The first live broadcast of the Xiaomi SU7 Pro model was also the first show of the city's NOA (Automatic Assisted Navigation Driving). On the morning of May 18, Lei Jun launched the non-stop live broadcast for three and a half hours.
Public statistics show that the cumulative number of viewers of this live broadcast exceeded 27 million, the peak number of online viewers reached 4.8 million, and the number of new fans of Lei Jun's account reached 360000.
Before the live broadcast, Lei Jun released short videos many times to warm up the live broadcast. The video topics include "Will live broadcast be nervous" and "What should I do in case of a live broadcast accident". A fan left a message and joked, "Can you believe it? The chairman of the board with a market value of 100 billion yuan reports to me every day."
Before the live broadcast, Lei Jun made a special trip to Shanghai to deliver Xiaomi SU7 to the car owners in Shanghai. Therefore, Lei Jun is leading a group of senior executives to open this live broadcast in Shanghai.
The picture is from Lei Jun's microblog
In this live broadcast, the Xiaomi SU7 Pro model was officially unveiled. At the same time, Lei Jun's live broadcast was mainly to show how the Xiaomi city pilot NOA function, assisted by the Xiaomi intelligent driving system, can intelligently cope with various road conditions. At the same time, it also tested the real endurance and real energy consumption performance of Xiaomi SU7 Pro.
When talking about the smart driving scheme, Lei Jun said frankly: "The annual cost of smart driving developed by Xiaomi is more than 2 billion yuan, and the investment is extremely high. There are few manufacturers in China who have developed smart driving from beginning to end."
There are some emergencies in the live broadcast. Lei Jun, driving Xiaomi SU7 Pro, encountered an extreme lane change of a white vehicle, almost had an accident, and did not turn on the turn signal. Lei Jun said that this driving style is very dangerous, and called on everyone to drive in a civilized manner: "Forget it, we can't get angry on the road. I think life has been very beautiful. Don't be angry about such a small thing and add to your own troubles."
However, after the live broadcast, Lei Jun tweeted: "Today's live broadcast is the first show of Xiaomi SU7 Pro, and it is also our first public test of urban NOA and high-speed NOA. I am very satisfied with the test results."
Among several short videos released by Lei Jun about this live broadcast, the most popular comment point was Singer 2024, which rocked the list. A message said, Mr. Lei, let the car go in advance, something serious happened.
Recently, Lei Jun topped the list of "Singers 2024", beating Han Hong, Phoenix Legend, Jay Chou, Jacky Cheung, etc., and won a lot of support from netizens.
During the live broadcast, Lei Jun also responded to the singer shaking incident, saying: "Many colleagues discussed this yesterday, but he has not yet figured out what it is. Thank you for your support, and now we should try our best to improve Xiaomi."
In April this year, Lei Jun launched his first live broadcast after the launch of Xiaomi SU7. At that time, the number of viewers exceeded 100000 within one minute of the launch, and the number of viewers exceeded 10 million within two minutes of the launch.
However, the gift brushing function was not enabled for the live broadcast. For this live broadcast, Lei Jun previously said that after receiving the gift, the total amount will be calculated, and the next time the welfare will be returned to everyone.
In today's live broadcast, Lei Jun honored his promise to open gift rewards, and the whole process of gift screen painting in the live broadcast room. Vancl's CEO spent his life in several carnivals, becoming Lei Jun's "No. 1 Brother". The second user on the list is Vancl's official flagship store.
Editor in charge: Peng Bo
Checked by: Wang Jincheng
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