farewell. The whole three-and-a-half hour live broadcast revealed a lot of information.
Screenshot of live broadcast room
Lei Jun didn't turn on the reward function during the last live broadcast, and fans complained about wasting traffic. At that time, Lei Jun responded: "I'm not repelled, but I'm afraid that if you paint too much, the live studio will look messy. Maybe next time I'll consider opening gifts or something? In fact, I think it's good to receive some gifts from everyone."
Today, Lei Jun honored his promise to open gift awarding, and the whole process of gift painting in the live broadcast room. Vancl CEO has even painted several carnivals in his old age, becoming Lei Jun's "No. 1 Brother". The second user on the list is the official flagship store of Vancl.
Lei Jun said that when he went back, he would count the amount of gifts received and replace them with millet products as welfare products for fans in the next live broadcast.
Public statistics show that the cumulative number of viewers of this live broadcast exceeded 27 million, the peak number of online viewers reached 4.8 million, and the number of new fans of Lei Jun's account reached 360000.
Lei Jun was maliciously left during the live broadcast:
"Too much, really want to report him"
In this live broadcast, Xiaomi SU7 Pro was officially unveiled, and Lei Jun drove his vehicle from Shanghai Century Avenue to Hangzhou Mengma Town for the delivery ceremony.
Lei Jun's live broadcast is mainly to show the function of Xiaomi City Pilot NOA (Automatic Assisted Navigation and Driving). With the help of Xiaomi's intelligent driving system, the vehicle can intelligently respond to various road conditions. At the same time, the real endurance and real energy consumption performance of Xiaomi SU7 Pro will also be tested.
Despite the blessing of NOA, there were some emergencies in the live broadcast. Lei Jun, driving Xiaomi SU7 Pro at high speed, suddenly accelerated a white car and maliciously changed lanes, which almost caused an accident and did not turn on the turn signal.
Lei Jun said that this driving style was very dangerous and said "too much, really want to report him". He called on everyone to drive in a civilized way: "Forget it, we can't get angry on the road. I think life is already very beautiful. Don't be angry about such a small thing and add to your own troubles."
After a 3-hour journey, Lei Jun and his group arrived at Hangzhou Mengma Auto Town and ended the live broadcast after the car delivery ceremony.
The cost of self-developed intelligent driving exceeds 2 billion yuan in one year
When talking about the smart driving scheme, Lei Jun said frankly: "The annual cost of smart driving developed by Xiaomi is more than 2 billion yuan, and the investment is extremely high. There are few manufacturers in China who have developed smart driving from beginning to end."
When asked "whether there was a rumor that Xiaomi's future vision smart driving scheme would be carried out through cooperation or third-party bidding", Lei Jun personally refuted the rumor: "We have set goals since the beginning, and all of Xiaomi's smart driving needs to be developed by ourselves."
In addition, Lei Jun also shared Xiaomi's team building in the field of intelligent driving. He mentioned that the Xiaomi Smart Drive team has more than 1000 engineers.
Lei Jun said that car companies such as Huawei and Weixiaoli are very determined to invest in intelligent driving, especially Xiaopeng Automobile. Lei Jun himself has a close relationship with He Xiaopeng and is also an early investor of Xiaopeng Auto.
After the live broadcast, Lei Jun tweeted: "Today's live broadcast is the first show of Xiaomi SU7 Pro, and it is also our first public test of urban NOA and high-speed NOA. I am very satisfied with the test results."
Lei Jun responded that Singer was the No. 1 in the list:
I just want to try my best to make millet better
Lei Jun also responded to netizens' vote to let him participate in Singer 2024 in the live broadcast.
Recently, Lei Jun topped the list of "Singers 2024", beating Han Hong, Phoenix Legend, Jay Chou, Jacky Cheung, etc., and won a lot of support from netizens.
Lei Jun said: "Many colleagues discussed this yesterday, but they have not yet understood what it is. Thank you for your support, and now we should try our best to improve Xiaomi."
Previously, Lei Jun's "Are you OK" in his speech at the Indian Xiaomi 4i launch conference was re edited into the song "Are you OK" by the main UP of station B and spread wildly on the network. At present, the video has exceeded 40 million, becoming Lei Jun's "masterpiece" of his own song and often ridiculed by netizens.
Some netizens teased and said that this song "Are you OK" can already play a lot of rap in the mainland.
In addition, Lei Jun also said in today's live broadcast that "the sales of Xiaomi cars far exceeded expectations. The flood of traffic and the sky shattering wealth are actually quite annoying, because the original plan for this year's production capacity is only 60000 or 70000, so we can only accelerate production."
The second model of Xiaomi and Phase II project are being promoted
Xiaomi Automobile recently announced that it had just completed the delivery of the 10000th Xiaomi SU7. Lei Jun also said on his microblog that he was continuing to expand production capacity to ensure the delivery of 100000 vehicles this year.
Recently, a source said that in order to improve production capacity and shorten delivery time, Xiaomi Automobile Beijing Plant plans to open the "double shift mode" in June 2024, and the daily production time will increase from 8 hours to 16 hours. Lei Jun once said that Xiaomi Auto Factory can produce 40 Xiaomi SU7s per hour, and a new car can be offline every 76 seconds. Based on this calculation, after the double shift production is started, its monthly full production capacity is expected to rise to the level of nearly 20000 vehicles.
Xiaomi Automobile Phase II Plant is also advancing step by step. It is revealed that Xiaomi Automobile Phase II Project is located in Fangxindian Village and Xiaozhangwan Village of Beijing Yizhuang New City, with an annual planning capacity of 150000 vehicles. At present, the above areas have entered the demolition stage, and the archway of the landmark "Fangxindian" has been demolished. According to the plan, Xiaomi Automobile Phase II Plant will be started in 2024 and completed in 2025.
Recently, some media reported that Xiaomi Automobile plans to produce and sell an SUV similar to Tesla Model Y as soon as 2025. In the process of developing this SUV, Xiaomi took Tesla's SUV model as an important reference object, although the specific specifications and pricing information about this SUV have not yet been disclosed.
The share price of Xiaomi Group has risen continuously recently. On May 17, the closing price of Xiaomi Group's Hong Kong shares was HK $19.94, up 0.61%. Andy Meng, an analyst at Morgan Stanley, and others mentioned in a report a few days ago that they raised the target share price of Xiaomi Group's Hong Kong stock from HK $17.50 to HK $20, and listed Xiaomi as the preferred recommendation. This adjustment is based on the promotion of the synergy between smart phones and artificial intelligence Internet of Things, as well as the rise of the valuation of Xiaomi electric vehicle business from RMB 90 billion to RMB 110 billion.
(The content and data of this article are for reference only and do not constitute investment suggestions. Investors should operate accordingly at their own risk.)
edit | He Xiaotao and Du Bo
Proofread| Zhao Qing
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